SALLY BEAUTY icon
SBH sYs icon

Sally Beauty

For beauty enthusiasts and retail employees seeking efficient access to rewards, product catalogs, and shift scheduling.

Known forSALLY BEAUTY
2apps3.6(70.2K)ShoppingBusiness

Snapshot

Who is Sally Beauty?

Streamlining the beauty retail experience by integrating rewards, product discovery, and account management for Sally Beauty customers.

Target audience

Beauty enthusiastsRetail employees seeking efficient access to rewardsProduct catalogs

Active nemesis

Ulta

Other rivals

Portfolio

Free 2
2
apps
Business1
Shopping1

Last updated

SALLY BEAUTY

v6.0.3

7mo ago

Active

Publisher DNA

What defines Sally Beauty?

Publisher DNA

Primary focus

Retail shopping and workforce management tools

Scale

indie

Target audience

Beauty enthusiasts and retail employees seeking efficient access to rewards, product catalogs, and shift scheduling.

Signature Patterns

  • •Centralization of loyalty and rewards programs within the shopping experience
  • •Focus on utility-driven interfaces to reduce navigation friction
  • •Free-to-use pricing model across all applications
  • •Clear segmentation between consumer-facing retail and internal employee-facing tools
Active

Portfolio momentum

Released 8 updates across 2 apps in the last 6 months, indicating active maintenance of their core retail and internal platforms.

Last release 35d agoActive apps 1Abandoned 1

Portfolio

What does Sally Beauty ship?

Apps

2 apps analysed

SALLY BEAUTY icon
SALLY BEAUTY

Unleash your (Pro)tential with the hottest hair, nails and beauty brands!

4.8(70.1K)

Local store inventory integration enables 2-hour delivery

  • Licensed colorist advice reduces return rates via expert-led product selection
SBH sYs icon
SBH sYs

SBH See your schedule

2.4(138)

Rivals

Who does Sally Beauty compete with?

The rivals identified

Nemeses(1)

Ulta

known forUlta Beauty: Makeup & Skincare

1 app4.9Shopping

Both apps compete for the same beauty consumer by bridging digital discovery with physical retail and salon-grade services.

Contenders(2)

Beauty Systems Group

known forCosmoProf Beauty

1 app4.7Shopping

Both apps target beauty professionals and enthusiasts with specialized hair and nail supplies, creating direct competition for the same professional-grade inventory and supply-chain needs.

THG (The Hut Group)

known forallbeauty: Beauty & Fragrance

1 app4.9Shopping

Both apps compete for the same beauty retail consumer base, offering direct-to-consumer mobile storefronts for hair, nail, and fragrance products.

Same space(28)

Amazon Mobile

known forAmazon Shopping

1 app4.8Shopping

Acts as a primary discovery gateway for beauty products, challenging niche curation with logistical scale.

Belk

known forBelk – Shopping App

1 app3.8Shopping

Retains shoppers through rewards management, competing for the same department store beauty demographic.

Boots UK & ROI

known forBoots: Beauty & Pharmacy

1 app4.1Shopping

Combines beauty and pharmacy services, directly overlapping with health and wellness product categories.

Dream Prayer Developer

known forAI Hair Try On & Color Changer

1 app4.4Shopping

This tool provides virtual hair transformation capabilities that serve as a pre-purchase planning step for users who later buy supplies from the source app.

e.l.f. Cosmetics

known fore.l.f. Cosmetics and Skincare

1 app4.9Shopping

This retail app competes for the same DIY beauty enthusiast demographic by integrating loyalty rewards with receipt-scanning capabilities.

FashionNova.com

known forFashion Nova: Trendy Shopping

1 app4.8Shopping

Targets the same trend-conscious beauty demographic with high-frequency inventory updates and social proof.

GU

known forGU US - Clothes Shopping

1 app4.7Shopping

Focuses on clothing and beauty styling, using digital tools to assist with product fit and selection.

Interstellar Apps

known forHairstyle & Hair Color Changer

1 app4.5Shopping

This virtual simulator offers a low-friction way for users to experiment with hair color and cuts before purchasing professional supplies.

Kohls

known forKohl's - Shopping & More

1 app4.8Shopping

Uses a wallet-based rewards system to retain shoppers who also purchase beauty and personal care items.

Love's Travel Stops and Country Stores

known forLove's Rewards

1 app3.6Shopping

Shares a loyalty-driven retail model, though focused on professional drivers rather than beauty enthusiasts.

Macy's

known forMacy's: Shopping and Rewards

1 app4.8Shopping

Serves as a department store alternative for beauty and fashion, using rewards to drive repeat visits.

Nespresso

known forNespresso Store

1 app4.9Shopping

Shares a direct-to-consumer replenishment model, though focused on coffee rather than beauty.

Penney OpCo

known forJCPenney – Shopping & Deals

1 app4.1Shopping

Provides a department store alternative for beauty and home goods with integrated rewards.

ROADGET BUSINESS PTE

known forSHEIN-Shopping Online

1 app4.8Shopping

Captures the same beauty-conscious demographic through ultra-low pricing and high-frequency flash sales.

Sam’s Club

known forSam's Club: Shopping & Savings

1 app4.8Shopping

Provides a membership-based retail model that overlaps with professional-grade product focus.

Sephora

known forSephora UK: Make-up, Beauty

1 app0.0Shopping

This retailer operates in the same prestige beauty space, using a subscription-based delivery model to secure recurring revenue.

Sephora USA

known forSephora US: Makeup & Skincare

1 app4.9Shopping

Directly competes for the prestige beauty consumer with a loyalty-anchored service model.

SHISEIDO

known forBeauty Key-資生堂メンバーシップアプリ

1 app3.5Shopping

This app focuses on loyalty and skin health tracking, providing a digital membership experience that parallels the source app's rewards program.

ShopBack

known forShopBack: Cashback & Rewards

1 app3.6Shopping

Incentivizes beauty purchases through cashback, competing for the same consumer spending share.

Styleseat

known forStyleSeat: Book Hair & Beauty

1 app4.8Shopping

This marketplace serves beauty professionals and their clients, providing a booking infrastructure that contrasts with the source app's direct-to-consumer retail focus.

Superdrug Stores plc

known forSuperdrug - Beauty and Health

1 app4.7Shopping

Directly competes in the beauty and health space with a similar focus on store-based fulfillment.

The Very

known forVery: Fashion & Home Shopping

1 app4.4Shopping

Offers a broad retail catalog including beauty and tech, competing for the same consumer wallet.

Tractor Supply Company

known forTractor Supply Company

1 app4.6Shopping

Uses specialized tools like veterinary chat to capture pet owners, similar to colorist advice.

Treatwell

known forTreatwell: Hair & Beauty

1 app4.7Shopping

This app captures the service-oriented segment of the beauty market by enabling 24/7 appointment scheduling, which complements the product-focused retail model of the source app.

Trendyol

known forTrendyol - Online Alışveriş

1 app4.1Shopping

Offers a broad e-commerce marketplace that includes beauty products alongside general household needs.

Walmart

known forWalmart: Shopping & Savings

1 app4.8Shopping

Competes for the same household beauty budget through omnichannel fulfillment and physical-digital integration.

Zalando SE

known forZalando – online fashion store

1 app4.7Shopping

Targets the same fashion-forward audience with a massive catalog and integrated logistics.

株式会社ハンサム

known for埼玉の美容室COVER HAIRグループの公式アプリ

1 app3.6Shopping

This app manages salon-specific loyalty and booking, targeting the professional service side of the beauty industry.

The Analyst's Read

The bottom line on Sally Beauty

Bottom line

Sally Beauty maintains a focused, functional portfolio that prioritizes operational efficiency for both the customer and the employee. Their digital strategy is clearly tethered to supporting the existing brick-and-mortar retail ecosystem.

Frequently asked questions

How many apps does Sally Beauty publish?
Sally Beauty has 2 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Sally Beauty make?
Sally Beauty's portfolio is concentrated in Business and Shopping, with an average rating of 3.6/5 across rated apps.
What is Sally Beauty's top app?
By review volume across the portfolio, SALLY BEAUTY is Sally Beauty's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sally Beauty, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Sally Beauty intelligence.” Updated 2026-05-07. https://marlvel.ai/publishers/sally-beauty

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Data licensed under CC-BY-NC 4.0