The Hertz
For business and leisure travelers requiring on-the-go vehicle reservations and management.
Hertz Rental Car, SUV, Van
Snapshot
Who is The Hertz?
Streamlining vehicle rentals for business and leisure travelers through mobile-first reservation and fleet management.
Target audience
Portfolio
Free 5Last updated
Hertz Rental Car, SUV, Van
v4.79.1
6mo ago
Publisher DNA
What defines The Hertz?
Publisher DNA
Primary focus
Travel utility and vehicle rental management
Scale
indie
Target audience
Business and leisure travelers requiring on-the-go vehicle reservations and management.
Portfolio momentum
Released 12 updates for its single title in the last 6 months, with the most recent update occurring 8 days ago.
Portfolio
What does The Hertz ship?
Apps
5 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Book Airport & Local Car Rental: SUVs, Vans, Sports Cars, EV Rentals & Trucks
Analysis in progress
Global fleet availability provides a scale advantage over regional rental rivals
- The booking process is described as fast and easy when the application functions without technical errors
- Frequent application crashes and login failures prevent users from accessing their reservations or managing existing bookings
Distributed across 11 markets, strongest in Europe.
Based on 2 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States2 / 2
- Canada1 / 2
- Mexico1 / 2
Europe (7)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Spain1 / 2
›+2 more europe markets
- Sweden1 / 2
- United Kingdom1 / 2
Asia-Pacific (1)
- Australia1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Rivals
Who does The Hertz compete with?
The rivals identified
Nemeses(1)
Turo competes for the same leisure and business traveler audience by offering a peer-to-peer marketplace that bypasses the traditional rental counter experience Hertz relies on.
Contenders(7)
Both apps target the same business and leisure traveler segment, competing directly on loyalty-program-based expedited rental services and mobile reservation management.
Rentalcars.com competes by aggregating global rental inventory across multiple providers, directly challenging the Hertz direct-booking model for travelers prioritizing price and location variety.
Both applications target the same car rental booking audience and offer overlapping reservation management features, creating direct competition for the same traveler segment.
Both applications target travelers needing flexible vehicle access, though they differ in fleet ownership models between Hertz's corporate-owned inventory and Getaround's peer-to-peer platform.
Carla aggregates inventory from 900 rental companies, including Hertz, to compete for the same booking-intent traffic by offering price comparisons and last-minute deals starting at $9 per day.
Both applications target travelers seeking vehicle rentals, competing directly for the same user base through global fleet access and digital booking flows.
Both apps target travelers and drivers needing vehicle access, but Zipcar captures the urban short-term rental segment by bundling gas and insurance into an hourly rate.
Same space(20)
American Airlines targets the same business and leisure travelers, providing flight management that often precedes the need for a rental car.
Amex Travel provides a centralized booking portal for the same high-value travelers who might also require rental cars.
My BMW serves as a direct vehicle-management peer, offering hardware-tethered features that Hertz lacks for its rental fleet.
Bolt serves as a multi-modal transit alternative, capturing urban commuters who might otherwise rent a car for short-distance travel.
Booking.com acts as a primary travel aggregator that bundles rental cars with lodging, competing for the same end-to-end trip planning audience.
Capital One Travel captures the same high-value cardholder segment, using rewards to lock in travel spend across flights and hotels.
easyJet serves as a low-cost travel alternative, capturing the same budget-conscious audience that may require rental cars at their destination.
Expedia acts as a comprehensive travel OTA that bundles rental cars with other travel services, competing for the same booking-intent audience.
Hilton Honors competes for the same business traveler segment, prioritizing loyalty-linked booking and digital keys over the rental car experience.
Vrbo serves as an alternative for group travelers who prefer private home rentals over the vehicle-centric travel model offered by Hertz.
Hotels.com captures the same travel-intent audience but focuses on lodging-specific loyalty perks rather than vehicle rental utility.
World of Hyatt targets the same frequent traveler demographic, focusing on digital stay management rather than vehicle rental logistics.
IHG One Rewards competes for the same loyalty-driven traveler, though it focuses on hotel-specific rewards rather than vehicle rental solutions.
KLM targets the same international traveler demographic, offering flight management tools that complement the rental car booking process.
Lyft competes for the same urban transit audience, providing a streamlined ride-hailing experience that reduces the need for vehicle rentals.
Marriott Bonvoy competes for the same frequent business traveler segment by offering on-property digital utilities that Hertz lacks.
Priceline competes for the same price-sensitive traveler segment by offering bundled deals that include rental cars alongside hotels and flights.
Southwest Airlines competes for the same leisure traveler segment, providing flight management that often dictates the need for rental car services.
Trip.com targets the same international travel audience, offering an all-in-one booking platform that includes car rentals alongside flights and hotels.
Uber serves as a multi-modal transport alternative for travelers who prefer on-demand rides over renting and driving their own vehicle.
Frequently asked questions
How many apps does The Hertz publish?
What kind of apps does The Hertz make?
What is The Hertz's top app?
In how many countries are The Hertz's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
