| Core Identity |
| Developer | Going Merry LLC | Aleksei Neiman | Wachanga LTD | Philips Digital UK Limited | Everyday Health, Inc. | Amila Tech Limited | BALTAPIS UAB | Nighp Software LLC | ssteam |
| Category | Medical | Medical | Medical | Medical | Medical | Medical | Medical | Medical | Health & Fitness |
| Platform | iOS | iOS, Android | Android, iOS | Android, iOS | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 49,559 | 66,089 | 13,528 | 73,600 | 288,560 | 22,219 | 3,202 | 227,034 | 13,525 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Nov 5, 2014 | Jul 20, 2014 | Mar 20, 2017 | Apr 5, 2012 | Aug 23, 2010 | Jun 12, 2017 | Feb 24, 2019 | Mar 12, 2014 | Mar 20, 2017 |
| Last Updated | Mar 31, 2026 | Apr 2, 2026 | Apr 30, 2026 | Apr 30, 2026 | May 1, 2026 | Dec 20, 2025 | Mar 5, 2026 | Mar 26, 2026 | Apr 30, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | - | mixed | excellent | excellent | excellent | positive | - | - |
| Score | 15/100 | - | 65/100 | 85/100 | 95/100 | 88/100 | 75/100 | - | - |
| Praises | - Simple contraction tracking interface provides immediate utility for users during early labor stages
| - | - Weekly pregnancy development updates provide helpful educational content for expectant parents
| - Realistic 3D fetal development models provide deep emotional connection for expectant parents
| - Comprehensive weekly pregnancy tracking and developmental insights keep expectant parents informed throughout their journey
| - Absence of aggressive subscription prompts allows users to enjoy the core pregnancy tracking features
| - Cross-device synchronization allows multiple caregivers to track baby activities in real time
| - | - |
| Complaints | - Aggressive paywall implementation during active labor creates significant user frustration and perceived predatory behavior
- Data loss and history deletion following recent updates erodes trust in the application utility
| - | - Aggressive paywall implementation blocks access to core features immediately after data entry
| - Aggressive monetization tactics lock previously free features behind a subscription paywall
| - Lack of a dedicated nutrition tracker limits the ability to monitor dietary intake during pregnancy
| - Lack of specialized tracking options for parents expecting multiple babies during their pregnancy journey
| - Inconsistent data synchronization between linked accounts causes information gaps for caregivers
| - | - |
| Requests | - Dark mode implementation requested to improve visibility during night time labor sessions
| - | - Transparent free tier access to allow evaluation before committing to a subscription
| - Restoration of free access to essential pregnancy tracking tools like the contraction counter
| - Integrated nutrition and dietary logging tools to better monitor daily intake during pregnancy
| - Cloud-based account system to allow for data recovery and reuse across multiple pregnancies
| - Expanded tracking categories for health metrics like weight and specific feeding types
| - | - |
| Strategic Intel |
| Strengths | - Minimalist one-tap interface reduces cognitive load during labor
- Apple Watch companion increases switching costs for iOS users
| - | - Medical-grade gestational calculator anchors daily habit
- PDF report generator provides tangible prenatal value
| - High-fidelity 3D visualization creates emotional lock-in
- Social invitation system drives organic acquisition
- Cross-platform availability supports 80M+ downloads
| - Medical Advisory Board-approved content establishes clinical trust
- Loyalty program creates a B2B distribution moat
- Community birth clubs drive long-term retention
| - Minimalist UI reduces cognitive load
- Ad-light experience drives high organic sentiment
- High-frequency tracking maximizes ad-impression inventory
| - AI-driven sleep predictions create a unique retention loop
- Multi-caregiver sync reduces household coordination friction
- Wear OS integration captures high-intent logging moments
| - | - |
| Weaknesses | - Aggressive mid-labor paywall triggers predatory sentiment
- Data persistence issues following updates erode user trust
| - | - Aggressive paywall post-onboarding triggers high churn
- 0.25 rating gap between iOS and Android
| - Profile-setup crashes in the latest release
- Aggressive subscription gating of core utilities
- Lack of transparency on subscription costs
| - Lack of dedicated nutrition tracker
- Limited postpartum utility vs specialized trackers
- Static content model vs AI-driven competitors
| - No cloud-based account system
- Lacks support for multiple pregnancies
- Nutritional advice flagged for inaccuracies
| - Widget-launch instability forces manual app restarts
- Cross-device sync delays create information gaps
- Paywalling historical data triggers negative sentiment
| - | - |
| Pricing | subscription | freemium | freemium | freemium | free | freemium | freemium | free | free |
| Momentum | Intense | Intense | Active | Active | Active | Maintenance | Maintenance | Intense | Intense |
| Update Cadence | 5 versions | 5 versions | 5 versions, ~9d avg | 5 versions, 1 majors/6mo, ~26d avg | 5 versions, ~8d avg | 5 versions, 3 majors/6mo, ~63d avg | 5 versions, ~16d avg | 5 versions | 5 versions |
