Report updated Jul 15, 2026
Protein Tracker : ProteinPlan
For fitness enthusiasts and individuals tracking macronutrient intake for health or dietary goals.
Protein Tracker : ProteinPlan is an established health & fitness app that is free with in-app purchases. With a 4.5/5 rating from 213 reviews, it shows polarized user reception.
What is Protein Tracker : ProteinPlan?
ProteinPlan is a specialized protein-intake tracker for fitness enthusiasts, available on iOS and Android.
Users hire ProteinPlan to simplify the cognitive load of tracking protein macros for muscle growth without the complexity of full-diet calorie counting.
Current Momentum
v1.2 · 2w ago
Intense- Ships minor functional improvements.
- Maintains steady Android update cadence.
Active Nemesis
Lose It! – Calorie Counter
By FitNow
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Calculates daily protein requirements based on user-defined goals.
Logs protein intake in a few taps, reducing friction in the core habit loop.
How much does it cost?
- Free tier with ad support
- In-app purchases
The freemium model relies on ad-supported usage for the free tier, necessitating high session frequency to maintain revenue.
Who Built It?
Ten Labs
Providing specialized health and lifestyle tracking tools to help users monitor specific dietary and fitness metrics. Enabling data-driven personal wellness management through focused, utility-first mobile applications.
Portfolio
13
Apps
What other apps does Ten Labs make?
Sodium Tracker & Counter
Protein Tracker: Protein Pal
Fiber Tracker & Counter
Sugar Tracker & Log
Set & Rep Counter Workout Log
Perimenopause Tracker: Menolog
Explore the full Ten Labs report
Portfolio breakdown, audience, momentum, and every app published by Ten Labs.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Protein Tracker : ProteinPlan?
How's The Health & Fitness Market?
ProteinPlan operates in the Health & Fitness category, targeting users who prioritize protein intake over general caloric management. The app utilizes a freemium model with ad-supported access, positioning itself as a low-friction entry point for specialized dietary tracking.
Which niche is Protein Tracker : ProteinPlan in?
Explore the full Nutrition Marketplaces niche
Every app in this space (268 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
With over 750,000 reviews and a long-standing market presence, this app is the primary benchmark for calorie and macronutrient tracking.
Differentiators
- Features a massive, community-verified food database that simplifies logging for long-term users
- Integrates with a wide array of wearable fitness devices to automate caloric burn adjustments
- Offers advanced macro-tracking and nutrient analysis that goes beyond basic protein counting
Head to head
The target app must lean into its specialized protein-first niche to avoid being commoditized by the broader, more feature-rich Lose It! platform.
Contenders(3)
Uses AI-driven insights to differentiate its calorie tracking experience from manual entry competitors.
Differentiators
- Leverages AI to provide personalized meal recommendations based on the user's specific health goals
- Emphasizes a clean, lifestyle-oriented design that feels more like a wellness app than a data tracker
A high-performing, frequently updated alternative that emphasizes clinical accuracy and user-friendly design.
Differentiators
- Provides medically-backed guidance and diabetes-friendly tracking features that appeal to health-conscious users
- Maintains a high update cadence, ensuring compatibility with the latest OS features and health APIs
Dominates the specialized diet tracking segment with a massive user base and highly specific nutritional focus.
Differentiators
- Specializes in keto-specific macro tracking, including net carb calculations that general trackers often miss
- Includes a robust recipe library and meal planning tools tailored to specific dietary restrictions
Same space(2)
Adjacent fitness app that focuses on workout programming rather than nutritional intake.
Differentiators
- Generates dynamic workout plans based on available equipment and previous performance data
- Focuses on the 'how' of exercise rather than the 'what' of nutritional consumption
Operates in the broader weight loss category with a heavy focus on behavioral psychology.
Differentiators
- Uses a psychological coaching model rather than just raw data tracking to drive user retention
- Requires a significant time commitment for daily lessons, contrasting with the target's quick-log approach
New entrants(1)
A recent entrant with high update frequency, signaling an aggressive push into the AI-assisted tracking space.
Differentiators
- Utilizes rapid AI iteration to automate food logging, potentially reducing the time required for manual entry
- Focuses on a modern, mobile-first interface designed to compete with legacy calorie trackers
Compare Protein Tracker : ProteinPlan against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Protein Tracker : ProteinPlan
Strengths to defend, gaps to attack
Core Strengths
- Specialized protein-first logging reduces cognitive load for muscle-building users
Critical Frictions
- Manual entry friction limits session frequency compared to automated rivals
Growth Levers
- B2B partnerships with fitness influencers could drive user acquisition
Market Threats
- AI-assisted trackers like Appediet automate food logging, eroding manual-entry value
What are the next best moves?
Integrate barcode scanning because manual entry is the top friction point → increase daily logging frequency
Manual entry is the primary differentiator for competitors like Lose It! who automate the process.
Trade-off: Pause the UI redesign sprint, as functional logging utility has a higher impact on retention than aesthetic updates.
A counter-intuitive read
The app's lack of a massive food database is an advantage, as it allows for a faster, less cluttered user experience than the bloated interfaces of legacy calorie trackers.
Feature Gaps vs Competitors
- Barcode scanning (available in Lose It! but missing here)
- Wearable fitness device integration (available in Lose It! but missing here)
Key Takeaways
ProteinPlan provides a focused utility for protein tracking, but its manual-entry model struggles against automated calorie-tracking giants, so the PM must prioritize barcode scanning to reduce logging friction and defend against churn.
Where Is It Heading?
Mixed Signals
The fitness tracking market is consolidating around AI-assisted automation, leaving manual-entry apps exposed to rapid churn. ProteinPlan must pivot to automated logging to remain relevant, or it risks becoming a legacy tool for a shrinking user segment.
AI-driven competitors are automating food logging, which increases the churn risk for manual-entry apps like ProteinPlan by Q3.
Recent updates focused on minor functionality, suggesting the app is in maintenance mode rather than aggressive feature expansion.
Sources
- [1] Play Store listing, source