Tastemade
For home cooks and lifestyle enthusiasts seeking high-production culinary programming and automated meal planning solutions.
Tastemade: Stream Shows & Docs
Snapshot
Who is Tastemade?
Providing high-quality lifestyle content and utility tools to help home cooks discover and organize their culinary passions.
Target audience
Portfolio
Free 2Last updated
Tastemade: Stream Shows & Docs
vVARY
7mo ago
Publisher DNA
What defines Tastemade?
Publisher DNA
Primary focus
Lifestyle media and culinary utility tools
Scale
indie
Target audience
Home cooks and lifestyle enthusiasts seeking high-production culinary programming and automated meal planning solutions.
Signature Patterns
- •Freemium monetization model centered on the Tastemade+ membership tier
- •Heavy emphasis on high-quality visual media and proprietary video content
- •Cross-platform synchronization across mobile, web, and TV devices
- •Focus on reducing user decision fatigue through personalized curation and automation
Portfolio momentum
The publisher is in a high-growth development phase, having released 15 updates across their 2 active apps in the last 6 months.
Portfolio
What does Tastemade ship?
Apps
2 apps analysed
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
Rivals
Who does Tastemade compete with?
The rivals identified
Nemeses(1)
Both applications target home cooks by automating meal planning and grocery list generation, creating direct competition for users seeking to organize their cooking workflow.
Contenders(10)
CookNest competes by offering recipe ingestion from social media and web sources, directly addressing the recipe quality and search concerns identified in Tastemade Cooking. Both apps target home cooks by providing meal planning and grocery list generation.
Both applications target home cooks by automating meal planning and grocery list generation, creating direct competition for users seeking to reduce daily meal decision fatigue.
Both applications target home cooks by automating grocery list generation and meal planning, creating direct competition for users seeking to reduce decision fatigue.
Both applications target home cooks seeking to simplify meal preparation, with Tastemade Cooking focusing on general meal planning and Air Fryer: Healthy Recipes targeting specific appliance-based cooking workflows.
Both applications target home cooks by automating grocery list generation and personalized meal planning, creating direct competition for the same user base.
Mob competes with Tastemade Cooking by targeting the same home cook demographic with automated meal planning and grocery list generation tools.
Both applications target home cooks with meal planning and grocery list automation, creating direct competition for daily kitchen management workflows.
Both applications target home cooks with meal planning and grocery list features, creating direct competition for users seeking automated culinary organization.
Both applications target home cooks by automating meal planning and grocery list generation, creating direct competition for the same daily household management use case.
Both applications target home cooks seeking to automate weekly meal planning and grocery shopping, creating direct competition for users looking to reduce kitchen decision fatigue.
Same space(12)
This app targets air fryer users specifically, offering a niche utility compared to Tastemade's broad meal planning.
Cookpad provides a global community repository, contrasting with the personalized, automated menu generation of Tastemade.
This app serves as a community-driven recipe repository, focusing on sharing rather than personalized menu planning.
Eatr uses AI for weight-management-focused meal planning, offering a more prescriptive diet utility than Tastemade.
Factor_ provides ready-to-heat meals, removing the cooking process entirely compared to the planning focus of Tastemade.
Guardian Feast provides curated editorial content, contrasting with the automated, personalized approach of Tastemade.
Frigo Magic maps pantry inventory to recipes, focusing on waste reduction rather than weekly menu planning.
HelloFresh delivers physical meal kits, shifting the user from digital planning to a subscription-based delivery model.
Mise focuses on hands-free cooking workflows, whereas Tastemade emphasizes the planning phase of the kitchen experience.
My Moulinex links recipe discovery to specific hardware, creating a dependency on appliance ownership.
Stashcook focuses on organizing digital recipe inspiration, serving as a repository rather than a menu generator.
Meal Planner & Macro Tracker adds nutritional tracking to the planning workflow, targeting health-conscious users.
New entrants(1)
AirfryAddict focuses on appliance reviews and recipes, creating a commercial bridge between research and purchase.
The Analyst's Read
The bottom line on Tastemade
Bottom line
Tastemade is a brand-led publisher successfully diversifying from pure media into high-utility culinary tools. Their recent intense development cycle indicates a disciplined effort to capture more of the home cook's daily workflow beyond passive viewing.
Frequently asked questions
How many apps does Tastemade publish?
What kind of apps does Tastemade make?
What is Tastemade's top app?
In how many countries are Tastemade's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes