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Minimalist Birthday Reminder vs its rivals

Side-by-side comparison against Minimalist Birthday Reminder's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Minimalist Birthday Reminder
This App
Birthday Calendar Simple
Nemesis
Birthday Reminder and Calendar
Contender
Birthday Calendar and Reminder
Contender
Zola - Wedding Planner
Peer
FamilyAlbum - Photo Sharing
Peer
Punchbowl: Invitations & Cards
Peer
The Knot Wedding Planner
Peer
Couple Joy - Relationship App
New Kid
Core Identity
DeveloperSHPAVDA, TOOTevfik YucekGIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER LTDChristopher WolfZola, Inc.MIXI, Inc.Punchbowl, Inc.The Knot Inc.HEARTBIT S.R.L.
CategoryLifestyleLifestyleUtilitiesUtilitiesLifestyleLifestyleLifestyleLifestyleLifestyle
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, Android
Store Metrics
Rating4.7 / 55.0 / 54.8 / 55.0 / 54.9 / 54.9 / 54.9 / 54.9 / 54.9 / 5
Ratings Count1921221,14091,665350,532108,635212,73930,776
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 14, 2022Nov 11, 2025Jan 22, 2023Apr 23, 2020Apr 17, 2014Dec 17, 2014Apr 11, 2013Sep 1, 2011May 28, 2022
Last UpdatedNov 27, 2024Mar 2, 2026Mar 6, 2026Jan 29, 2026Apr 14, 2026Apr 20, 2026Apr 3, 2026Apr 9, 2026May 16, 2026
Sentiment & Reviews
Sentimentterriblepositivemixedpositive-mixed--positive
Score10/10090/10045/10090/100-65/100--75/100
Praises-
  • Simple and clean interface
  • Ease of contact import
  • Automated birthday reminders and cloud backup functionality provide reliable utility for managing family events
--
  • Centralized photo sharing provides a secure alternative to public social media platforms for families
--
  • Daily relationship questions foster meaningful communication and connection between long-distance partners
Complaints
  • Application fails to launch entirely following the installation of the latest update on mobile devices
-
  • Inaccurate notification timing and date shifting errors cause users to miss important birthday events
--
  • Aggressive pop-up advertisements and promotional prompts disrupt the core photo viewing experience
--
  • Aggressive paywalls for core features frustrate users seeking a more accessible free experience
Requests--
  • Direct date entry functionality would improve efficiency for users managing birthdays from earlier decades
--
  • Enhanced album customization and manual sorting tools for better organization of specific child photos
--
  • Expanded free content access to allow more relationship building without a subscription
Strategic Intel
Strengths
  • Focused utility-first design minimizes cognitive load
  • Automatic age and zodiac calculation adds value
  • Native contact integration reduces friction for new users
  • Crowdsourced database creates a network effect for birthday discovery
  • Privacy-first design appeals to users wary of social-data mining
  • Ad-free environment sustains organic install velocity
  • Cloud-sync functionality provides reliable utility for family event management
  • High-trust rating baseline across 85,000+ total reviews
  • Stable cross-platform performance on both iOS and Android
-
  • Automated chronological organization sustains long-term retention
  • Unlimited storage creates a high-friction switching barrier
  • Free print service builds recurring physical habits
--
  • Home screen widgets drive daily habit formation
  • Niche focus on long-distance couples captures specific user intent
  • High-frequency engagement loops via daily questions
Weaknesses
  • Critical launch failure in the latest update
  • No cloud-save functionality for non-authenticated users
  • 0.03 rating gap between iOS and Android
  • Zero monetization strategy limits long-term sustainability
  • No cloud-sync feature creates data-loss risk
  • Lack of value-added content reduces engagement frequency
  • Notification timing errors on Android
  • Date-shifting bugs
  • Data portability gated behind subscription paywalls
  • Absence of social-engagement features like greeting cards
  • Lack of granular contact-labeling tools
-
  • Aggressive ad-prompts disrupt core viewing flow
  • Technical sync failures post-update erode trust
  • Opaque international shipping for physical goods
--
  • AI-generated quiz visuals degrade perceived quality
  • Aggressive paywalls trigger negative reviews
  • Technical instability disrupts daily streaks
Pricingfreemiumfreefreefreemiumfreefreemiumfreemiumfreefreemium
MomentumMaintenanceActiveMaintenanceMaintenanceIntenseActiveIntenseIntenseSteady
Update Cadence5 versions4 versions2 versions, 1 majors/6mo, ~176d avg2 versions, ~68d avg5 versions5 versions, 2 majors/6mo, ~7d avg5 versions5 versions5 versions, 3 majors/6mo, ~37d avg

Compare Minimalist Birthday Reminder head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Minimalist Birthday Reminder, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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