| Core Identity |
| Developer | Disney | ZeptoLab UK Limited | Lion Studios | Orbital Nine Games Inc | Playrix | Big Duck Games LLC | King | IEC GLOBAL PTY LTD |
| Category | Games | Games | Games | Games | Games | Games | Games | Games |
| Platform | Android, iOS | Android, iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 4.3 / 5 | 4.7 / 5 | 4.3 / 5 | 4.5 / 5 | 4.6 / 5 | 4.8 / 5 | 4.7 / 5 | 4.1 / 5 |
| Ratings Count | 2,659 | 56,661 | 98,716 | 5,061 | 2,154,451 | 392,918 | 3,949,371 | 13 |
| Price | USD1.99 | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Sep 22, 2011 | Jan 21, 2016 | Aug 14, 2018 | Jun 25, 2015 | Sep 19, 2017 | Jun 7, 2012 | Nov 14, 2012 | May 12, 2021 |
| Last Updated | Jul 6, 2023 | Jan 16, 2026 | Apr 10, 2024 | Mar 27, 2026 | May 18, 2026 | Jan 16, 2026 | Jul 1, 2026 | Mar 10, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | mixed | mixed | mixed | positive | positive | - |
| Score | 75/100 | 54/100 | 45/100 | 55/100 | 45/100 | 75/100 | 75/100 | - |
| Praises | - Nostalgic puzzle gameplay provides a high-quality experience without intrusive advertisements or pay-to-win mechanics
| - Nostalgia and Longevity
- Engaging Gameplay Mechanics
| - Physics-based puzzle mechanics provide a satisfying and mentally stimulating experience for casual players
| - Challenging physics-based puzzles stimulate cognitive engagement and provide a rewarding sense of accomplishment
| - Engaging match-three puzzle mechanics provide a relaxing distraction from daily work routines
- Absence of forced advertisements allows for uninterrupted gameplay sessions during long play periods
| - Satisfying puzzle mechanics provide a relaxing and addictive mental challenge for daily play
| - Core match-three gameplay provides a reliable and relaxing stress relief mechanism for daily users
| - |
| Complaints | - Game-breaking physics glitches post-update prevent progress on specific levels across multiple devices
| - Excessive Ad Frequency
- Broken Ad-Free Purchases
| - Excessive ad frequency between levels disrupts the core gameplay loop and ruins user experience
| - Excessive and intrusive ad frequency disrupts the core gameplay loop and creates frustration
| - Aggressive monetization pressure and reduced rewards make progression feel impossible without spending money
- Misleading advertising creates a negative first impression by showing gameplay not present in the app
| - Aggressive advertising frequency interrupts the flow of gameplay and frustrates active users
| - Aggressive monetization tactics and difficulty spikes force players toward purchasing boosters to progress
| - |
| Requests | - Implementation of a robust cloud save and purchase restoration system to protect user progress
| - | - Adjustable difficulty settings for challenge levels to improve accessibility for casual players
| - Customization options for in-game aesthetics like seasonal wallpapers to refresh the visual experience
| - Ability to earn extra moves by watching advertisements to avoid pay-to-win progression walls
| - Additional level content requested by long-term players who have completed all current challenges
| - Players request the ability to select specific accrued boosters for use on any level
| - |
| Strategic Intel |
| Strengths | - Physics-based liquid engine provides a distinct gameplay loop that resists hyper-casual cloning
- Premium, ad-light positioning attracts high-intent users fatigued by aggressive monetization
| - Strong Om Nom IP brand equity
- Deterministic physics logic rewarding skill
- High production value character animations
| - Physics-based liquid flow mechanic provides a more intuitive filling experience than object-based rivals
- Hyper-casual aesthetic lowers the barrier to entry for broad audiences
| - Community-generated level library sustains content variety without constant developer overhead
- Physics-based drawing mechanic creates a distinct cognitive challenge versus standard match-3 titles
| - Character-driven narrative arcs foster long-term emotional attachment
- Multi-room renovation depth provides complex sense of ownership
| - Color-blind accessibility labels expand addressable market
- 2,500+ level library creates high switching costs
- Game Center integration gamifies long-term progress
| - Massive historical player base provides a powerful network effect
- Offline-play capability captures users in low-connectivity segments
- Consistent content updates sustain long-term engagement
| - Simple, intuitive gameplay loop
- Offline functionality
- Lightweight performance
|
| Weaknesses | - Physics engine regressions post-update prevent level completion for long-term users
- Lack of cloud-save functionality creates high churn risk during device transitions
| - Intrusive ad frequency (interstitials after every level)
- Technical failures in IAP fulfillment
- High subscription price point ($5/week)
| - Ad-to-gameplay ratio is the primary churn driver in reviews
- Subscription pricing tiers sit well above the casual-puzzle category median
| - 4.25 rating on Android vs 4.54 on iOS indicates platform-specific instability
- Ad-frequency complaints are the #1 churn driver in user reviews
| - Premium tier monetization pressure forces progression walls
- 0.7★ Android-iOS rating gap indicates technical instability
- Misleading advertising creates negative first-impression churn
| - Ad-close button failure rate creates high friction
- Interstitial frequency exceeds user tolerance
- Lack of meta-progression layer limits session depth
| - Aggressive monetization tactics create high-friction progression
- Technical instability post-update disrupts the user experience
- Ad-redirects interfere with reward collection
| - Extremely low rating count
- Lack of social media presence
- Generic branding
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| Pricing | freemium | freemium | freemium | freemium | freemium | freemium | freemium | freemium |
| Momentum | Zombie | Maintenance | Zombie | Maintenance | Active | Maintenance | Intense | - |
| Update Cadence | 2 versions, ~1d avg | 2 versions, ~1d avg | 5 versions, ~170d avg | 2 versions, 2 majors/6mo, ~1d avg | 5 versions, 5 majors/6mo, ~12d avg | 5 versions, 4 majors/6mo, ~313d avg | 5 versions, ~5d avg | - |
