7apps1.3(2.7K) Multi-theme

Publisher DNA

What defines Sephora?

AI intelligence is not yet available for Sephora. The portfolio data below is up to date.

Portfolio

What does Sephora ship?

Apps

7 apps analysed

Sephora - Make-up, Beauty icon
Sephora - Make-up, Beauty

Access exclusive offers only available on the APP : beauty, make-up and perfume

0.0

Extensive 16,000-product catalog creates a one-stop destination

  • High quality product selection and helpful in-store staff create a positive shopping experience for customers
  • Frequent forced logouts and authentication errors prevent users from accessing accounts or completing online orders
Sephora UAE: Beauty & Makeup icon
Sephora UAE: Beauty & Makeup

Shop makeup, skincare, fragrance & luxury beauty collection on Sephora UAE app.

4.0(2.7K)

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 3 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States3 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

2

Negative apps

25/100

Avg sentiment score

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Rivals

Who does Sephora compete with?

The rivals identified

Nemeses(3)

Sephora USA

known forSephora: Buy Makeup & Skincare

2 apps4.9BeautyShopping

This app is the direct US-market counterpart to Sephora UK, sharing the same brand identity and core retail functionality.

Ipsy

known forIPSY: Personalized Beauty

1 app4.8Beauty

Both apps target beauty enthusiasts with subscription-based discovery models, competing for the same wallet share through recurring product delivery and loyalty incentives.

Zalando SE

known forZalando – online fashion store

1 app4.7Shopping

Both apps compete for the same European fashion and beauty consumer wallet, with overlapping needs for discovery, catalog browsing, and regionalized shopping experiences.

Contenders(10)

Boots UK & ROI

known forBoots: Beauty & Pharmacy

1 app4.1Shopping

Boots competes by bundling beauty retail with essential pharmacy services and NHS prescription management, capturing the same beauty-conscious audience through a broader utility-based value proposition.

e.l.f. Cosmetics

known fore.l.f. Cosmetics and Skincare

1 app4.9Beauty

Both apps compete for the same beauty consumer by utilizing loyalty programs to drive repeat purchases and offering integrated shopping experiences.

Flaconi

known forflaconi: Der Beauty-Onlineshop

1 app4.8Shopping

Flaconi competes for the same beauty-conscious consumer base by offering a catalog of 55,000 products, which directly challenges the 16,000-product inventory available in the Sephora app.

Parfümerie Douglas

known forDouglas - Parfüm & Kosmetik

1 appShopping

Douglas competes directly in the beauty and fragrance retail sector, targeting the same consumer base for cosmetic and perfume purchases.

Sarenza

known forSarenza - Shoes e-shop

1 app3.9Shopping

Both apps compete for the same discretionary retail wallet share, targeting fashion-conscious consumers who prioritize mobile-first shopping convenience.

Superdrug Stores plc

known forSuperdrug - Beauty and Health

1 app4.7Shopping

Superdrug competes for the same beauty and health retail audience by offering a stable product catalog and integrated store pickup services. It directly challenges the Sephora mobile experience by providing a reliable checkout flow that avoids the authentication errors currently hindering Sephora users.

The Perfume Shop

known forThe Perfume Shop – TPS App

1 app4.0Shopping

Both apps compete for the same fragrance-buying audience by offering direct-to-consumer retail, home delivery, and click-and-collect services.

Trendyol

known forTrendyol - Online Alışveriş

1 app4.1Shopping

Trendyol competes for the same beauty and personal care wallet share as Sephora, offering a broad marketplace for cosmetics and skincare alongside general household goods.

YESSTYLE.COM

known forYesStyle - Beauty & Fashion

1 app4.8Shopping

Both apps compete for the same beauty-focused demographic, with YesStyle capturing the Asian beauty niche through a massive global catalog while Sephora focuses on premium service-integrated retail.

Yves Rocher

known forYves Rocher : beauté & makeup

2 apps0.0Shopping

Both apps target beauty enthusiasts with integrated service booking and retail shopping, creating direct competition for the same customer base.

Same space(41)

ABOUT YOU SE & Co. KG

known forABOUT YOU Online Fashion Shop

1 appShopping

ABOUT YOU shares the fashion-conscious demographic but faces similar operational challenges in fulfillment as Sephora.

Argos

known forArgos - Shop Tech, Toys & More

1 app4.7Shopping

Argos provides a wide product range, competing with Sephora for the convenience-focused shopper.

Arise Operating E-commerce Private

known forMiravia: Online shopping app

1 app4.7Shopping

Miravia includes beauty products and competes for the same fashion-forward audience through flash sales.

Beauty Systems Group

known forCosmoProf Beauty

1 app4.7Beauty

CosmoProf Beauty serves professional stylists, providing a B2B retail channel that contrasts with Sephora's B2C focus.

Beautydecoded

known forBeauty Decoded: Scan Produits

1 app4.7Beauty

Beauty Decoded offers AI-based cosmetic evaluation, providing a research layer for skincare shoppers similar to Skin Bliss.

Belk

known forBelk – Shopping App

1 app3.8Shopping

Belk competes for beauty shoppers but shares the same technical instability issues as Sephora.

Bonial.com

known forBonial - Weekly Ads & Deals

1 app4.3Shopping

Bonial helps users find beauty discounts, acting as a discovery layer for Sephora's potential customers.

Chewy

known forChewy: Pet Shopping & Delivery

1 app4.8Shopping

Chewy demonstrates a successful subscription-based delivery model that Sephora could adopt to secure recurring beauty product revenue.

CLARINS

known forClarins - Skincare and Makeup

2 apps4.9Beauty

Clarins operates as a brand-specific retail channel that offers loyalty rewards similar to Sephora but focused exclusively on its own product line.

Daily Aims

known forFace Beauty Makeup Camera-Self

1 app4.5Beauty

This app focuses on digital beauty enhancement and photo editing, providing a creative toolset that complements the physical makeup products sold by Sephora.

Decathlon

known forDecathlon Sports Shop

1 app4.2Shopping

Decathlon uses similar barcode scanning and catalog browsing mechanics to bridge the gap between physical and digital shopping.

Dom Stores

known forperfume.com

1 app4.8Shopping

This platform competes for the fragrance-focused segment of the beauty market by emphasizing deep discounts on brand-name inventory.

Kohls

known forKohl's - Shopping & More

1 app4.8Shopping

Kohl's offers a retail experience with a focus on loyalty-based savings that users might find more reliable.

KUCO Apps

known forMakeup Camera & Selfie Editor

1 app4.7Beauty

Blushify provides an all-in-one editing suite for makeup and selfies, serving as a digital companion to the physical makeup products sold by Sephora.

Macy's

known forMacy's: Shopping and Rewards

1 app4.8Shopping

Macy's bundles beauty services with broader fashion and home goods to capture a larger share of wallet.

Matalan Retail

known forMatalan - Online Shopping

1 appShopping

Matalan shares the same struggle with technical stability during checkout and authentication as Sephora.

NicheBeauty

known forNiche Beauty

1 app4.6Beauty

Niche Beauty focuses on exclusive and international brands, providing a premium alternative to Sephora's mass-prestige retail model.

Otto GmbH & Co. KGaA

known forOTTO – Online Shopping & Möbel

1 app4.7Shopping

OTTO includes beauty products alongside furniture and tech, competing for the same multi-category shopper.

Penney OpCo

known forJCPenney – Shopping & Deals

1 app4.1Shopping

JCPenney competes for beauty and fashion shoppers through integrated rewards and in-store pickup.

Perfect365

known forPerfect365: Face Makeup Editor

1 app3.5Beauty

Perfect365 serves the same beauty-interested audience as Sephora but focuses on virtual AR makeup experimentation rather than product procurement.

Photo & Video Editors - Instant Solution

known forBeauty Makeup Editor & Camera

1 app4.7Beauty

This app captures the casual selfie-editing market, serving as a high-volume discovery tool that contrasts with Sephora's retail-focused commerce model.

Primor

known forPerfumerías Primor

1 app4.8Shopping

This app functions as a direct retail alternative for beauty products, capturing market share through mobile-specific pricing incentives.

ROADGET BUSINESS PTE

known forSHEIN-Shopping Online

1 app4.8Shopping

SHEIN competes for the same budget-conscious beauty shoppers through aggressive flash sales and a wide inventory.

Sally Beauty Holdings

known forSALLY BEAUTY

1 app4.8Beauty

Sally Beauty competes for the same DIY beauty consumer as Sephora by offering specialized hair and nail supplies with professional-grade advice.

Schwarz Digits IT KG

known forKaufland - Shopping & Offers

1 app4.5Shopping

Kaufland uses store-finder and leaflet integration to drive foot traffic, mirroring Sephora's in-store booking strategy.

SHISEIDO

known forBeauty Key-資生堂メンバーシップアプリ

1 app3.5Beauty

Beauty Key manages Shiseido memberships, offering a loyalty-focused experience that parallels Sephora's rewards program for a specific brand.

Shopify

known forShop: Track, Pay, Discover

1 app4.8Shopping

Shop provides a centralized order tracking layer that Sephora users might use to manage their broader online shopping habits.

Skan Beauty

known forSkan - AI Skincare and Beauty

1 app4.6Beauty

Skan uses computer vision for skin health tracking, offering a data-driven approach to skincare that complements Sephora's product-centric catalog.

skinbliss

known forSkin Bliss: Skincare Routines

1 appBeauty

Skin Bliss provides ingredient-level analysis that serves as a research tool for Sephora shoppers before they commit to a product purchase.

SkinSeoul

known forSkinSeoul: Shop K-Beauty

2 apps2.0Beauty

SkinSeoul specializes in K-beauty products, offering a curated international catalog that competes with Sephora's prestige beauty selection.

SL-Solutions: Best AI Identifier & Scanner Apps

known forColor Analysis: Beauty & Style

1 appBeauty

This app provides color analysis and style advice, helping users make informed purchasing decisions for makeup and fashion that Sephora's app does not facilitate.

Styleseat

known forStyleSeat: Book Hair & Beauty

1 app4.8Beauty

StyleSeat acts as a service-layer marketplace that helps beauty professionals grow their business, providing a booking utility absent from Sephora's retail app.

The Beans Group

known forStudent Beans: College Deals

1 app4.7Shopping

Student Beans provides a verified discount mechanism that Sephora could use to capture the high-intent student demographic.

The Very

known forVery: Fashion & Home Shopping

1 app4.4Shopping

Very offers flexible payment options, which could be a differentiator for Sephora's high-end beauty products.

Thekla Neala

known forSweet Selfie Beauty Camera

1 app4.4Beauty

Sweet Selfie Beauty Camera provides AI-driven portrait enhancement tools that serve the same social-media-focused audience as Sephora's makeup shoppers.

Tiendeo

known forTiendeo - Deals & Weekly Ads

1 app4.4Shopping

Tiendeo aggregates local deals, serving as a discovery tool that Sephora users might use to find beauty promotions.

Toasty.family

known forToasty : shopping responsable

1 appShopping

Toasty is a niche discovery app for eco-friendly products that competes with Sephora's beauty catalog.

Treatwell

known forTreatwell: Hair & Beauty

1 app4.7Beauty

Treatwell provides a specialized appointment booking service that complements Sephora's retail product catalog by facilitating physical salon visits.

Typology developer

known forTypology Paris - Skincare

1 app4.8Beauty

Typology Paris offers personalized skincare diagnostics that compete with Sephora's recommendation engine by providing direct-to-consumer skincare advice.

Ulta

known forUlta Beauty: Makeup & Skincare

1 app4.9Beauty

Ulta Beauty is a direct retail competitor that mirrors Sephora's omnichannel strategy by integrating loyalty rewards with physical salon services.

VOGHION TECH

known forVoghion: Shop Smarter Online

2 apps3.7Shopping

Voghion competes for budget-conscious shoppers, though it faces similar service-related churn risks as Sephora.

New entrants(1)

THG (The Hut Group)

known forallbeauty: Beauty & Fragrance

1 app4.9Beauty

allbeauty is a direct retail competitor, offering a wide range of beauty and fragrance products at competitive prices.

Frequently asked questions

How many apps does Sephora publish?
Sephora has 7 apps tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Sephora make?
Sephora's portfolio is concentrated in Shopping and Negocios, with an average rating of 1.3/5 across rated apps.
What is Sephora's top app?
By review volume across the portfolio, Sephora UAE: Beauty & Makeup is Sephora's best-known app tracked by Marlvel.
In how many countries are Sephora's apps available?
Marlvel has tracked Sephora's apps across 1 country.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sephora, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Sephora intelligence.” Updated N/A. https://marlvel.ai/publishers/sephora

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Data licensed under CC-BY-NC 4.0