Behind The App
For young adults seeking social interaction and professionals looking for curated information summaries.
Exposed - Who's Most Likely To
Snapshot
Who is Behind The App?
Facilitating social connections through interactive party games and streamlining information consumption for busy professionals.
Target audience
Top rival
QdanPortfolio
Free 7Last updated
Exposed - Who's Most Likely To
v2.2.1
2y ago
Publisher DNA
What defines Behind The App?
Publisher DNA
Primary focus
Social party games and digital utility tools
Scale
indie
Target audience
Young adults seeking social interaction and professionals looking for curated information summaries.
Signature Patterns
- •Heavy reliance on prompt-based social mechanics to drive group engagement
- •Freemium monetization model across both gaming and utility categories
- •Multi-player or group-centric design across social networking and gaming titles
- •Content curation as a core value proposition in non-gaming apps
Portfolio momentum
The publisher released 5 updates or new titles in the last 6 months, with the most recent major release occurring 18 days ago.
Company profile
low confidence- Founded
- 2018
Portfolio
What does Behind The App ship?
Apps
7 apps analysed
Analysis in progress
Thematic content packs provide a clear, gated value proposition
- Social interaction during group play provides high entertainment value for friends and family gatherings
- Aggressive monetization and subscription pressure frustrate users who expected a free-to-play experience
Perfect for Birthday Parties, Sororities, Pregames, Reunions & More
Distributed across 12 markets, strongest in Europe.
Based on 2 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States2 / 2
- Brazil1 / 2
- Mexico1 / 2
Europe (7)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+2 more europe markets
- Spain1 / 2
- Sweden1 / 2
Asia-Pacific (2)
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does Behind The App compete with?
The rivals identified
Same space(1)
Dokopa competes for the same social party time by offering a broader library of 30+ distinct game types compared to the single-mechanic focus of Exposed.
The Analyst's Read
The bottom line on Behind The App
Bottom line
Behind The App is a specialized indie studio that has successfully scaled a high-engagement social gaming model. Their ability to maintain high ratings in the competitive party game category provides a stable foundation for their current diversification into news and productivity.
Frequently asked questions
How many apps does Behind The App publish?
What kind of apps does Behind The App make?
What is Behind The App's top app?
In how many countries are Behind The App's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 1
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- no