Oil Painting Color by Numbers is a casual digital art app for iOS that provides guided coloring experiences on a dark-themed canvas.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
4.8
4k reviews
Nemesis
Paint by Number Coloring Game
The App DNA
What makes this app unique?
Users hire this app for low-stakes, eye-relaxing creative stress relief that avoids the visual fatigue of standard bright-UI coloring games.
For Casual gamers and individuals seeking stress-relief activities through digital art and coloring.
What does it look like?
Key features
Coloring interface uses a dark background to reduce eye strain during extended sessions.
Categorized painting themes including flowers, people, animals, nature, and urban landscapes.
Guided coloring process requiring users to focus on one color at a time.
How much does it cost?
The app operates on a free-to-play model, relying on ad-supported engagement within the game loop.
Velocity
Dormant developmentopaqueShow more...
The app shows no evidence of a consistent development cadence, with only one release identified in the observed data. Given the lack of subsequent updates since mid-March 2026, the development momentum is currently classified as stagnant. There is insufficient data to determine a trend or identify specific feature themes beyond the initial release.
Who built it?
Tapotap
12 apps tracked · Games
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Oil Painting Color by Numbers
How's the Games market?
The app maintains a 4.78 rating across 3,842 reviews, positioning it as a niche competitor in the coloring category. Its focus on realistic art styles differentiates it from the broader, generic libraries of scale-heavy incumbents.
Read the market outlookThe rivals identified
By Oakever Games
This app operates in the exact same niche with high-frequency release cycles and a massive, comparable user base.
- Maintains a high-velocity release schedule of 8 updates in six months to keep content fresh.
- Leverages a mature, established user base to dominate search visibility within the coloring game category.
- Focuses on a broad, accessible library of images that directly mirrors this app's thematic scope.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Oil Painting Color by Numbers
Where is it heading?
The coloring-game market is consolidating around apps that can maintain a high-velocity content pipeline, leaving the subject app exposed to churn. The team must transition from maintenance-mode updates to a consistent, high-frequency release schedule to prevent market share erosion.
- The lack of high-frequency content updates allows rivals to capture the daily-active habit, which accelerates churn pressure on the casual user base.
- The dark-canvas interface remains a strong differentiator, which continues to attract users seeking a specific, low-fatigue coloring experience.
The SWOT
- Dark canvas interface reduces visual fatigue
- Curated realistic art library differentiates aesthetic
- Color-by-number mechanic lowers entry barriers
- Expansion into B2B education partnerships
- Integration of wearable-device companion features
- Hybrid jigsaw-coloring mechanic development
Next best moves
Ship cloud-save because it is a critical retention gap → unlock user frustration and improve long-term retention.
+ 1 more prioritized moveThe counter-intuitive read
The dark-canvas aesthetic is a double-edged sword: it creates a distinct visual moat…
Read the full takeFeature gaps
High-frequency content updates (available in Paint by Number Coloring Game but absent here) +1
Bottom line
Oil Painting Color by Numbers maintains a strong niche through its dark-canvas aesthetic, but its slow content-refresh cadence leaves it exposed to high-velocity rivals, so the team must prioritize a more aggressive content pipeline to protect its user base.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated