Align by Bailey Brown icon
Align by Bailey Brown icon

BBFIT STUDIO PTY

2apps4.9(1.4K)Health & Fitness

Publisher DNA

What defines BBFIT STUDIO PTY?

AI intelligence is not yet available for BBFIT STUDIO PTY. The portfolio data below is up to date.

Portfolio

What does BBFIT STUDIO PTY ship?

Apps

2 apps analysed

Instructor-led positive reinforcement drives high user retention

  • Cycle-specific workout programming helps users connect with their bodies and manage energy levels effectively
  • Video playback issues and casting glitches to external displays disrupt the workout flow for some users

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

92/100

Avg sentiment score

Rivals

Who does BBFIT STUDIO PTY compete with?

The rivals identified

Nemeses(2)

Beachbody

known forBODi Home Fitness & Workouts

1 app4.9Health & Fitness

Both apps target the home fitness market with instructor-led content, creating direct competition for users seeking structured workout routines and nutrition guidance.

EZ Health

known forHome Workout App: Fitness

3 apps4.9Health & Fitness

Provides a general home-fitness solution that competes for the same time-constrained user base as the source app.

Contenders(12)

Enerjoy Pte

known forJustFit: Lazy Workout & Fit

1 app4.8Health & Fitness

Both apps compete for the same beginner-level fitness demographic by offering specialized, home-based Pilates routines that remove the need for traditional gym equipment.

Fast Builder

known forWorkout for Women: Home & Gym

1 app4.8Health & Fitness

Both apps target women seeking home-based fitness routines, creating direct competition for time-constrained users who prioritize accessible, daily movement.

FitOn

known forFitOn Workouts & Fitness Plans

1 app4.9Health & Fitness

Both apps target users seeking at-home Pilates and fitness routines, creating direct competition for time and subscription spend despite FitOn's broader, freemium-based approach.

M WOOD

known forMWH: Fitness + Wellness

1 app4.9Health & Fitness

Both apps compete for the same Pilates-focused fitness audience using subscription-based models, creating direct overlap for users seeking instructor-led movement.

Next Vision

known forLazyFit: Workout For Beginners

2 apps4.7Health & Fitness

Both apps target women seeking home-based Pilates routines, creating direct competition for users prioritizing low-impact movement and accessibility.

Nike

known forNike Training Club

2 apps4.3Health & Fitness

Both apps compete for the same daily fitness time-share, targeting users who seek guided home workout programming. They diverge on monetization and niche focus, with Align targeting hormonal health while NTC provides general athletic training.

Olson Applications

known for5 Minute Pilates Workout

1 app4.7Health & Fitness

Both apps compete for the same Pilates-focused user base by offering home-based movement routines that require minimal equipment.

OrganicApps

known forOrganic Fit: Workout for Women

1 app4.5Health & Fitness

Both apps target women with subscription-based, home-based fitness programming, creating direct competition for the same user base seeking structured wellness routines.

Prutvi

known forPilates at Home, Wall Pilates

1 app4.7Health & Fitness

Both apps target the Pilates segment, competing for users seeking home-based core strengthening and flexibility training.

SJC Companies

known forFORM: Strength, Pilates, Gym

1 app4.9Health & Fitness

Both apps target the Pilates-focused fitness segment with subscription-based models, directly competing for users seeking structured, instructor-led movement.

Technogym SpA

known forTechnogym - fitness & workout

1 app4.4Health & Fitness

Both apps target fitness enthusiasts seeking personalized training programs, though Technogym focuses on equipment-linked telemetry while Align emphasizes Pilates-based hormone and cycle syncing.

Virtuagym

known forVirtuagym: Fitness & Workouts

1 app4.6Health & Fitness

Both apps target users seeking structured fitness and nutrition management, with Align by Bailey Brown focusing on Pilates and hormone health while Virtuagym provides a broad, exercise-heavy library.

Same space(27)

7M

known forMilitary Calisthenics Women

1 app4.7Health & Fitness

Targets the same demographic of women seeking home-based strength training through structured, equipment-free routines.

AnlinYu

known forHerBody - Home Workout

1 app0.0Health & Fitness

Provides equipment-free home workouts that target the same weight loss and toning goals as the source app.

Balance App

known forBalance - Menopause & Hormones

1 app4.7Health & Fitness

Balance focuses on menopause wellness, providing a clinically accredited support platform for a specific life stage within the women's health space.

BLUEBASE

known forChair Workout: Women's Edition

1 app4.5Health & Fitness

Provides seated fitness training that serves as an accessible, low-impact alternative to standard Pilates routines.

D2AM

known forShapeYou – Fitness, Nutrition

2 apps4.4Health & Fitness

Combines fitness and nutrition planning with community features, competing for the same audience interested in wellness.

EvolveYou App

known forEvolveYou: Strength For Women

1 app4.8Health & Fitness

EvolveYou offers a multi-discipline fitness library for women, competing directly for the same audience but with a broader focus on strength training.

Fitbod

known forFitbod: Gym & Fitness Planner

1 app4.8Health & Fitness

Fitbod offers an AI-driven alternative for users who prioritize strength training progression over the cycle-synced Pilates focus of Align.

FITNESS22

known forGymverse: AI Gym Workout Plans

1 app4.8Health & Fitness

Gymverse provides a data-backed, AI-led workout planning experience that appeals to users seeking structure without the hormonal-health niche of Align.

Google

known forFitbit: Health & Fitness

2 apps4.1Health & Fitness

Google Health (Fitbit) acts as a data aggregation layer for wearable users, providing a broader health-tracking context than Align's fitness-specific app.

GymBros

known forLiftoff - Ranked Gym Workouts

2 apps4.8Health & Fitness

Liftoff gamifies gym attendance, providing a competitive social structure that contrasts with Align's supportive, instructor-led Pilates community.

Hims & Hers

known forHers: Women’s Healthcare

1 app4.6Health & Fitness

Offers medical consultations and prescription treatments that compete for the same women's health-focused user base.

Ladder Technologies

known forLADDER Strength Training Plans

1 app4.9Health & Fitness

Ladder offers a premium, coach-led strength training experience that replaces Align's Pilates-focused movement with structured, progressive overload.

Leap Fitness

known forHome Workout - No Equipment

1 app4.9Health & Fitness

Provides a high-volume, ad-supported alternative for bodyweight fitness that competes for the same home-based workout audience.

Leap Health

known forHome Workout - No Equipments

1 app4.8Health & Fitness

Home Workout provides a high-volume, equipment-free alternative for users seeking accessible fitness routines, serving as a broader utility than Align's niche.

Les Mills Media

known forLES MILLS+: home workout app

1 app4.9Health & Fitness

LES MILLS+ provides professional group fitness classes that serve as a high-quality, on-demand alternative to Align's Pilates-focused instruction.

Lively Cycle

known forLively - Period Tracker, Cycle

1 app4.4Health & Fitness

Lively targets the same hormonal-syncing demographic as Align, focusing on lifestyle-oriented cycle tracking rather than Pilates-based movement.

Peloton Interactive

known forPeloton: Fitness & Workouts

1 app4.9Health & Fitness

Peloton serves as a high-end, studio-style alternative for users seeking instructor-led fitness, though it lacks the hormonal-syncing focus of Align.

Pili and Kiki

known forPilates By Bryony

1 app4.9Health & Fitness

Pilates by Bryony offers a personal trainer experience in-app, competing for the same Pilates-focused audience as Align.

Planet Fitness

known forPlanet Fitness

1 app4.9Health & Fitness

Serves as a physical gym-management tool that provides on-demand workout content, competing for the same fitness-focused user base.

Sculpt You

known forSculpt You: Women's Fitness

1 app4.9Health & Fitness

Sculpt You provides a holistic wellness program for women, combining fitness with nutritional and mental health support.

Shred Apps

known forGym Workout Planner For Women

1 app4.9Health & Fitness

Gym Workout Planner For Women provides a targeted, personalized gym routine alternative to Align's Pilates-focused movement.

Solaia

known forSolaia: Hormonal Balance

2 apps4.1Health & Fitness

Directly overlaps with the source app's focus on hormonal health and cycle-synced fitness.

Strong Fitness PTE

known forStrong Workout Tracker Gym Log

1 app4.9Health & Fitness

Strong competes for the same fitness-focused audience by providing a manual logging tool that contrasts with Align's instructor-led, video-based content.

The Bikini Body Training Company Pty

known forSweat: Fitness App For Women

1 app4.6Health & Fitness

Sweat competes for the same female-focused fitness audience by offering structured, trainer-led programs that emphasize community accountability.

Timeshift Media

known forPilates Anytime | Workouts

1 app4.9Health & Fitness

Pilates Anytime offers a vast library of Pilates instruction, serving as a content-heavy alternative to Align's specific cycle-syncing programming.

TROPIC INNOVATION PRIVATE

known forPilates Workout at Home

2 apps4.8Health & Fitness

Pilates Workout at Home provides a beginner-friendly, 7-minute workout alternative for users seeking quick Pilates routines without Align's cycle-syncing focus.

WELLTECH APPS

known forMuscle Booster Workout Tracker

1 app4.6Health & Fitness

Muscle Booster targets users seeking structured, biometric-tracked fitness plans, offering a more rigid alternative to Align's cycle-synced approach.

New entrants(4)

Artknock Tech

known forPilates Workout at Home 28 day

1 app0.0Health & Fitness

Pilates Workout at Home 28 day provides a structured wall-based Pilates program, competing for the same Pilates-focused audience as Align.

Cloud One Studio

known forCora Pilates: Home Workouts

1 app5.0Health & Fitness

Cora Pilates provides a sustainable, low-impact home workout plan for women, serving as a direct Pilates-focused alternative to Align.

Growly

known forWorkout at Home App: Fitness

1 app4.6Health & Fitness

Offers structured home workout plans that compete for the same user base seeking Pilates and bodyweight training.

SWIFTFLYERS

known forLazy Workouts for Women

1 app0.0Health & Fitness

Targets the same women's fitness market with short, equipment-free routines for weight loss and toning.

Frequently asked questions

How many apps does BBFIT STUDIO PTY publish?
BBFIT STUDIO PTY has 2 apps tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does BBFIT STUDIO PTY make?
BBFIT STUDIO PTY's portfolio is concentrated in Health & Fitness, with an average rating of 4.9/5 across rated apps.
What is BBFIT STUDIO PTY's top app?
By review volume across the portfolio, Align by Bailey Brown is BBFIT STUDIO PTY's best-known app tracked by Marlvel.
In how many countries are BBFIT STUDIO PTY's apps available?
Marlvel has tracked BBFIT STUDIO PTY's apps across 1 country.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by BBFIT STUDIO PTY, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “BBFIT STUDIO PTY intelligence.” Updated N/A. https://marlvel.ai/publishers/bbfit-studio-pty-ltd

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Data licensed under CC-BY-NC 4.0