Sephora
Snapshot
Publisher DNA
What defines Sephora?
AI intelligence is not yet available for Sephora. The portfolio data below is up to date.
Portfolio
What does Sephora ship?
Apps
7 apps analysed
Analysis in progress
Access exclusive offers only available on the APP : beauty, make-up and perfume
Extensive 16,000-product catalog creates a one-stop destination
- High quality product selection and helpful in-store staff create a positive shopping experience for customers
- Frequent forced logouts and authentication errors prevent users from accessing accounts or completing online orders
Analysis in progress
Analysis in progress
Shop makeup, skincare, fragrance & luxury beauty collection on Sephora UAE app.
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 3 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
25/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Sephora compete with?
The rivals identified
Nemeses(3)
This app is the direct US-market counterpart to Sephora UK, sharing the same brand identity and core retail functionality.
Both apps target beauty enthusiasts with subscription-based discovery models, competing for the same wallet share through recurring product delivery and loyalty incentives.
Both apps compete for the same European fashion and beauty consumer wallet, with overlapping needs for discovery, catalog browsing, and regionalized shopping experiences.
Contenders(10)
Boots competes by bundling beauty retail with essential pharmacy services and NHS prescription management, capturing the same beauty-conscious audience through a broader utility-based value proposition.
Both apps compete for the same beauty consumer by utilizing loyalty programs to drive repeat purchases and offering integrated shopping experiences.
Flaconi competes for the same beauty-conscious consumer base by offering a catalog of 55,000 products, which directly challenges the 16,000-product inventory available in the Sephora app.
Douglas competes directly in the beauty and fragrance retail sector, targeting the same consumer base for cosmetic and perfume purchases.
Both apps compete for the same discretionary retail wallet share, targeting fashion-conscious consumers who prioritize mobile-first shopping convenience.
Superdrug competes for the same beauty and health retail audience by offering a stable product catalog and integrated store pickup services. It directly challenges the Sephora mobile experience by providing a reliable checkout flow that avoids the authentication errors currently hindering Sephora users.
Both apps compete for the same fragrance-buying audience by offering direct-to-consumer retail, home delivery, and click-and-collect services.
Trendyol competes for the same beauty and personal care wallet share as Sephora, offering a broad marketplace for cosmetics and skincare alongside general household goods.
Both apps compete for the same beauty-focused demographic, with YesStyle capturing the Asian beauty niche through a massive global catalog while Sephora focuses on premium service-integrated retail.
Both apps target beauty enthusiasts with integrated service booking and retail shopping, creating direct competition for the same customer base.
Same space(41)
ABOUT YOU shares the fashion-conscious demographic but faces similar operational challenges in fulfillment as Sephora.
Argos provides a wide product range, competing with Sephora for the convenience-focused shopper.
Miravia includes beauty products and competes for the same fashion-forward audience through flash sales.
CosmoProf Beauty serves professional stylists, providing a B2B retail channel that contrasts with Sephora's B2C focus.
Beauty Decoded offers AI-based cosmetic evaluation, providing a research layer for skincare shoppers similar to Skin Bliss.
Belk competes for beauty shoppers but shares the same technical instability issues as Sephora.
Bonial helps users find beauty discounts, acting as a discovery layer for Sephora's potential customers.
Chewy demonstrates a successful subscription-based delivery model that Sephora could adopt to secure recurring beauty product revenue.
Clarins operates as a brand-specific retail channel that offers loyalty rewards similar to Sephora but focused exclusively on its own product line.
This app focuses on digital beauty enhancement and photo editing, providing a creative toolset that complements the physical makeup products sold by Sephora.
Decathlon uses similar barcode scanning and catalog browsing mechanics to bridge the gap between physical and digital shopping.
This platform competes for the fragrance-focused segment of the beauty market by emphasizing deep discounts on brand-name inventory.
Kohl's offers a retail experience with a focus on loyalty-based savings that users might find more reliable.
Blushify provides an all-in-one editing suite for makeup and selfies, serving as a digital companion to the physical makeup products sold by Sephora.
Macy's bundles beauty services with broader fashion and home goods to capture a larger share of wallet.
Matalan shares the same struggle with technical stability during checkout and authentication as Sephora.
Niche Beauty focuses on exclusive and international brands, providing a premium alternative to Sephora's mass-prestige retail model.
OTTO includes beauty products alongside furniture and tech, competing for the same multi-category shopper.
JCPenney competes for beauty and fashion shoppers through integrated rewards and in-store pickup.
Perfect365 serves the same beauty-interested audience as Sephora but focuses on virtual AR makeup experimentation rather than product procurement.
This app captures the casual selfie-editing market, serving as a high-volume discovery tool that contrasts with Sephora's retail-focused commerce model.
This app functions as a direct retail alternative for beauty products, capturing market share through mobile-specific pricing incentives.
SHEIN competes for the same budget-conscious beauty shoppers through aggressive flash sales and a wide inventory.
Sally Beauty competes for the same DIY beauty consumer as Sephora by offering specialized hair and nail supplies with professional-grade advice.
Kaufland uses store-finder and leaflet integration to drive foot traffic, mirroring Sephora's in-store booking strategy.
Beauty Key manages Shiseido memberships, offering a loyalty-focused experience that parallels Sephora's rewards program for a specific brand.
Shop provides a centralized order tracking layer that Sephora users might use to manage their broader online shopping habits.
Skan uses computer vision for skin health tracking, offering a data-driven approach to skincare that complements Sephora's product-centric catalog.
Skin Bliss provides ingredient-level analysis that serves as a research tool for Sephora shoppers before they commit to a product purchase.
SkinSeoul specializes in K-beauty products, offering a curated international catalog that competes with Sephora's prestige beauty selection.
This app provides color analysis and style advice, helping users make informed purchasing decisions for makeup and fashion that Sephora's app does not facilitate.
StyleSeat acts as a service-layer marketplace that helps beauty professionals grow their business, providing a booking utility absent from Sephora's retail app.
Student Beans provides a verified discount mechanism that Sephora could use to capture the high-intent student demographic.
Very offers flexible payment options, which could be a differentiator for Sephora's high-end beauty products.
Sweet Selfie Beauty Camera provides AI-driven portrait enhancement tools that serve the same social-media-focused audience as Sephora's makeup shoppers.
Tiendeo aggregates local deals, serving as a discovery tool that Sephora users might use to find beauty promotions.
Toasty is a niche discovery app for eco-friendly products that competes with Sephora's beauty catalog.
Treatwell provides a specialized appointment booking service that complements Sephora's retail product catalog by facilitating physical salon visits.
Typology Paris offers personalized skincare diagnostics that compete with Sephora's recommendation engine by providing direct-to-consumer skincare advice.
Ulta Beauty is a direct retail competitor that mirrors Sephora's omnichannel strategy by integrating loyalty rewards with physical salon services.
Voghion competes for budget-conscious shoppers, though it faces similar service-related churn risks as Sephora.
New entrants(1)
allbeauty is a direct retail competitor, offering a wide range of beauty and fragrance products at competitive prices.