| Core Identity |
| Developer | Swissgenetics | Farmable AS | Herdwatch Ltd | Gallagher Group Ltd | WESLEY DEAN ARCHER | Mobble | FarmIQ Systems Limited | AgriWebb | Dragonfly IT Inc. | Pasturemap Inc. |
| Category | Business | Productivity | Productivity | Productivity | Business | Business | Business | Productivity | Productivity | Business |
| Platform | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS | iOS, Android | iOS, Android | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 0.0 / 5 | 3.9 / 5 | 3.5 / 5 | 3.8 / 5 | 5.0 / 5 | 0.0 / 5 | 0.0 / 5 | 4.2 / 5 | 4.0 / 5 | 2.9 / 5 |
| Ratings Count | 0 | 11 | 18 | 4 | 1 | 0 | 0 | 13 | 7 | 18 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Oct 4, 2013 | Apr 3, 2019 | Sep 6, 2022 | Feb 4, 2021 | Feb 24, 2026 | Jul 21, 2020 | May 26, 2022 | May 3, 2017 | May 25, 2016 | Aug 24, 2023 |
| Last Updated | Apr 9, 2025 | May 10, 2026 | Apr 7, 2026 | May 12, 2026 | May 10, 2026 | May 5, 2026 | Apr 21, 2026 | May 7, 2026 | May 6, 2026 | Apr 28, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | mixed | - | - | - | - | - | - | negative |
| Score | - | 65/100 | 50/100 | - | - | - | - | - | - | 30/100 |
| Praises | - | - Simple and convenient to use
| - Specialized livestock focus
| - | - | - | - | - | - | - Map overview functionality provides clear visibility into rest days for pasture management
|
| Complaints | - | - Limited free-tier spray record capacity
| | - | - | - | - | - | - | - Navigation and editing complexity in the latest version hinders core pasture management workflows
|
| Requests | - | - | - Interactive field mapping
| - | - | - | - | - | - | - Search functionality for gates and fencers is required to improve navigation efficiency
|
| Strategic Intel |
| Strengths | - Agate-login integration functions as a regulatory distribution barrier
- Specialized focus on Swiss-specific breeding data ensures high accuracy
| - Partner portal creates B2B distribution barrier
- Mobile-first interface lowers entry friction
| - 10 years of R&D provides a mature compliance-ready feature set
- EID hardware integration creates a high switching cost
- Multi-species support captures diversified farm operations
| - Proprietary hardware-sync creates high switching costs
- Automated compliance reporting functions as regulatory moat
| - Offline GPS mapping functions as a critical utility in remote field environments
- Cattle-centric UI provides a lower learning curve than general-purpose farm managers
| - Offline-first architecture ensures consistent performance in remote grazing zones
- Mob-focused interface reduces cognitive load for livestock-heavy operations
| - Hardware-integrated data flow creates high switching costs
- Map-based hazard tracking provides immediate audit-time value
| - Interactive map-based interface simplifies paddock management for non-technical users
- Unlimited user access model removes friction for team-wide adoption
| - Offline-first data capture enables reliable field operations in remote areas
- 70+ standardized compliance reports create high switching costs for safety-certified growers
| - Offline GPS mapping ensures utility in remote field environments
- Grazing charting functions as a paid-tier gate for Pro subscribers
|
| Weaknesses | - No offline-first mode for remote stall work
- Manual data entry lacks automated EID-reader ingestion
- Absence of spatial farm-mapping tools
| - 5-job free limit drives churn
- Manual data entry lacks hardware automation
| - 3.5-star rating reflects UX friction
- List-centric interface lacks spatial intuition
- No partner portal for external collaboration
| - Zero Android rating count indicates poor adoption
- Lack of collaborative team features limits utility
| - Premium tier absent despite operational costs
- No team-based collaboration features for multi-person ranching operations
- 0 reviews indicate low social proof for new users
| - No integrated accounting tools compared to Farmbrite
- Lacks a formalised partner portal for external service providers
| - Dual-app architecture creates significant user friction
- Lack of native offline-first synchronization
| - No direct EID reader integration for automated data entry
- Lack of automated compliance reporting for regional agricultural standards
| - Modular, custom-quoted pricing creates friction for small-to-mid-sized growers
- 4.0 rating on limited review volume suggests a lack of broad user-base validation
| - Data-loss reports following the latest update
- Geometric drawing limitations in pasture subdivision
- 0.86★ Android-iOS rating gap
|
| Pricing | free | freemium | freemium | free | free | subscription | subscription | freemium | subscription | subscription |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance |
| Update Cadence | 2 versions, ~42d avg | 2 versions, 1 majors/6mo, ~1d avg | 2 versions, ~5d avg | 2 versions, ~4d avg | 1 versions | 2 versions, ~1d avg | 2 versions, 2 majors/6mo, ~1d avg | 2 versions, ~1d avg | 1 versions | 2 versions, ~1d avg |
