Report updated Apr 2, 2026
PixelArt: Color by Number, San
v4.6.3Kids and adults looking for a relaxing, creative, and meditative digital activity that integrates with social media and photo editing.
What Is PixelArt: Color by Number, San?
Launched Dec 29, 2017
Updated Aug 2021
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Interactive coloring system where users fill numbered boxes with corresponding colors
Upload personal photos from the gallery to convert them into pixelated coloring templates
Explore stories through animated pixel art templates that unlock rewards
Save coloring progress as a video or share final images directly to social networks
Save creations as stickers to use within the broader Picsart photo editing ecosystem
Includes soothing background music to facilitate meditation while coloring
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a excited sentiment. Users appreciate enjoyable gameplay and ad-free experience, but report app stability and crashes and aggressive monetization.”
What Users Love
Its just sooo fun and relaxing
This game is literally so addictive I love it so much
Finished my first picture, NO AD'S! WONDERFUL
The coloring is very smooth, and there are no ads which is extremely hard to find in pixel apps
Pain Points
This game locked me out
App will not open. It tries but to no avail.
I dont get to color almost EVERYTHING bc i have to join pixel gold
This app sucks, You have to pay for everything.
High confidence · 69 reviews available
What are the pros and cons?
Pros
- Strong brand recognition via the Picsart ecosystem
- Unique feature set including custom photo-to-pixel conversion
- High-quality, relaxing user experience
Cons
- Critical stability issues and frequent app crashes
- Aggressive paywall gating that alienates free-tier users
- Declining sentiment trend
What is the market outlook?
Growth Opportunities
- Capitalize on the growing demand for meditative digital apps
- Expand Adventure Mode to increase retention
- Leverage Picsart community for organic acquisition
Market Threats
- Market saturation by established leaders like Easybrain
- Emerging 3D/voxel coloring apps
- High churn rates due to ad-supported competitors
Who competes with PixelArt: Color by Number, San?
Contenders
Pure Color by Number Book
YUANTU INTERACTIVE TECHNOLOGY PTE. LTD.
A direct competitor that pioneered the minimalist pixel coloring aesthetic and shares the exact same target audience.
culur: Custom Color by Number
CULUR INC.
Offers a highly similar experience focusing on stress relief and simple tap-to-color mechanics for both kids and adults.
Same Space
Lake Erie Boating Weather
★4.2 (135)LW Brands, LLC
Targets the premium, meditative end of the coloring market, appealing to users who value high-quality artistic templates.
Adult Coloring Book - Pigment
★4.6 (207K)Pixite Inc.
Focuses on the artistic and stress-relief aspects of coloring, serving as an alternative for users seeking more complex creative tools.
New Kids on the Block
Pixel Studio PRO for pixel art
Farida Yarullina
Innovates by introducing 3D voxel coloring, which threatens to pull users away from traditional 2D pixel art apps.
Polysphere: Art Puzzle 3D
★4.6 (608K)AI Games FZ
Uses a different visual mechanic (low-poly rotation) but captures the exact same 'meditative creative activity' market segment.
What are the key takeaways?
PixelArt: Color by Number, San is a exciting entertainment app that is available. With a 4.3/5 rating from 6.7K reviews, it excites its users from users. Users particularly appreciate enjoyable gameplay, though app stability and crashes remains a common concern.
Best for: Kids and adults looking for a relaxing, creative, and meditative digital activity that integrates with social media and photo editing.
How much does it cost?
Model: subscription
Monetizes through a 'Gold' subscription model that gates the full library and custom template conversion features, leveraging the Picsart brand ecosystem.
iOS Version
4.6.3
Android Version
4.4.9
Release Date
Dec 29, 2017
iOS Price
Free
Android Price
Free
Developer
PicsArt, Inc.