Ulta
Ulta Beauty: Makeup & Skincare
Publisher DNA
What defines Ulta?
AI intelligence is not yet available for Ulta. The portfolio data below is up to date.
Portfolio
What does Ulta ship?
Apps
1 app analysed
In-store staff interactions and helpful beauty advice consistently drive positive sentiment for the physical retail experience
- Curbside pickup and same-day delivery options provide significant convenience for users needing beauty products quickly
- Persistent login failures and authentication loops prevent users from accessing their accounts and rewards post-update
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does Ulta compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same beauty-conscious audience, with Ulta Beauty focusing on retail-integrated loyalty and IPSY capturing the subscription-based discovery segment.
Contenders(2)
Both apps compete for the same beauty consumer by offering integrated loyalty programs and shade-matching tools, forcing a choice between Ulta Beauty's retail-centric services and e.l.f.'s cross-retailer rewards.
Both apps compete for the same beauty-conscious consumer base, utilizing loyalty-driven rewards programs and omnichannel retail experiences to capture high-intent shoppers.
Same space(20)
This app provides an AI-powered hairstyle simulator, offering a specific utility for users planning beauty changes.
This app serves as a virtual beauty studio, providing a broader range of AI makeover tools than Ulta's specific retail app.
This app functions as a direct-to-consumer retail channel, competing with Ulta's loyalty-driven shopping experience.
This app provides a structured routine planner and ingredient analysis, serving the same power-user segment as Ulta's personalized recommendations.
This app provides a specialized booking platform for medical beauty clinics, targeting a specific segment of the beauty market.
This app focuses on AI-driven hair and beard visualization, providing a niche utility for users before they book salon visits.
This app offers a virtual salon preview tool that serves as a high-friction alternative to Ulta's in-app salon booking.
This app offers a comprehensive suite of selfie editing tools, providing a creative layer for users beyond Ulta's retail focus.
This app provides a virtual hair editor, offering a focused tool for users to experiment with styles before salon visits.
This app provides high-fidelity AR makeup editing, serving as a specialized tool for users who find Ulta's try-on features insufficient.
This app targets the casual selfie market, offering a low-friction editing experience that contrasts with Ulta's retail-heavy interface.
This app serves the DIY beauty market with specialized inventory, acting as a retail alternative for professional-grade supplies.
This app is a direct retail competitor, offering a similar mix of beauty products and loyalty rewards as Ulta.
This app uses computer vision for skin health tracking, providing a data-driven alternative to Ulta's product-focused recommendations.
This app focuses on ingredient-level analysis, providing a technical tool for skincare enthusiasts to manage their routines.
This app operates a professional beauty marketplace, providing a booking infrastructure that rivals Ulta's salon services.
This app provides a virtual haircut simulator, offering a focused utility for users exploring style changes.
This app provides a specialized virtual hair makeover tool that complements Ulta's broader retail-focused beauty discovery.
This app serves as a dedicated appointment booking platform, competing with Ulta's integrated salon booking feature.
This app provides personalized skincare diagnostics and routine advice, acting as a digital consultant for product selection.
New entrants(1)
This app is a direct retail competitor, focusing on beauty and fragrance sales with a loyalty-based rewards system.
