Pelmorex
For general consumers and travelers seeking localized, real-time weather data and severe storm monitoring.
The Weather Network
Snapshot
Who is Pelmorex?
Providing localized weather intelligence and real-time alerts to help users plan their daily activities with confidence.
Target audience
Portfolio
Free 8Last updated
The Weather Network
v7.18.1.11405
6mo ago
Publisher DNA
What defines Pelmorex?
Publisher DNA
Primary focus
Weather forecasting and meteorological utility apps
Scale
indie
Target audience
General consumers and travelers seeking localized, real-time weather data and severe storm monitoring.
Signature Patterns
- •Consistent free-to-access pricing model across the entire portfolio
- •Heavy reliance on localized radar and severe weather alert functionality
- •Integration of original video content and expert meteorological analysis
- •Cross-platform strategy spanning mobile, iMessage, and connected TV environments
Portfolio momentum
Released 26 updates across 5 active apps in the last 6 months, indicating a high-frequency development cycle focused on maintaining data accuracy and feature parity.
Portfolio
What does Pelmorex ship?
Apps
8 apps analysed
Streamlined, low-friction UX
- Pelmorex-backed regional data accuracy
Niche filters (nudist, blue flag)
- Integrated 3-day weather/sea data
Analysis in progress
Integrated 'off-mountain' planning (hotels/dining)
- Proprietary weather data from Pelmorex network
Distributed across 20 markets, strongest in Europe.
Based on 4 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States4 / 4
- Brazil2 / 4
- Canada2 / 4
- Mexico2 / 4
Europe (9)
- France4 / 4
- Germany2 / 4
- Italy2 / 4
- Netherlands2 / 4
- Portugal2 / 4
›+4 more europe markets
- Spain2 / 4
- Sweden2 / 4
- Turkey2 / 4
- United Kingdom2 / 4
Asia-Pacific (7)
- Australia2 / 4
- India2 / 4
- Indonesia2 / 4
- Japan2 / 4
- Singapore2 / 4
›+2 more asia-pacific markets
- South Korea2 / 4
- Vietnam2 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
62/100
Avg sentiment score
Rivals
Who does Pelmorex compete with?
The rivals identified
Nemeses(5)
Directly competes for the 'reliable forecast' positioning with a similar global footprint and high update velocity (4 releases in 6 months).
Both applications target general users with localized forecasts and severe weather alerts, creating direct competition for daily utility usage in the weather tracking category.
Surfline captures the niche surf-planning segment of the weather market, offering visual data that serves as a specific utility for coastal users.
OnTheSnow is the direct functional incumbent, mirroring SKIO's core value proposition of real-time resort conditions and snow reports with a massive established user base.
Both apps target users seeking precise, localized weather data, but Weawow captures the ad-averse segment by offering a clean, multi-source interface that directly contrasts with the ad-heavy experience of Weather&Rain.
Contenders(20)
High-velocity competitor (9 releases in 6 months) that dominates the visual-first and prosumer weather segment.
MyRadar competes for the same general audience seeking location-specific weather monitoring, with its radar-first interface directly challenging the standard forecast utility of The Weather Network.
This app provides a specialized geomagnetic tracking utility for aurora enthusiasts, acting as a secondary, high-interest weather tool for the same user base.
Strong alternative for users prioritizing real-time severe weather alerts and high-resolution radar imagery.
The market leader in scale, offering a massive suite of lifestyle-integrated weather data that dwarfs the target's utility.
This app targets a niche segment of outdoor sports enthusiasts, providing specialized wind data that complements the general-purpose forecasting of The Weather Network.
AuroraMe competes for the same outdoor-planning audience as The Weather Network by providing specialized sky-condition forecasting for aurora viewing.
Both applications compete for the same audience by providing localized weather forecasts, radar maps, and severe weather alerts to support daily planning.
A utility powerhouse for pass-holders with extreme update frequency (26 releases) and direct resort-management integration.
A high-velocity rival (18 releases in 6 months) that dominates the 'tracking' sub-genre with superior social features.
Both applications target general users with free, location-specific weather forecasting and severe weather alerts, creating direct competition for daily utility usage.
The gold standard for snow forecasting with a high release cadence (14 updates) and specialized meteorological depth.
Both applications target users requiring localized meteorological data and severe weather alerts through a free, ad-supported model. They compete directly for the same audience segment seeking real-time rain tracking and planning tools.
Both applications compete for users seeking real-time environmental monitoring and location-specific atmospheric data for outdoor planning. They overlap in the utility provided to users who require precise, location-based alerts for meteorological events.
Both applications target users seeking high-precision meteorological data, with both providing free access to professional-grade forecasting tools for daily and long-term planning.
Both applications target users requiring localized weather data, but they diverge between long-term health-focused planning and real-time technical radar analysis.
A broad-market travel rival that captures users through comprehensive topographic mapping and multi-season utility.
Users report: A high-utility rival that captures the 'beach planning' intent through specialized tidal data and high update velocity.
Both applications target the general weather forecasting market with free, ad-supported models, competing for users seeking localized, short-term, and long-term meteorological data.
Extremely high shipping velocity (13 releases in 6 months) focusing on interactive radar technology.
Same space(18)
A visualization-heavy peer that focuses on 3D atmospheric data mapping.
This app competes for the severe weather monitoring market, providing a simplified interface for users who need immediate access to emergency data.
A rising threat for the prosumer segment, leveraging direct NOAA buoy data for hyper-local accuracy.
Mountain-Forecast.com serves the specific high-altitude needs of climbers and skiers, offering a specialized subset of weather data that The Weather Network does not cover.
Zoom Earth serves as a satellite-first visualization tool for users who prefer raw imagery over the text-heavy forecasts found in The Weather Network.
Weather Hi-Def Radar Forecast focuses on the visual radar component of weather tracking, providing a direct alternative to the radar features within The Weather Network.
This app provides a radar-centric alternative for users who prioritize severe weather monitoring over the general planning tools of The Weather Network.
WeatherBug competes directly for the general-purpose weather audience by leveraging its own hardware network to provide localized data.
Windfinder provides a specialized maritime safety layer for the same outdoor-focused user base that might use The Weather Network for broader planning.
The gold standard for outdoor location discovery, sharing the target's core 'find a spot' user journey.
Acts as a focused health-monitoring tool for users specifically tracking sun exposure, overlapping with the health indicators in Weather&Rain.
This app provides a basic global forecasting utility that competes for the same general audience as The Weather Network.
A legacy tracking app focused on battery efficiency and data-heavy performance analytics.
Occupies the 'personality' niche, using gamification and humor to drive retention where the target uses utility.
An adjacent navigation tool that uses AR to differentiate the mountain experience.
Appeals to power users who prefer high-density visual charts over the professional-grade text-based forecasts in Weather&Rain.
The primary discovery peer for travelers, leveraging massive social proof and full-funnel travel planning.
A design-centric peer that uses high-quality photography to compete on aesthetics.
New entrants(3)
Rising threat in the 'entertainment-weather' sub-genre with 13 releases in the last 6 months.
A very recent entrant (Feb 2025) that has quickly gained 10k+ reviews, suggesting a high-growth entertainment or social angle.
Emerging threat with a very clean, modern UI and a release in the last 30 days.
The Analyst's Read
The bottom line on Pelmorex
Bottom line
Pelmorex Corp. is a stable, utility-focused publisher that successfully translates legacy meteorological expertise into modern digital formats. Their ability to maintain high-volume user engagement across both mobile and TV platforms suggests a strong, defensible niche in the weather information market.
Frequently asked questions
How many apps does Pelmorex publish?
What kind of apps does Pelmorex make?
What is Pelmorex's top app?
In how many countries are Pelmorex's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 4
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- yes
