Report updated Apr 2, 2026
Picsart Color - Painting, Draw
v2.9.1Digital artists of all skill levels, from novices looking for an intuitive sketching tool to professionals needing a mobile-first digital illustration suite.
What Is Picsart Color - Painting, Draw?
Launched Dec 22, 2016
Updated Jul 2024
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Unique drawing tool with rotating axis for creating mandalas and portraits
Customizable brushes that allow drawing with specific textures
Support for multiple layers to manage complex illustrations
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate ease of use and free accessibility, but report data loss and progress deletion and broken ui elements.”
What Users Love
It is absolutely amazing, easy and simple to use
I love this it's so easy to use
Best coloring app that is almost completely free
I like that its free
Pain Points
I spent days weeks months drawing it just for it to delete
When I leave the app, it is gone forever
The X button to go to the homepage is totally broken
The fill button is broken
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Strong brand recognition
- Ad-free core experience
- Unique symmetric drawing and texture tools
Cons
- Critical data loss bugs
- Broken UI elements
- Frequent app crashes
What is the market outlook?
Growth Opportunities
- Capitalize on competitor subscription fatigue
- Expand AI-powered creative features
- Improve tablet-specific optimizations
Market Threats
- Competitors like ibis Paint X gaining market share
- Increasing professionalization of mobile drawing apps
- Declining user trust due to stability issues
Who competes with Picsart Color - Painting, Draw?
Contenders
ibis Paint X
ibis inc.
Direct competitor in the mobile digital illustration space, offering a similarly comprehensive suite of layers, brushes, and professional-grade tools.
Same Space
Zen Brush 3
PSOFT
A specialized drawing app focusing on ink-style painting, serving as an adjacent niche for creative users.
What are the key takeaways?
Picsart Color - Painting, Draw is a frustrating entertainment app that is free with in-app purchases. With a 3.8/5 rating from 289.1K reviews, it frustrates many users from users. Users particularly appreciate ease of use, though data loss and progress deletion remains a common concern.
Best for: Digital artists of all skill levels, from novices looking for an intuitive sketching tool to professionals needing a mobile-first digital illustration suite.
How much does it cost?
Model: freemium
Uses a 'freemium' model that provides a robust, ad-free core experience to drive high user acquisition, while gating advanced content and templates behind a subscription.
iOS Version
2.9.1
Android Version
2.9.8
Release Date
Dec 22, 2016
iOS Price
Free
Android Price
Free
Developer
PicsArt, Inc.