Behind The App
For young adults seeking social interaction and professionals looking for curated information summaries.
Exposed - Who's Most Likely To
Snapshot
Who is Behind The App?
Facilitating social connections through interactive party games and streamlining information consumption for busy professionals.
Target audience
Portfolio
Free 7Last updated
Exposed - Who's Most Likely To
v2.2.1
2.2y ago
Publisher DNA
What defines Behind The App?
Publisher DNA
Primary focus
Social party games and digital utility tools
Scale
indie
Target audience
Young adults seeking social interaction and professionals looking for curated information summaries.
Signature Patterns
- •Heavy reliance on prompt-based social mechanics to drive group engagement
- •Freemium monetization model across both gaming and utility categories
- •Multi-player or group-centric design across social networking and gaming titles
- •Content curation as a core value proposition in non-gaming apps
Portfolio momentum
The publisher released 5 updates or new titles in the last 6 months, with the most recent major release occurring 18 days ago.
Company profile
low confidence- Founded
- 2018
Portfolio
What does Behind The App ship?
Apps
7 apps analysed
Analysis in progress
Thematic content packs provide a clear, gated value proposition
- Social interaction during group play provides high entertainment value for friends and family gatherings
- Aggressive monetization and subscription pressure frustrate users who expected a free-to-play experience
Perfect for Birthday Parties, Sororities, Pregames, Reunions & More
Distributed across 12 markets, strongest in Europe.
Based on 2 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States2 / 2
- Brazil1 / 2
- Mexico1 / 2
Europe (7)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+2 more europe markets
- Spain1 / 2
- Sweden1 / 2
Asia-Pacific (2)
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does Behind The App compete with?
The rivals identified
Nemeses(1)
Both apps target the same social party game audience and utilize question-based interaction loops to facilitate group play.
Contenders(10)
Both apps target the same social party game audience using question-based card mechanics to facilitate group interaction. They compete directly for the same user base looking for icebreakers and party entertainment.
Both apps target the social party game category with identical voting mechanics, requiring players to point at friends to answer questions about personality traits and scenarios.
Both apps target the same social party game audience and utilize a mandatory-download or pass-and-play mechanic to facilitate group interaction.
This app targets the same social party demographic as Exposed but offers a broader range of game modes including a dedicated Kids mode.
Both apps target the social party game category using a PIN-based join mechanism for group play. They compete directly for the same audience looking for interactive group entertainment.
Xpose competes for the same group-gathering audience by bundling multiple party game formats, including would you rather and never have i ever, alongside the core who's most likely to mechanic.
Both apps target the same social party game demographic and utilize voting-based gameplay mechanics to facilitate group interaction.
Both apps compete for the same adult social party-game audience by utilizing dare-assignment and social-deduction mechanics to drive group interaction.
Both applications target the same social party game audience and utilize voting-based prompts to facilitate group interaction during gatherings. They compete directly for user attention within the ice-breaker and social gaming category.
Both apps target the same social party game category and utilize the same question-based social deduction mechanic to facilitate group interaction.
Same space(13)
This app targets the same social-gathering market as Exposed by providing a diverse library of prompts for friends and family.
This app targets the same 'Most Likely To' party demographic as Exposed, using a similar voting-based social mechanic.
This app targets the same party-game audience as Exposed but focuses on rapid-fire trivia rather than social-deduction prompts.
This app competes for the same party-night audience by offering a tiered difficulty structure similar to Exposed's content packs.
This app competes for the same 'Most Likely To' audience as Exposed, offering a similar digital card-based experience.
This app serves the same social ice-breaking market as Exposed, emphasizing personalized content through a custom editor.
This app functions as a direct alternative to Exposed for group ice-breaking, removing the need for physical props like bottles.
This app serves the same social-guessing party niche as Exposed but shifts the content source from generic prompts to personal social media activity.
Users report: This app competes with Exposed by offering a password-protected digital prompt library for private group gatherings.
This app provides a similar 'Most Likely To' experience to Exposed, focusing on free access to a large prompt library.
This app directly mirrors the core functionality of Exposed by offering 'Most Likely To' and 'Truth or Dare' modes for group roasting.
This app occupies the same party-icebreaker space as Exposed, focusing on adult-themed content for social gatherings.
This app uses a voting mechanic identical to Exposed's core loop, serving as a direct competitor for social drinking games.
The Analyst's Read
The bottom line on Behind The App
Bottom line
Behind The App is a specialized indie studio that has successfully scaled a high-engagement social gaming model. Their ability to maintain high ratings in the competitive party game category provides a stable foundation for their current diversification into news and productivity.
Frequently asked questions
How many apps does Behind The App publish?
What kind of apps does Behind The App make?
What is Behind The App's top app?
In how many countries are Behind The App's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 1
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- no
