| Core Identity |
| Developer | PBS | Peacock TV LLC | Pluto.tv | Tubi, Inc | ViKi Inc. | IMDb | STORYMATRIX PTE. LTD. |
| Category | Entertainment | Entertainment | Entertainment | Entertainment | Entertainment | Entertainment | Entertainment |
| Platform | iOS | iOS, Android | Android, iOS | iOS | iOS | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 4.9 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 350,516 | 3,329,954 | 1,558,697 | 1,074,851 | 475,481 | 545,523 | 746,137 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Oct 25, 2010 | Jul 14, 2020 | Feb 24, 2014 | Jul 24, 2014 | Jul 15, 2011 | Dec 8, 2009 | Apr 18, 2023 |
| Last Updated | Apr 21, 2026 | Apr 13, 2026 | Apr 14, 2026 | Apr 21, 2026 | Apr 27, 2026 | Apr 30, 2026 | May 9, 2026 |
| Sentiment & Reviews |
| Sentiment | excellent | negative | mixed | positive | mixed | negative | negative |
| Score | 85/100 | 32/100 | 45/100 | 64/100 | 45/100 | 35/100 | 35/100 |
| Praises | - High quality educational and documentary programming provides significant value to long-term viewers
| - Content Library
- Ease of Use
| - Extensive library of classic television shows and movies provides high entertainment value for free
| - Extensive Content Library
- Free Value Proposition
| - Extensive library of Asian dramas provides high entertainment value for dedicated genre fans
| - Comprehensive media database provides reliable information for actors and movie details
| - Addictive short-form drama content provides engaging entertainment during brief daily breaks
- High visual quality of Asian short films keeps viewers interested in the narrative
|
| Complaints | - Technical regressions in the playback history feature disrupt the viewing experience for daily users
| - Excessive Advertisements
- Technical Instability
| - Excessive ad frequency and placement disrupt the viewing experience during movies and shows
| - Technical Instability and Buffering
- Profile and Parental Control Bugs
| - Frequent technical glitches and playback instability disrupt the viewing experience post-update
| - Aggressive ad placement triggers accidental redirects to external apps during scrolling
| - Aggressive monetization and high subscription costs create significant friction for casual viewers
- Excessive ad duration relative to short episode length ruins the viewing experience
- Technical instability and billing irregularities lead to loss of trust and financial frustration
|
| Requests | - Manual management controls for the continue watching queue to remove unwanted or finished items
| - | - Granular control settings for playback including disabling auto-play and managing live stream behavior
| - | - Personalized user profiles are requested to enable tailored viewing recommendations and progress tracking
| - Subscription option to remove intrusive advertisements and improve the browsing experience
| - Implementation of more reasonable pricing tiers or non-renewing subscription options for casual users
|
| Strategic Intel |
| Strengths | - Mission-driven brand authority sustains organic install velocity
- Passport donation model creates a non-commercial funding moat
| - Exclusive Bravo catalog dominance
- Strong live sports rights (Premier League, NFL)
- High grossing performance (#7 Overall US)
| - Massive legacy content library anchors long-term retention
- Linear-style guide mimics cable, reducing cognitive load
| - Massive library depth (200,000+ titles)
- Frictionless entry (no account/credit card required)
- Unique 'Tubi Shuffle' discovery tool
| - Timed comments foster community network effects
- 150-language subtitle library functions as a B2B distribution barrier
| - Industry-standard database coverage provides high switching costs for power users
- Streaming availability integration drives affiliate traffic via deep links
- STARmeter brand authority reinforces industry-standard status
| - 2,000+ original drama library functions as a retention moat
- Localized content library enables top-tier rankings in 200+ countries
|
| Weaknesses | - Playback history regressions disrupt daily habits
- Authentication loops prevent access for some users
| - High ad frequency on paid tiers
- Persistent technical instability (audio sync/crashes)
- US-only geographic restriction
| - Excessive ad density during long-form content
- Technical instability post-update
- Poor playback persistence across sessions
| - High frequency of buffering and app crashes
- Broken parental control authentication flow
- Ad-insertion logic disrupts content narrative
| - 0.7-star rating gap on Android vs iOS
- Playback instability post-update
- Aggressive ad frequency for free users
| - Aggressive ad-placement triggers accidental redirects during scrolling
- Mandatory login requirements for basic features increase user friction
- Technical regressions post-update cause blank screens and loading failures
| - Subscription price above category median
- Ad-to-content ratio exceeds user tolerance
- Billing irregularities post-cancellation
|
| Pricing | freemium | subscription | free | free | freemium | freemium | freemium |
| Momentum | Maintenance | Maintenance | Active | Maintenance | Steady | Active | Active |
| Update Cadence | 2 versions, ~41d avg | 4 versions, ~14d avg | 5 versions, 1 majors/6mo, ~12d avg | 4 versions, ~11d avg | 2 versions, ~27d avg | 5 versions, ~10d avg | 5 versions, ~11d avg |
