HaoPlay
For hardcore and mid-core mobile gamers seeking deep progression, competitive multiplayer, and high-quality visual production.
Metal Slug: Awakening-Season6
Snapshot
Who is HaoPlay?
Bringing high-fidelity mid-core and hardcore gaming experiences to global audiences through established IP and deep live-ops.
Target audience
Portfolio
Free 24Last updated
Metal Slug: Awakening-Season6
v1.17.0
8mo ago
Publisher DNA
What defines HaoPlay?
Publisher DNA
Primary focus
Mid-core mobile games · RPG and Action genres
Scale
indie
Target audience
Hardcore and mid-core mobile gamers seeking deep progression, competitive multiplayer, and high-quality visual production.
Origin
Founded in Hong Kong in 2019 with a vision to provide the latest games to global players.
Signature Patterns
- •Exclusive use of the freemium monetization model across the entire portfolio.
- •Heavy emphasis on live-ops with frequent seasonal updates and narrative expansions.
- •Diverse visual styles ranging from high-fidelity 3D environments to stylized pixel art.
- •Focus on mid-core mechanics including idle progression, RTS combat, and gacha-style character collection.
Portfolio momentum
Maintained an intense development pace with 26 updates across 5 active apps in the last 6 months, including major seasonal refreshes for their flagship titles.
Company profile
medium confidence- Headquarters
- Hong Kong, China
- Founded
- 2019
Portfolio
What does HaoPlay ship?
Apps
24 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Distributed across 9 markets, strongest in Europe.
Based on 3 of 24 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil3 / 3
- United States3 / 3
- Mexico2 / 3
Europe (4)
- France3 / 3
- Portugal3 / 3
- Germany2 / 3
- Spain2 / 3
Asia-Pacific (2)
- Japan2 / 3
- South Korea2 / 3
Core markets (3/3 apps)
Rivals
Who does HaoPlay compete with?
The rivals identified
Nemeses(2)
Both titles target the fantasy MMORPG segment with freemium pricing models, competing for the same player base interested in open-world exploration and narrative-driven progression.
Twilight Chronicle competes for the same idle RPG audience by offering a dark fantasy narrative that contrasts with the pixel art style of Pixel Heroes.
Contenders(10)
Both titles target fantasy MMORPG players through high-fidelity open-world environments and extensive character customization systems.
Both titles target the fantasy MMORPG audience with freemium models, competing for player time through character-focused progression and world exploration.
Both titles target fantasy MMORPG players, competing for time share through shared genre mechanics like character customization and class-based progression.
Both titles compete for the fantasy MMORPG audience by offering persistent character progression and social gameplay loops within an open-world setting.
Both titles target the fantasy MMORPG audience with freemium models, competing for player time through social and progression-based gameplay.
Both titles target the fantasy MMORPG market, competing for players seeking open-world exploration and character progression.
Both titles target the fantasy MMORPG segment, competing for player time through progression-based gameplay and social guild systems.
Competes for the same open-world exploration player base but utilizes a sci-fi aesthetic instead of fantasy.
Both titles target the fantasy MMORPG segment with high-fidelity graphics, competing for players seeking immersive open-world exploration and character progression.
Both titles target the fantasy MMORPG segment, competing for players seeking open-world exploration and progression mechanics.
Same space(27)
Appeals to the same pixel-art aesthetic preference while offering a more cinematic, story-driven RPG experience.
Offers a similar social MMORPG experience but provides a dedicated solo-player mode for independent progression.
Shares the fantasy MMORPG space but removes stamina constraints to encourage continuous play sessions.
Shares the idle RPG genre and dark fantasy aesthetic, appealing to players who enjoy automated combat.
Appeals to the same pixel-art RPG audience but focuses on challenging, roguelike combat loops.
Targets the same JRPG fan base with a focus on creature collection and tactical turn-based combat.
Shares the idle RPG genre, targeting players who enjoy monster-themed destruction and automated progression.
Shares the idle RPG and pixel art foundation while emphasizing dark fantasy themes and cooperative play.
Shares the pixel-art RPG and idle progression foundation, appealing to the same retro-loving audience.
Shares the idle RPG genre and hero-summoning mechanics, appealing to the same casual audience seeking low-maintenance progression.
Targets the same idle RPG demographic with persistent resource accumulation and hero collection systems.
Targets casual players who prefer a lightweight, offline-capable experience over the high-fidelity requirements of Revelation M.
Targets the same fantasy RPG audience with a focus on creature collection and exploration.
Competes for the same casual idle RPG audience by offering persistent offline progression.
Adjacent to the fantasy theme but replaces traditional combat with slot-based resource generation and island building.
Appeals to the same idle RPG audience by leveraging an established franchise for automated progression.
Competes for the same retro-pixel art audience by combining idle progression with hero collection.
Targets the same idle RPG audience by prioritizing automated growth and hero collection.
Targets the same fantasy RPG audience with a focus on tactical squad-based combat.
Serves a younger demographic seeking creative role-play rather than the high-fidelity combat focus of Revelation M.
Shares the fantasy MMORPG genre but emphasizes large-scale PvP and world-shaping story events.
Targets the same MMORPG enthusiast base but focuses on non-stop PvP and clan-based warfare.
Shares the idle RPG genre and pixel-based aesthetic, targeting players who enjoy rapid growth.
Targets the same idle RPG audience with a focus on creature collection and squad building.
Targets the same anime-themed MMORPG audience but shifts focus toward pet collection and bond-based progression.
Targets the same fantasy RPG audience with a focus on relaxed, narrative-driven exploration.
Targets the same strategy-focused RPG audience but shifts the aesthetic from pixel art to high-fidelity 3D.
New entrants(1)
Targets the same idle RPG audience with a focus on hero collection and team building.
The Analyst's Read
The bottom line on HaoPlay
Bottom line
HaoPlay Limited is a high-performing mid-core publisher with a sophisticated operational capability in live-ops. Their ability to maintain a 4.42★ weighted rating across a portfolio of complex RPG and action titles signals strong product-market fit and technical execution.
Frequently asked questions
How many apps does HaoPlay publish?
What kind of apps does HaoPlay make?
What is HaoPlay's top app?
In how many countries are HaoPlay's apps available?
What fed this analysis
- Apps analyzed:
- 6
- With full intel:
- 0
- With overview:
- 6
- Website scraped:
- yes
- Social presence:
- no
