Report updated Jun 5, 2026
PBS KIDS Stickers
For families and children who consume PBS KIDS educational media and wish to use character-themed assets in digital communication.
PBS KIDS Stickers is an established entertainment app that is completely free. With a 3.7/5 rating from 133 reviews, it shows polarized user reception. Users particularly appreciate the inclusion of specific character dabbing animations provides significant entertainment value for fans, though technical failures during sticker selection prevent users from sending specific character content remains a common concern.
What is PBS KIDS Stickers?
PBS KIDS Stickers is a digital messaging extension for iOS featuring licensed educational characters for families and children.
Users hire the app to express brand affinity through character-themed assets in social messaging threads, serving as a brand-extension funnel for the broader PBS KIDS media portfolio.
Current Momentum
v2.0
- Added Mister Rogers' Neighborhood sticker pack.
- Last major update released Mar 2017.
Active Nemesis
Bitmoji
By Bitstrips
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Digital sticker packs featuring PBS KIDS intellectual property including Arthur, Sesame Street, and Wild Kratts for use in messaging apps
Sticker pack functionality integrated into mobile messaging platforms
In-app links to the broader PBS KIDS app catalog and educational media offerings
How much does it cost?
- Free to download and use
The app functions as a free brand-extension tool with no direct monetization, focusing on user acquisition for the broader PBS KIDS media portfolio.
Who Built It?
PBS KIDS
Providing curriculum-based educational content and interactive tools for children. Their mission is to foster early childhood learning through safe, accessible digital media.
Portfolio
13
Apps
What other apps does PBS KIDS make?
PBS KIDS Games
Explore Daniel's Neighborhood
PBS KIDS Video
Wild Kratts Rescue Run
Daniel Tiger's Storybooks
Daniel Tiger’s Play at Home
Explore the full PBS KIDS report
Portfolio breakdown, audience, momentum, and every app published by PBS KIDS.
What do users think recently?
Low confidence · 28 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate the inclusion of specific character dabbing animations provides significant entertainment value for fans and extensive sticker variety offers more content than competing character sticker applications, but report technical failures during sticker selection prevent users from sending specific character content and difficulty locating the uninstallation process creates frustration for users wanting to remove the extension.
Limited review volume (28 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for PBS KIDS Stickers?
How's The Entertainment Market?
Market outlook for this category
Available very soon
Which niche is PBS KIDS Stickers in?
Explore the full Memes Keyboards niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Dominates the digital sticker market with massive scale and deep platform integration, serving as the primary alternative for expressive messaging.
Differentiators
- Offers deep integration with third-party messaging platforms that extends reach far beyond a standalone sticker app.
- Provides a highly personalized avatar creation engine that allows users to represent themselves in their digital communications.
Contenders(2)
Focuses on the creation of custom, personalized emoji stickers, directly competing for the user's attention in the messaging space.
Differentiators
- Prioritizes a specialized creation workflow for custom emojis rather than relying on static, pre-licensed character sets.
- Targets a specific niche of users looking to build a unique visual identity through personalized sticker assets.
Offers a high-velocity, user-generated content model that keeps the sticker library fresh and relevant through community participation.
Differentiators
- Empowers users to create and share their own sticker packs, creating a self-sustaining content flywheel.
- Maintains a high release cadence of 10 updates in six months to ensure platform compatibility and feature refinement.
Same space(4)
Shares the same licensed-character appeal, targeting the exact same demographic of young children.
Differentiators
- Builds an immersive 3D world that allows children to interact with their favorite characters in a game environment.
- Monetizes through a recurring content expansion model that keeps the licensed IP relevant and engaging.
Directly competes for the creative attention of the target audience with a high-frequency update model.
Differentiators
- Integrates AI-assisted coloring tools that lower the barrier to entry for creating high-quality digital art.
- Maintains an aggressive release schedule of 23 updates in six months to rapidly iterate on user feedback.
Competes for the same leisure time of the target audience through interactive, creative digital play.
Differentiators
- Utilizes a gamified progression system that encourages long-term retention through daily coloring challenges and rewards.
- Offers a vast, constantly updated library of high-quality artwork that keeps the user experience fresh.
Captures the same core demographic of children and parents, though it focuses on video consumption rather than sticker-based messaging.
Differentiators
- Leverages a massive content library and algorithmic recommendation engine to maintain high daily active usage.
- Provides robust parental control features that establish trust and safety for the target family audience.
New entrants(1)
Represents an emerging threat by applying generative AI to the creation of shareable, meme-based visual content.
Differentiators
- Uses generative AI to animate static images, transforming the traditional sticker experience into dynamic, shareable video content.
- Targets the viral social media trend cycle by enabling rapid creation of high-engagement, personalized meme assets.
Compare PBS KIDS Stickers against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for PBS KIDS Stickers
Strengths to defend, gaps to attack
Core Strengths
- Brand authority of the PBS KIDS media franchise sustains organic interest
- Character-based engagement drives cross-platform traffic to video and game apps
Critical Frictions
- 3.66 rating indicates significant technical friction
- Recurring sticker delivery errors prevent core functionality
- Unclear uninstallation process creates user frustration
Growth Levers
- Expansion of the sticker library to include additional popular children television characters
- Integration of interactive or animated sticker elements
Market Threats
- Generative AI tools like Viggle AI enable rapid creation of dynamic, shareable content
- User-generated content models in competing apps maintain higher relevance
What are the next best moves?
Audit sticker delivery logic because technical failures are the top complaint → reduce negative sentiment
Users report error messages when attempting to send specific character stickers.
Trade-off: Pause the character library expansion sprint — fixing core functionality is required to stop the rating drag.
Add clear uninstallation instructions because users report difficulty removing the extension → reduce frustration
Multiple users express inability to locate the removal or uninstallation mechanism.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's lack of monetization is its greatest risk, as it prevents the investment needed to keep pace with the high-velocity, user-generated content models of modern sticker competitors.
Feature Gaps vs Competitors
- User-generated sticker creation (available in Sticker.ly but absent here)
- Generative AI animation tools (available in Viggle AI but absent here)
Key Takeaways
The app effectively extends the PBS KIDS brand but suffers from technical instability that erodes user trust, so the team must prioritize fixing sticker delivery errors to prevent brand damage.
Where Is It Heading?
Mixed Signals
The messaging-sticker market is consolidating around high-velocity, user-generated content, leaving static-pack apps like this one increasingly exposed. Without a shift toward dynamic or interactive content, the app will continue to serve as a passive brand-extension tool rather than a competitive messaging utility.
Recurring sticker delivery errors in the latest release erode user trust, which compounds the rating drag already visible on the platform.
The addition of new character packs shows active brand-extension investment, which maintains relevance for the core family demographic.