Innervision Capital
For home cooks and food enthusiasts seeking visual, step-by-step guidance and dietary-specific meal planning.
Recipes・Tasty Cooking・Al Dante
Snapshot
Who is Innervision Capital?
Providing home cooks with step-by-step guided video recipes and personalized meal discovery tools to simplify the kitchen experience.
Target audience
Portfolio
Free 1Last updated
Recipes・Tasty Cooking・Al Dante
v2.15.0
4mo ago
Publisher DNA
What defines Innervision Capital?
Publisher DNA
Primary focus
Culinary utility and recipe discovery
Scale
indie
Target audience
Home cooks and food enthusiasts seeking visual, step-by-step guidance and dietary-specific meal planning.
Origin
The mobile publishing arm for BuzzFeed's Tasty brand, launched to transition social video viewers into app users.
Signature Patterns
- •Integration of high-production video content into step-by-step workflows
- •Strategic partnerships with major retailers for in-app grocery fulfillment
- •Granular search functionality focused on dietary restrictions and ingredients
- •Disciplined portfolio management with consistent update cycles for the flagship title
Portfolio momentum
Released 2 updates for their flagship title in the last 6 months, with the most recent major release occurring 13 days ago.
Portfolio
What does Innervision Capital ship?
Apps
1 app analysed
The official home of Tasty, the worlds largest food video and recipe network
Free library access removes the subscription barrier to entry.
- Step-by-Step mode sustains session duration during active cooking.
Distributed across 7 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (4)
- France1 / 1
- Germany1 / 1
- Portugal1 / 1
- Spain1 / 1
Core markets (1/1 apps)
Rivals
Who does Innervision Capital compete with?
The rivals identified
Nemeses(1)
Both apps target home cooks with structured recipe guidance, competing for daily kitchen utility through search and instructional features. My Moulinex specifically captures the appliance-owning segment, while Recipes・Tasty Cooking・Al Dante serves a broader audience via general culinary content.
Contenders(3)
Both applications target home cooks with free recipe libraries, creating direct competition for users seeking meal preparation tools.
Both apps target home cooks with guided cooking modes, but Guardian Feast uses editorial curation while Al Dante relies on a larger, free recipe library.
Both apps target home cooks with recipe databases and search tools, but NYT Cooking captures the professional-grade segment while Al Dante focuses on accessible, free culinary assistance.
Same space(20)
My Recipe Box focuses on library management and organization for home cooks.
Cookpad centralizes personal recipe collections within a global community for home cooks.
Cookpad offers a community-driven repository for home cooks to share and organize recipes.
Recipe Bro focuses on recipe organization and import tools for home cooks.
Eatr automates meal planning and grocery management for weight-conscious individuals.
Factor_ offers ready-to-heat meals as an alternative to cooking for busy individuals.
HelloFresh removes planning friction by delivering pre-portioned ingredients to home cooks.
Meal Planner & Grocery List organizes menus and recipes for busy couples and families.
KptnCook provides daily recipe inspiration to help home cooks manage meal planning.
Mealime reduces decision fatigue for home cooks through personalized meal planning.
TagHalal serves the same food-focused audience by providing dietary compliance tools.
All My Meals organizes social media recipes for families and students.
Rappi provides logistics for grocery and meal delivery, serving the same food-focused user base.
ReciMe aggregates social media recipes to solve content fragmentation for home cooks.
Cookbook Recipes & Meal Plans assists home cooks with discovery and organization.
Samsung Food aggregates web recipes into a planner for home cooks and families.
Stashcook imports recipes from multiple sources to create a unified digital cookbook.
SuperCook matches recipes to existing pantry inventory to reduce food waste.
Yemeksepeti provides food and grocery delivery services to the same food-focused audience.
Meal Planner & Macro Tracker combines meal planning with nutritional tracking for families.
New entrants(2)
RecipeLab offers a healthy recipe database tailored to individual dietary goals.
mise provides pantry-aware meal planning integrated with UK grocery shopping.
The Analyst's Read
The bottom line on Innervision Capital
Bottom line
Innervision Capital is a well-positioned brand extension that successfully converts social media reach into a high-utility mobile tool. Their weighted 4.75★ rating signals exceptional product-market fit within the Food & Drink category.
Frequently asked questions
How many apps does Innervision Capital publish?
What kind of apps does Innervision Capital make?
What is Innervision Capital's top app?
In how many countries are Innervision Capital's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes