| Core Identity |
| Developer | Rubikon Teknoloji | Tamara Vardanyan | Thanh Hai Le | NAVER Z Corporation | Bitstrips | handyCloset Inc. | NEXILEAP PRIVATE LIMITED | ZOMBODROID d.o.o. |
| Category | Utilities | Utilities | Graphics & Design | Social Networking | Utilities | Photo & Video | Utilities | Entertainment |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 2.5 / 5 | 4.7 / 5 | 5.0 / 5 | 4.8 / 5 | 4.0 / 5 | 4.7 / 5 | 4.7 / 5 | 4.9 / 5 |
| Ratings Count | 2 | 80,125 | 1 | 148,168 | 107,719 | 39,605 | 339,776 | 65 |
| Price | Free | Free | $3.99 | Free | Free | Free | Free | Free |
| Release Date | Dec 12, 2019 | Nov 24, 2018 | Mar 4, 2026 | Apr 11, 2019 | Oct 29, 2014 | Oct 7, 2014 | Apr 28, 2016 | Dec 17, 2022 |
| Last Updated | May 5, 2020 | Dec 12, 2025 | Mar 11, 2026 | Apr 27, 2026 | Jan 12, 2026 | Jan 15, 2026 | Apr 29, 2026 | Apr 21, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | - | positive | negative | mixed | excellent | positive | - |
| Score | 85/100 | - | 65/100 | 25/100 | 52/100 | 88/100 | 78/100 | - |
| Praises | - Simple and accessible sticker integration makes the app highly enjoyable for casual daily communication
| - | | - Custom sticker creation tools provide a simple way to personalize messaging for casual users
| - Personalized Expression
- Sticker Variety
| - Efficient background removal tools provide high quality results without requiring paid subscriptions or premium tiers
| - Extensive keyboard customization options allow users to personalize their typing experience with unique fonts and backgrounds
| - |
| Complaints | - Technical instability and functional failures reported by users following the latest update
| - | - WhatsApp Integration Issues
- Intrusive Advertisements
| - Aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow
- Monetization shifts forcing paywalls on previously free features frustrate long-term loyal users
| - 3D Avatar Update
- Snapchat Integration
- Broken Keyboard Integration
| - Post-update technical issues cause saved images to lose transparency and default to white backgrounds
| - Aggressive monetization and pay-to-win mechanics limit access to premium fonts and keyboard themes for free users
| - |
| Requests | - Expansion of the current toolset to provide more creative options for sticker management
| - | - | - Removal of intrusive watermarks and paywalls to restore the original free utility of the app
| - | - Advanced selection tools like lasso or scissors would allow for more precise and sharp cutouts
| - Expanded free access to premium fonts and themes to reduce reliance on subscription models
| - |
| Strategic Intel |
| Strengths | - WASticker protocol integration ensures persistent utility
- Face-detection background removal lowers creation friction
| - | - Multi-platform support (WhatsApp, Telegram, iMessage)
- Advanced visual FX and batch editing presets
- Unique Print Layout Generator for physical decals
| - Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
- Creator-follower social feed increases session frequency via community network effects
| - Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
| - High-frequency usage driven by effective, zero-cost utility
- Lightweight footprint ensures performance across low-end devices
| - Generative AI tools drive high entertainment value
- Social platform integration sustains organic sharing
- DIY theme engine enables granular personalization
| - |
| Weaknesses | - 2.5★ iOS rating indicates platform-specific quality gaps
- Single-account architecture limits power-user retention
| - | - Frequent technical failures in WhatsApp export functionality
- Aggressive ad placements on the Android free tier
- Manual cutout tools require more effort than AI-based competitors
| - Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
- Technical export failures prevent core app utility for a segment of the user base
- Premium tier paywalls on previously free features drive high-frequency user complaints
| - Significant user backlash against the 'creepy' 3D avatar aesthetic update.
- Technical debt leading to broken Gboard and keyboard integrations.
- High friction for non-Snapchat users due to forced account linking.
| - Transparency-loss bug post-update erodes user trust
- Excessive ad frequency during export disrupts creative flow
- Lack of advanced selection tools limits precision
| - Premium tier at $14.99/month exceeds category median
- 1★ reviews frequently cite paywall barriers
- Privacy distrust stems from full-access permission requirements
| - |
| Pricing | freemium | free | freemium | freemium | free | free | subscription | freemium |
| Momentum | Zombie | Steady | Maintenance | Active | Maintenance | Maintenance | Active | Intense |
| Update Cadence | 5 versions, 1 majors/6mo, ~558d avg | 5 versions | 2 versions, 1 majors/6mo, ~51d avg | 4 versions, 1 majors/6mo, ~11d avg | 2 versions, ~11d avg | 5 versions, ~328d avg | 5 versions, 1 majors/6mo, ~12d avg | 5 versions |
