Mahjong
For casual gamers seeking traditional, single-player puzzle and card experiences with low barriers to entry.
Gin Rummy
Snapshot
Who is Mahjong?
Providing classic board and card game experiences for mobile users seeking familiar, relaxing gameplay.
Target audience
Portfolio
Free 5Last updated
Gin Rummy
v9.10.38
4mo ago
Publisher DNA
What defines Mahjong?
Publisher DNA
Primary focus
Mobile games · classic board and card niche
Scale
indie
Target audience
Casual gamers seeking traditional, single-player puzzle and card experiences with low barriers to entry.
Origin
Established publisher of classic free mobile board games with a presence dating back to at least 2011.
Signature Patterns
- •Focus on high visual customization including multiple backgrounds and tilesets
- •Monetization via free-to-play and freemium models with ad-light interfaces
- •Inclusion of gameplay assistance features like auto-sort, hints, and shuffles
- •Targeting evergreen, traditional game mechanics rather than original IP
Portfolio momentum
Released 2 updates across 4 apps in the last 6 months, focusing development resources exclusively on their two most popular titles.
Portfolio
What does Mahjong ship?
Apps
5 apps analysed
Progressive jackpot mechanic drives session length
- Core card game mechanics provide a relaxing and challenging experience for long-term players
- Perceived algorithmic bias in card dealing creates a sense of unfairness during competitive matches
Analysis in progress
The variety of puzzle layouts provides a long-term challenge that keeps the game feeling fresh
- The relaxing music and classic tile designs create a soothing atmosphere for daily stress relief
- Constant promotional ads for other games disrupt the flow of the core puzzle experience
Diverse puzzle library prevents gameplay fatigue
- Diverse word game collection provides consistent mental stimulation without repetitive gameplay loops
- Progression systems feel tedious due to excessive level requirements for unlocking new content
Single-market publisher, every app ships only to United States.
Based on 1 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
1
Neutral / mixed
0
Negative apps
74/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Mahjong compete with?
The rivals identified
Nemeses(3)
With over 1.4 million reviews and a massive, established user base, this is the primary market leader in the word-puzzle category.
With over 328,000 ratings and a high-frequency update cadence, this app dominates the narrative-driven Mahjong niche.
This is the most direct rival, sharing the exact 'Gin Rummy' thematic niche with a high-velocity update cadence and significant user base.
Contenders(6)
An adjacent puzzle giant that competes for the same 'daily brain-training' user intent.
A high-velocity competitor with 14 releases in the last six months, signaling aggressive feature iteration.
A long-standing, stable competitor that focuses on high-quality, traditional board variety.
Leverages the trusted Microsoft brand to capture users seeking a standardized, ad-supported classic experience.
A strong thematic alternative that captures the same card-game audience with high update velocity.
Maintains an extremely high release velocity with 21 updates in the last six months, signaling a focus on rapid feature iteration.
Same space(4)
A top-tier puzzle game that captures the same casual audience through high-frequency live events.
A major competitor in the casual card game category that demonstrates how to scale a classic tabletop IP to mobile.
A newer entrant from a major developer that directly targets the Gin Rummy niche with a polished, modern interface.
Shares the casual puzzle category and demonstrates strong retention through high-frequency content updates.
New entrants(2)
An emerging challenger showing strong rating performance and recent updates.
An emerging threat with a strong rating and a focus on travel-themed progression that resonates with casual players.
The Analyst's Read
The bottom line on Mahjong
Bottom line
Mahjong LLC is a disciplined niche publisher that successfully leverages classic game mechanics to maintain a high-volume, highly-rated portfolio. Their strategy of focusing updates on a few high-performing legacy titles ensures long-term retention among casual board game enthusiasts.
Frequently asked questions
How many apps does Mahjong publish?
What kind of apps does Mahjong make?
What is Mahjong's top app?
In how many countries are Mahjong's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 1
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no