Ulta
Ulta Beauty: Makeup & Skincare
Publisher DNA
What defines Ulta?
AI intelligence is not yet available for Ulta. The portfolio data below is up to date.
Portfolio
What does Ulta ship?
Apps
1 app analysed
In-store staff interactions and helpful beauty advice consistently drive positive sentiment for the physical retail experience
- Curbside pickup and same-day delivery options provide significant convenience for users needing beauty products quickly
- Persistent login failures and authentication loops prevent users from accessing their accounts and rewards post-update
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does Ulta compete with?
The rivals identified
Nemeses(1)
IPSY competes for the same beauty-conscious demographic by shifting the value from retail inventory to a subscription-based discovery model, directly challenging the role of Ulta Beauty as the primary source for product exploration.
Contenders(3)
e.l.f. Cosmetics and Skincare competes for the same beauty-conscious demographic by offering a loyalty program that allows users to earn points through receipt uploads from third-party retailers.
Both apps share a brand identity and core retail-to-digital feature set, including virtual try-on and salon booking, targeting beauty consumers in distinct geographic markets.
Both apps compete for the same beauty retail audience by offering integrated shopping for makeup, skincare, and fragrance products within a single mobile interface.
Same space(13)
Serves professional stylists with bulk ordering and inventory management, catering to the professional side of the beauty industry.
Offers medical-doctor-backed cosmetic analysis, providing a scientific alternative to Ulta's general product recommendations.
Represents a brand-specific retail channel that competes for the same skincare and makeup wallet share as Ulta.
Analyzes product ingredients to provide personalized skincare matches, competing with Ulta's product recommendation engine.
Provides virtual styling tools that help users preview looks before visiting a salon, similar to Ulta's virtual try-on features.
Curates exclusive international beauty brands, competing for the premium segment of Ulta's customer base.
Offers high-fidelity facial recognition for virtual makeup that serves as a digital-only alternative to Ulta's retail-integrated tools.
Targets the DIY beauty market with specialized hair and nail supplies, acting as a niche alternative to Ulta's broader inventory.
Operates as a direct retail competitor providing a similar mix of beauty products and in-store pickup options.
known for
Provides AI-driven color theory analysis that informs makeup and wardrobe choices, complementing the beauty experimentation found in Ulta.
Provides virtual hair makeover tools that complement the makeup and skincare try-on features within the Ulta app.
Focuses on salon appointment booking, which overlaps with the professional salon services offered within the Ulta app.
Uses personalized skin diagnostics to drive product recommendations, competing with Ulta's personalized beauty suggestions.
New entrants(1)
Provides a retail platform for beauty and fragrance products, competing with Ulta's e-commerce presence.