Report updated May 7, 2026
Sticker Book: Color By Number
For casual gamers and families seeking a low-stress, creative puzzle experience.
Sticker Book: Color By Number is a challenged games app that is free with in-app purchases. With a 4.5/5 rating from 140.8K reviews, it faces significant user friction. Users particularly appreciate relaxing sticker placement mechanics provide a satisfying and addictive creative outlet for casual players, though excessive ad frequency interrupts the core gameplay loop and ruins the relaxing experience for users remains a common concern.
What is Sticker Book: Color By Number?
Sticker Book: Color By Number is a casual puzzle game for families and adults that replaces traditional coloring tools with numbered sticker placement.
Users hire this app for a low-stakes, tactile creative escape, using the sticker-matching loop to satisfy a need for meditative, non-competitive puzzle solving.
Current Momentum
v1.29 · 1mo ago
Maintenance- Ships stability updates for ad-loading.
- Maintains core sticker-puzzle loop.
Active Nemesis
Paint by Number Coloring Game
By Oakever Games
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Users fill numbered patterns with digital stickers instead of traditional coloring tools
Categorized sticker sets ranging from landscapes to fantasy worlds
Progression tracking through sticker collection and difficulty-based challenges
How much does it cost?
- Free-to-play with ad support
- In-app purchases available for game items
Ad-supported model monetizes a broad user base through high-volume engagement in a casual puzzle format.
Who Built It?
Lion Studios Plus
Scaling casual mobile games through data-driven publishing and high-velocity iteration to provide accessible mental breaks for global audiences.
Portfolio
13
Apps
What other apps does Lion Studios Plus make?
Explore the full Lion Studios Plus report
Portfolio breakdown, audience, momentum, and every app published by Lion Studios Plus.
What do users think recently?
High confidence · Latest 100 of 134 total reviews analyzed · Based on 134 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate relaxing sticker placement mechanics provide a satisfying and addictive creative outlet for casual players and offline accessibility allows for uninterrupted play sessions without requiring a constant internet connection, but report excessive ad frequency interrupts the core gameplay loop and ruins the relaxing experience for users and aggressive monetization strategy with high monthly subscription costs for ad removal creates negative sentiment.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Sticker Book: Color By Number?
How's The Games Market?
**Pricing Strategy**: Freemium model relying on high-volume ad impressions and a subscription tier for ad removal. **Target Audience**: Casual gamers and families seeking a low-stress, creative puzzle experience. **Messaging Themes**: Color therapy, brain-teasing challenges, creative play, tranquil gameplay.
How does it evolve in the Games market?
The app maintains a 4.6 rating on iOS, but the high-cost subscription model creates monetization friction that prevents it from scaling against category leaders like Happy Color.
Rank progression
13 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app represents the most direct thematic overlap with high-frequency release cycles, indicating a mature, active product strategy that mirrors the target's core mechanics.
Differentiators
- Maintains a high-velocity release cadence of eight updates in six months to keep content fresh
- Focuses on a pure-play coloring experience that avoids the hybrid puzzle-sticker mechanics of the target
- Leverages a massive, established user base to drive organic discovery through consistent content drops
Head to head
The target app must leverage its unique sticker-puzzle hybrid identity to avoid being commoditized by the high-frequency content updates of this established rival.
Contenders(3)
Maintains an aggressive release schedule with 21 updates in six months, signaling a highly active development team focused on rapid iteration.
Differentiators
- Aggressive update cadence allows for rapid testing of new monetization features and seasonal content
- Operates within the Entertainment category, positioning itself as a broader lifestyle app rather than just a game
A category leader that defines the pixel-art sub-genre, forcing the target to compete for the same casual art-game audience.
Differentiators
- Specializes in a distinct pixel-art aesthetic that appeals to a specific, loyal segment of the coloring market
- Features a highly polished, long-standing platform that emphasizes stability and consistent user experience over rapid feature iteration
Dominates the category with massive scale and high-frequency updates, serving as the primary benchmark for user retention in the coloring niche.
Differentiators
- Utilizes a massive, highly-rated library of images that creates a significant barrier to entry for smaller apps
- Employs a refined, minimalist UI that prioritizes ease of use over the complex hybrid mechanics of the target
Same space(2)
Adjacent puzzle category that competes for the same 'calming escape' user intent as the target app.
Differentiators
- Focuses on high-fidelity jigsaw imagery that appeals to users seeking a more traditional puzzle-solving experience
- Maintains a high update frequency to keep the puzzle library feeling fresh and relevant for daily users
Shares the same 'art-meets-puzzle' DNA, making it a strong alternative for users seeking a similar mental challenge.
Differentiators
- Combines traditional jigsaw mechanics with art-based imagery to create a distinct, relaxing puzzle experience
- Leverages the Easybrain ecosystem to cross-promote to a massive, pre-existing audience of puzzle enthusiasts
New entrants(1)
A rapidly growing entrant that leverages the 'Zen' positioning to capture the mindfulness-focused segment of the coloring market.
Differentiators
- Positions the coloring experience as a mindfulness and meditation tool rather than just a standard game
- Uses a calming, minimalist visual language that differentiates it from the high-energy, colorful aesthetic of the target
Compare Sticker Book: Color By Number against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Sticker Book: Color By Number
Strengths to defend, gaps to attack
Core Strengths
- Tactile sticker-placement mechanic differentiates the core loop from standard coloring apps
- Offline-first architecture sustains engagement in low-connectivity environments
Critical Frictions
- $10/month subscription tier exceeds category median pricing
- Ad-loading failures in the latest release cause frequent app-unresponsive states
Growth Levers
- Untapped B2B distribution through educational partnerships
- Expansion into wearable-device puzzle formats
Market Threats
- High-frequency content drops from Oakever Games erode content-freshness advantage
- Tightening EU data-privacy regulations on kids-category apps
What are the next best moves?
Pivot monetization to one-time ad-removal purchase because $10/month subscription is the top complaint → reduce churn
Sentiment analysis identifies the subscription cost as a primary driver of negative user feedback.
Trade-off: Pause the development of new sticker themes — subscription-model churn has a higher revenue impact.
Audit ad-loading logic because ad-loading failures are the #1 technical complaint → improve session stability
Review data confirms that ad-loading failures force manual restarts, degrading the user experience.
Trade-off: Deprioritize the new puzzle-level content sprint — stability is the current retention bottleneck.
A counter-intuitive read
The app's biggest risk is not its competitors, but its own monetization model, which converts a relaxing, low-stress experience into a high-friction, transactional one that drives users to free alternatives.
Feature Gaps vs Competitors
- Frictionless coloring interface (available in Paint by Number Coloring Game but missing here)
- High-velocity content library updates (available in Paint by Number Coloring Game but missing here)
Key Takeaways
- The core sticker-placement loop is a strong differentiator, but ad-density is currently cannibalizing long-term retention.
- Monetization strategy requires a pivot from high-cost subscriptions to a one-time ad-removal purchase to align with casual user expectations.
- Technical stability must be the priority to prevent churn, as ad-loading failures are the primary driver of negative sentiment.
The app succeeds as a tactile creative outlet, but the aggressive subscription pricing and ad-loading instability are driving churn, so the PM must prioritize a one-time purchase model and technical stability to retain the casual user base.
Where Is It Heading?
Declining
Casual puzzle traffic is consolidating around competitors with higher content-refresh cadences, leaving this app exposed. The current maintenance-mode update cycle fails to address the monetization friction, so the app will likely see continued rating erosion through Q2.
Ad-loading failures in the latest release force manual restarts, which compounds the rating drag already visible on the Android platform.
The transition to a high-cost subscription model drives negative sentiment, accelerating churn pressure among casual users who expect lower price points.