TL;DR:Diamond Art – Colors by Number captures the casual-creative segment through a niche focus on diamond-style aesthetic textures, yet its growth is constrained by a rigid paywall structure that alienates the free user base. Users feel Mixed, praising relaxing diamond art gameplay loop provides a satisfying and stress-relieving experience for casual players but frustrated by aggressive subscription paywalls limit access to the majority of available content for free users. The app holds its niche through unique diamond-art textures but bleeds users to more stable, high-cadence competitors, so the PM must prioritize technical stability and cloud-save to defend the existing user base..|TL;DR:Diamond Art – Colors by Number captures the casual-creative segment through a niche focus on diamond-style aesthetic textures, yet its growth is constrained by a rigid paywall structure that alienates the free user base. Users feel Mixed, praising relaxing diamond art gameplay loop provides a satisfying and stress-relieving experience for casual players but frustrated by aggressive subscription paywalls limit access to the majority of available content for free users. The app holds its niche through unique diamond-art textures but bleeds users to more stable, high-cadence competitors, so the PM must prioritize technical stability and cloud-save to defend the existing user base..

Diamond Art – Colors by Number is an established entertainment app that is available. With a 4.2/5 rating from 18.3K reviews, it shows polarized user reception. Users particularly appreciate relaxing diamond art gameplay loop provides a satisfying and stress-relieving experience for casual players, though aggressive subscription paywalls limit access to the majority of available content for free users remains a common concern.

What is Diamond Art – Colors by Number?

Diamond Art is a number-coloring app for mobile users, featuring diamond-shaped assets and social sharing on iOS and Android.

Users hire this app for low-stakes, repetitive creative tasks that provide immediate stress relief through a satisfying, tactile-simulated coloring loop.

Current Momentum

v1.1 · 11mo ago

Zombie
  • Optimized gaming experience in latest release.
  • Added diverse themed coloring pictures.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Color by Number:Coloring Games

Color by Number:Coloring Games

By Wildlife Studios

Other Rivals

Happy Color by Numbers Game
Pixel Art - Color by Number
Color Pop AI - Coloring Book
Paint by Number Coloring Game
Zen Color - Color By Number
Art Puzzle - Jigsaw Games
Coloring Match
Diamond Painting ASMR Coloring

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Diamond Art CreationDifferentiator

Digital coloring interface where users fill numbered segments with diamond-shaped assets like stones, jewelry, or buttons.

Social SharingStandard

Export animated coloring process videos to Instagram, Twitter, or Facebook Messenger.

Rewarded Video AdsStandard

Access to specific in-game tools and content by watching advertisements.

Daily Content UpdatesStandard

New coloring patterns added to the library every day for both free and subscriber users.

Artist Submission ProgramDifferentiator

Original category for independent artists to upload works for global user coloring.

How much does it cost?

Subscription
  • Free tier with ads
  • $3.49/week
  • $7.99/month
  • $39.99/year

Freemium model anchored by a $3.49 weekly subscription, utilizing ad-insertion to monetize the free user base.

Who Built It?

EYEWIND LIMITED app icon 1
EYEWIND LIMITED app icon 2
EYEWIND LIMITED app icon 3
EYEWIND LIMITED app icon 4

EYEWIND

(7.5M)

Delivering accessible, brain-teasing puzzle and simulation experiences for casual mobile gamers.

Portfolio

13

Apps

Free 12
Games58%
Entertainment33%
游戏8%

Who is EYEWIND?

Eyewind Limited has established a dominant position in the hyper-casual puzzle market by leveraging lateral-thinking mechanics that subvert traditional user expectations. Their strategy relies on high-volume, low-friction gameplay loops that prioritize virality and broad appeal over deep retention. The primary strategic tension lies in their reliance on aggressive ad-supported monetization, which has triggered significant user sentiment degradation and technical complaints across their top-performing titles.

Who is EYEWIND for?

  • Casual mobile gamers seeking short
  • Mentally stimulating
  • Or relaxing sessions during downtime
Intense

Portfolio momentum

Released 27 updates across 17 active apps in the last 6 months, indicating a high-frequency development and maintenance cycle.

Last release · 19d agoActive apps · 17Abandoned · 6

What do users think recently?

High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.2/ 5
(18.3K)
Current version
4.8/ 5
+0.6 vs overall
(950)
Main signal post-update: relaxing diamond art gameplay loop provides a satisfying and stress-relieving experience for casual players.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate relaxing diamond art gameplay loop provides a satisfying and stress-relieving experience for casual players and customization options for gem shapes allow users to personalize their digital art projects effectively, but report aggressive subscription paywalls limit access to the majority of available content for free users and technical instability and app crashes lead to significant progress loss during active coloring sessions.

What Users Love

Relaxing diamond art gameplay loop provides a satisfying and stress-relieving experience for casual players
Customization options for gem shapes allow users to personalize their digital art projects effectively
Bright and colorful visual design keeps the core experience engaging for long-term users

What Frustrates Users

Aggressive subscription paywalls limit access to the majority of available content for free users
Technical instability and app crashes lead to significant progress loss during active coloring sessions
Lack of new content updates leaves long-term subscribers feeling that their investment is wasted

What Users Want

Implementation of a cloud save feature to prevent progress loss when switching devices
Introduction of a drag-to-color gesture to improve efficiency during large pattern completion

What is the competitive landscape for Diamond Art – Colors by Number?

How's The Entertainment Market?

How does it evolve in the Entertainment market?

The app maintains a 4.8 rating on iOS with 950 reviews, but the 4.2 rating on Android across 17,309 reviews highlights a significant platform-specific quality gap. This disparity suggests that the Android build is failing to meet the stability standards set by the iOS version.

ChartRankChange
AndroidGrossing#1212
AndroidGrossing#128NEW

The rivals identified

The Nemesis

Head to Head

The target app must double down on its unique diamond-art visual identity to avoid being commoditized by the broader, high-velocity content library of the nemesis.

What sets Diamond Art – Colors by Number apart

  • Focuses on unique diamond-style aesthetic textures which provides a distinct visual differentiation from standard flat coloring.

  • Offers a more specialized, niche-focused experience for users specifically seeking diamond-art simulation over general coloring.

What's Color by Number:Coloring Games's Edge

  • Leverages a massive, established user base to drive superior algorithmic content recommendations and community engagement.

  • Maintains a significantly higher update frequency, allowing for rapid response to user feedback and platform trends.

Contenders

Offers an extensive, multi-category image library that caters to a broader demographic than specialized diamond art.

Provides a highly polished, stable user experience that has been refined over years of consistent market presence.

Pioneered the pixel-art aesthetic in mobile coloring, creating a distinct visual brand that is instantly recognizable.

Integrates advanced tools like area-fill and precision-zoom that cater to power users seeking a more complex experience.

Utilizes AI-driven image generation to provide users with infinite, unique coloring pages on demand.

Maintains a high update frequency to integrate new AI models and features, keeping the product feeling fresh.

Provides a streamlined, no-nonsense interface that prioritizes ease of use for casual, short-session players.

Focuses on a steady, reliable release schedule that ensures high app stability across various device configurations.

Peers

Employs a calming color palette and UI design specifically tailored for stress relief and mindfulness.

Focuses on atmospheric soundscapes to enhance the meditative quality of the coloring process.

Combines traditional jigsaw mechanics with artistic coloring to create a unique, hybrid gameplay loop.

Leverages high-quality, curated art collections to appeal to a more sophisticated, design-conscious audience.

New Kids on the Block

Introduces 3D object manipulation that moves beyond the traditional 2D flat-fill coloring experience.

Uses a fast-paced, level-based progression system that creates a more active, game-like engagement loop.

Integrates haptic feedback and sound design to simulate the physical sensation of placing diamonds.

Focuses on sensory satisfaction as a primary retention driver rather than just the final image result.

The outtake for Diamond Art – Colors by Number

Strengths to defend, gaps to attack

Core Strengths

  • Niche diamond-art aesthetic differentiates from flat-fill competitors
  • Crowdsourced artist program lowers content production costs
  • Social-sharing loop drives organic install velocity

Critical Frictions

  • 0.6★ Android-iOS rating gap indicates platform-specific instability
  • Subscription paywall limits free-tier retention
  • Lack of cloud-save functionality drives negative reviews

Growth Levers

  • B2B education partnerships for art-learning
  • Wearable integration for sensory-focused relaxation
  • Cross-platform cloud sync to reduce churn

Market Threats

  • Wildlife Studios' high-velocity release cadence
  • Generative AI content tools undercutting manual asset libraries
  • Rising user expectations for 3D-interactive coloring mechanics

What are the next best moves?

highInvest

Ship cloud-save because it is the top-requested feature → unlock data-loss frustration.

Cloud save is the #1 requested feature in user sentiment analysis.

Trade-off: Push the wearable companion app sprint to Q3.

mediumPivot

Pivot weekly subscription to a 7-day trial model because reviews flag trial length as a conversion barrier → reduce refund surge.

1★ reviews frequently cite trial length and paywall aggression as primary churn drivers.

Trade-off: Pause the price-test on the annual tier.

highMaintain

Audit Android stability because technical crashes are the #2 complaint theme → stabilize the rating baseline.

Android rating is 0.6 stars lower than iOS, driven by crash reports.

Trade-off: Same-quarter capacity available.

A counter-intuitive read

The app's reliance on a niche diamond-art aesthetic is its primary moat, but the current lack of 3D-interactive mechanics makes it vulnerable to newer entrants that treat coloring as a sensory-haptic experience.

Feature Gaps vs Competitors

  • Cloud-based progress sync (available in Color by Number: Coloring Games)
  • Advanced precision-zoom tools (available in Pixel Art)
  • Generative AI content generation (available in Color Pop AI)

Key Takeaways

The app holds its niche through unique diamond-art textures but bleeds users to more stable, high-cadence competitors, so the PM must prioritize technical stability and cloud-save to defend the existing user base.

Where Is It Heading?

Mixed Signals

The casual coloring market is consolidating around high-velocity competitors that leverage AI and 3D mechanics to keep content fresh. Without addressing the technical debt on Android and implementing basic account-based syncing, the app will continue to lose its casual base to rivals with better stability and more frequent feature updates.

Technical instability and progress loss on Android drive a persistent rating gap, which compounds churn pressure as users switch to more stable alternatives.

The artist submission program reduces asset production costs, allowing for a sustainable content library that supports the core daily-update retention loop.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Diamond Art – Colors by Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app has entered a zombie state with no development activity for 11 months, leading to a decline in user sentiment and increased frustration over technical instability and paywalls.

declined

Rating and Sentiment Shift

shifted

Development Status

added

Artist Submission Program

declined

Content Stagnation Complaints

Cite this report

Marlvel.ai. “Diamond Art – Colors by Number Intelligence Report.” Updated May 7, 2026. https://marlvel.ai/intel-report/entertainment/diamond-art-colors-by-number

Agent Markdown (.md)·

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