Report updated May 2, 2026
No.Pix - Color by Number
For casual gamers and art enthusiasts seeking stress-relief activities through simple, repetitive coloring tasks.
No.Pix - Color by Number is an established games app that is available. With a 4.7/5 rating from 2.4K reviews, it shows polarized user reception.
What is No.Pix - Color by Number?
No.Pix is a casual coloring game for adults and kids, providing number-based painting templates on iOS.
Users hire No.Pix for low-stakes, offline-capable stress relief that does not require the social overhead or high-bandwidth connectivity of larger community-centric coloring apps.
Current Momentum
v7.2 · 1mo ago
Maintenance- Ships regular performance and stability updates.
- Integrated in-app feedback module.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Core mechanic mapping numbered cells to specific color palettes for image completion
Automated recording of the coloring process into shareable video files
Visual assistance that highlights remaining number cells for the current color
Tool to convert user-captured photos into pixel art coloring templates
Full functionality for coloring paintings without an active internet connection
How much does it cost?
- Free tier with ads and limited daily tools
- Premium tier at $4.49/week, $9.99/month, or $69.99/year
Subscription model anchored at $4.49/week, gating ad removal, watermark removal, and tool usage limits.
Who Built It?
DROID
Providing casual simulation and creative tools to help users unwind through simple, interactive digital experiences.
Portfolio
8
Apps
What other apps does DROID make?
Explore the full DROID report
Portfolio breakdown, audience, momentum, and every app published by DROID.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for No.Pix - Color by Number?
How's The Games Market?
No.Pix targets casual gamers and art enthusiasts seeking stress-relief through repetitive, snackable tasks. The subscription model ($4.49/week) gates ad removal and advanced tools, positioning the app as a premium alternative to ad-heavy competitors, though it lacks the social-sharing scale of category leaders.
How does it evolve in the Games market?
No.Pix maintains a 4.73 rating across 2,411 ratings, positioning it as a stable, high-quality niche player in the Games category. The lack of recent major chart-rank volatility suggests a mature, steady-state user base rather than a high-growth trajectory.
Rank progression
5 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
With over 3.3 million ratings and a high release velocity, this app dominates the exact color-by-number niche at a scale the target app currently lacks.
Differentiators
- Maintains a massive, highly active community-driven content library that dwarfs the target's static category list.
- Implements sophisticated social sharing features that turn individual coloring sessions into viral, shareable content pieces.
- Utilizes a high-frequency update cycle to introduce seasonal content drops that keep the user base engaged.
Head to head
The target app must double down on its 'no-wifi/free' positioning to defend against the feature-heavy, social-centric dominance of this nemesis.
Contenders(3)
A direct thematic competitor that shares the same core mechanics and target audience as the target app.
Differentiators
- Features a simplified, intuitive interface designed specifically for younger users and casual adult players.
- Focuses on quick-completion paintings that cater to short, snackable gameplay sessions.
Maintains an extremely high release cadence, indicating a strategy of rapid content iteration to capture market share.
Differentiators
- Aggressive release schedule ensures the app feels fresh with new content categories added almost weekly.
- Optimized for high-retention ad-supported monetization that allows for a completely free user experience.
A major player in the coloring space with a massive user base and a focus on high-quality, professional-grade pixel art.
Differentiators
- Focuses on high-fidelity pixel art aesthetics that appeal to a more mature, design-conscious audience.
- Provides a robust, polished UI that feels more like a professional design tool than a casual game.
Same space(2)
Competes for the same 'casual relaxation' user intent, despite the shift from coloring to word puzzles.
Differentiators
- Uses a narrative-driven progression system that provides a sense of accomplishment beyond just finishing a picture.
- Employs a highly polished, thematic world-building approach that keeps players engaged through long-term campaigns.
While a jigsaw game, it occupies the same 'relaxing art' category and competes for the same leisure time.
Differentiators
- Combines traditional jigsaw mechanics with coloring elements to create a unique, hybrid gameplay experience.
- Uses high-quality, curated art collections that differentiate it from generic coloring book apps.
New entrants(1)
Showing strong growth and high release velocity, positioning itself as a modern, minimalist alternative to older apps.
Differentiators
- Prioritizes a 'Zen' aesthetic with calming color palettes and minimalist UI to reduce user stress.
- Focuses on a distraction-free environment that specifically targets users overwhelmed by ad-heavy competitors.
Compare No.Pix - Color by Number against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for No.Pix - Color by Number
Strengths to defend, gaps to attack
Core Strengths
- Offline-first engine enables engagement in low-connectivity segments
- Premium-tier gating of time-lapse exports creates clear value-exchange
Critical Frictions
- Static content library lacks viral engagement loops
- Absence of cloud-save functionality creates churn risk
Growth Levers
- Integration of community-driven content challenges
- Wearable-device companion apps remain untapped
Market Threats
- High-frequency content updates from Wildlife Studios
- EU data-minimization trends impacting ad-supported revenue
What are the next best moves?
Ship cloud-save functionality because it is a top-tier retention risk for multi-device users → reduce churn
Absence of cloud-save is a primary churn driver for users switching devices.
Trade-off: Push the wearable companion app sprint to Q3 — wearable waitlist is lower priority than core retention.
Audit ad-frequency in the free tier because current ad-load may be suppressing long-term session length → increase daily active usage
High ad-load is a common friction point in the casual coloring category.
Trade-off: Pause the price-test on the annual tier — session length has a higher impact on long-term LTV.
A counter-intuitive read
The app's 'no-wifi' positioning is a defensive moat against social-heavy competitors, but it inadvertently limits the viral sharing potential required to break out of the casual-gaming long tail.
Feature Gaps vs Competitors
- Community-driven content library (available in Happy Color by Numbers Game)
- Sophisticated social sharing features (available in Happy Color by Numbers Game)
Key Takeaways
- The app's offline capability is a distinct competitive moat for specific user segments, but it cannot replace the need for social-sharing loops to drive long-term growth.
- Monetization is currently reliant on power users; the team should explore lighter, ad-supported social features to broaden the top-of-funnel conversion.
- Content update velocity is the primary operational risk against high-cadence competitors.
No.Pix holds its niche through offline-first reliability, but the lack of social-sharing loops leaves it exposed to high-cadence competitors, so the PM should prioritize cloud-save to stabilize the existing base before attempting growth.
Where Is It Heading?
Stable
The casual coloring market is consolidating around apps with high-frequency, community-driven content cycles. No.Pix remains stable by serving the offline-first segment, but it must pivot toward social-sharing mechanics to avoid being marginalized by competitors with faster content-update cadences.
Recent updates focus on stability and feedback collection, signaling a maintenance-mode posture rather than aggressive feature expansion.
High-cadence content updates from Wildlife Studios create a freshness gap, forcing the target app to rely on its offline-first utility to maintain retention.