| Core Identity |
| Developer | Alexander Berkovich | MyFitnessPal, Inc. | Wombat Apps LLC | Noom, Inc. | FitNow | Yuca | Welltory inc | MyNetDiary Inc. | Appediet Information PTE. LTD |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS | iOS, Android | iOS | iOS | Android, iOS | Android, iOS | iOS | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 0.0 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 0 | 2,316,370 | 725,975 | 863,351 | 750,859 | 91,753 | 127,691 | 146,559 | 43,377 |
| Price | USD2.99 | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 12, 2021 | Dec 8, 2009 | Dec 30, 2010 | May 9, 2013 | Nov 21, 2008 | Jan 9, 2017 | May 3, 2016 | Feb 3, 2019 | Aug 21, 2023 |
| Last Updated | Apr 8, 2023 | Apr 14, 2026 | Apr 8, 2026 | Apr 22, 2026 | Apr 29, 2026 | Mar 30, 2026 | Apr 29, 2026 | Apr 15, 2026 | May 19, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | mixed | negative | mixed | positive | mixed | - | - |
| Score | - | 45/100 | 55/100 | 35/100 | 35/100 | 75/100 | 45/100 | - | - |
| Praises | - | - Weight Loss Effectiveness
- Extensive Food Database
| - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Barcode scanning functionality provides immediate health insights for grocery shoppers in real time
- Ingredient breakdown and health scoring help users identify hidden toxins in common household products
- Alternative product recommendations assist users in making healthier purchasing decisions during their shopping trips
| - Detailed health insights and data tracking provide actionable feedback for managing chronic stress and illness
| - | - |
| Complaints | - | - Aggressive Monetization
- Syncing and Data Integration Issues
| - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Mandatory account creation requirements frustrate users who prefer immediate access without personal data sharing
- Inconsistent scoring logic between similar products leads to user distrust in the rating system
- Limited product database coverage for specific regions or niche items causes search frustration
| - Aggressive and persistent upselling of lifetime memberships creates a frustrating experience for existing premium subscribers
| - | - |
| Requests | - | - | - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - Dark mode interface requested to improve usability for users with light sensitivity issues
- Customizable filtering options for nutritional stats to align with individual dietary goals
- Expanded database coverage for non-food categories like pet products
| - Implementation of a monthly subscription tier to accommodate users with limited or fixed financial budgets
| - | - |
| Strategic Intel |
| Strengths | - Apple Watch interface provides wrist-based utility.
- 30+ language localization expands addressable market.
- Paid-upfront model targets ad-averse users.
| - Massive food database (20.5M+ entries)
- Deep integration with 40+ third-party apps and devices
- Dominant market position (#1 Grossing in category)
| - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Proprietary scoring methodology simplifies complex data for mass-market adoption
- Barcode scanner habit loop drives high daily session frequency
- Independent brand positioning builds trust against corporate-backed competitors
| - Proprietary HRV analysis algorithms create a high switching cost via historical health data accumulation
- 1,000+ device integration library functions as a central data hub for fragmented health ecosystems
| - | - |
| Weaknesses | - No recent feature updates beyond basic optimization.
- Paid-upfront model creates high entry friction.
- Manual entry database lacks scale of rivals.
| - Paywalled barcode scanner causing significant user backlash
- Unreliable syncing with wearables (Garmin, steps)
- Technical instability (frequent logouts, UI bugs)
| - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Mandatory account creation creates a conversion barrier for privacy-conscious users
- Scoring inconsistencies between similar products trigger user distrust
- Limited database coverage in non-European markets restricts global growth
| - Annual-only subscription tier creates a high barrier to entry for price-sensitive users
- Aggressive upselling prompts to existing subscribers drive negative sentiment and churn risk
| - | - |
| Pricing | paid | freemium | freemium | subscription | freemium | freemium | subscription | freemium | freemium |
| Momentum | Zombie | Maintenance | Maintenance | Active | Active | Maintenance | Active | Intense | Intense |
| Update Cadence | 5 versions | 4 versions, ~12d avg | 2 versions, ~44d avg | 5 versions, ~12d avg | 5 versions, 1 majors/6mo, ~5d avg | 5 versions, ~17d avg | 5 versions, 4 majors/6mo, ~9d avg | 5 versions | 5 versions |
