Ululab
For primary and elementary school-aged children (5-12) and their parents or educators seeking supplemental, non-verbal math learning tools.
Math Makers: Kids School Games
Snapshot
Who is Ululab?
Developing non-verbal, research-backed educational games to teach mathematical concepts to children. Helping students master fractions through interactive, physics-based problem solving.
Target audience
Portfolio
Free 3Last updated
Math Makers: Kids School Games
v01.29.00
2mo ago
Publisher DNA
What defines Ululab?
Publisher DNA
Primary focus
Educational games for children
Scale
indie
Target audience
Primary and elementary school-aged children (5-12) and their parents or educators seeking supplemental, non-verbal math learning tools.
Signature Patterns
- •Strict focus on non-verbal, visual-based learning mechanics
- •Methodology developed in collaboration with academic researchers
- •Physics-based puzzle gameplay applied to mathematical concepts
- •Dual-distribution strategy targeting both individual parents and classroom environments
Portfolio momentum
Released 6 updates across 4 apps in the last 6 months, indicating consistent maintenance and development of their core educational titles.
Portfolio
What does Ululab ship?
Apps
5 apps analysed
Unleash the Joy of Learning Math: Addition, Multiplication, Fractions and more!
Multi-child profile management supports homeschool distribution
- Logic-based puzzle mechanics encourage deep thinking rather than simple rote memorization for young learners
- Subscription-only access model frustrates users who expect a free or trial-based experience
Unleash the Joy of Learning Math: Addition, Multiplication, Fractions and more!
Make your kids excited about their next math discovery through silly puzzles!
Distributed across 19 markets, strongest in Europe.
Based on 1 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does Ululab compete with?
The rivals identified
Same space(13)
Provides a broad, drill-based math practice alternative for students who prefer traditional exercises over physics-based puzzles.
Shares the early-childhood education space but utilizes a massive library of 13,000 activities to drive retention.
Competes for the same early-learning screen time by using voice-based AI tutoring instead of physics puzzles.
Targets the same early-learning segment with a structured curriculum but focuses on Montessori-aligned pedagogical methods.
Targets the same STEM-focused audience but shifts the focus from early-childhood play to advanced math and coding.
Offers a direct alternative to paid math apps by providing a free, standards-aligned curriculum for young learners.
Competes for the same preschool audience by offering a broad, IP-heavy library of games instead of specialized math puzzles.
Captures the same age demographic through video streaming, serving as a passive educational alternative to active math games.
Offers a more intensive, homework-focused math training method that contrasts with the play-based approach of the source app.
Targets the preschool demographic with thematic learning worlds, providing a broader educational experience than the source app's math focus.
Leverages popular IP to provide a broad educational hub for toddlers, competing for the same early-childhood attention span.
Uses AI to provide a personalized math tutoring path, offering a more direct, curriculum-aligned alternative to the source app.
Focuses on intellectual skill development through puzzles, serving as a cognitive-focused alternative to the source app's math-specific puzzles.
New entrants(1)
Competes for the same children's screen time by focusing on creative art instead of math, backed by the Adobe brand.
The Analyst's Read
The bottom line on Ululab
Bottom line
Ululab is a highly specialized studio that has successfully translated complex mathematical concepts into accessible, non-verbal game mechanics. Their disciplined focus on research-backed education provides a strong, defensible moat in the crowded kids' app category.
Frequently asked questions
How many apps does Ululab publish?
What kind of apps does Ululab make?
What is Ululab's top app?
In how many countries are Ululab's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes