Color Aura: Paint by Number vs its rivals

Side-by-side comparison against Color Aura: Paint by Number's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Colorscapes®
Contender
Core Identity
DeveloperOakever GamesEasybrain LtdTap Q GamesPlayfluxPOMELO TECHMondayOFFThanagorn MarukcanonThanagorn MarukcanonGnejs Development AB2 Monkeys
CategoryGamesGamesGamesGamesGamesGamesGamesGamesGamesGames
PlatformiOS, AndroidAndroid, iOSiOSAndroid, iOSiOSAndroid, iOSiOSiOSiOSAndroid, iOS
Store Metrics
Rating4.8 / 54.7 / 54.8 / 54.8 / 54.5 / 54.6 / 51.0 / 50.0 / 54.7 / 54.6 / 5
Ratings Count172,642739,0521,455182,40718,7534,253201,350954
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateAug 15, 2023Oct 16, 2017Sep 30, 2020Mar 24, 2020Nov 23, 2021Jan 16, 2020Feb 18, 2016Dec 21, 2015Aug 29, 2020Feb 2, 2016
Last UpdatedApr 11, 2026Feb 27, 2026Jan 29, 2022Jan 8, 2026May 16, 2026Dec 21, 2020Feb 18, 2016Jan 12, 2016Aug 7, 2024Dec 23, 2022
Sentiment & Reviews
Sentimentpositivemixedmixedpositiveterriblenegative---positive
Score85/10045/10065/10075/10015/10035/100---78/100
Praises
  • High-quality artwork variety
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
  • Relaxing coloring experience provides effective anxiety relief for daily users
  • Intuitive coloring mechanics allow users to focus on individual image sections
  • Relaxing color by number mechanics provide a stress-free creative outlet for users during downtime
  • High quality visual artwork provides a relaxing experience for users who enjoy coloring
  • Simple and relaxing media browsing experience keeps users engaged with their personal photo collections
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  • Creative freedom to design custom mandala patterns provides a relaxing and meditative experience for users
Complaints
  • Ad frequency
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
  • False advertising regarding available image categories creates significant user disappointment
  • Technical instability and video loading failures disrupt the core coloring loop
  • Aggressive monetization and lack of content updates frustrate long-term subscribers
  • Frequent application crashes during startup and image loading disrupt the user experience post-update
  • Excessive ad frequency during active coloring sessions disrupts the relaxation and flow
  • Aggressive monetization tactics and subscription costs create a negative user experience
  • Navigation gestures and back button functionality exit the app instead of returning to previous folders
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  • Frequent advertisement interruptions during the coloring process disrupt the flow of relaxation and focus
Requests
  • Advanced coloring tools
  • One-time payment option to remove ads instead of recurring monthly subscription fees
  • Subscription options for unlimited hints would improve the user experience
  • Increased diversity in image categories to better represent different ethnic backgrounds
  • Implementation of a search bar to help users find specific images within the large library
  • Offline play capability requested to allow coloring without constant internet connection
  • Restore standard navigation behavior to allow back gestures to return to the previous folder view
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  • Cloud-based progress synchronization to enable seamless transitions between multiple user devices
Strategic Intel
Strengths
  • 10,000+ artist-sourced library sustains content-led retention
  • Offline-access capability reduces churn in low-connectivity segments
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
  • Intuitive coloring mechanics sustain daily session frequency
  • Gamified achievement milestones increase user session length
  • One-handed control scheme reduces friction for transit-based play
  • 3000+ template library sustains long-term daily engagement loops
  • Surreal art library differentiates from mass-market competitors
  • Offline-first architecture maintains habit loops
  • Dark mode increases nighttime session duration
  • Offline-first architecture enables performance on low-end hardware
  • On-device categorization provides a utility-focused barrier to entry
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  • 400+ asset library sustains daily habit formation
  • Offline-first architecture captures travel-segment usage
  • Sensory-focused audio integration reinforces meditative retention loops
Weaknesses
  • Ad-heavy monetization model creates friction for power users
  • Lack of social-sharing features limits organic viral growth
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
  • Video loading failures disrupt core gameplay
  • Content library lacks advertised niche categories
  • High ad frequency forces users toward premium
  • 0.04★ rating gap between iOS and Android platforms
  • Startup crash frequency post-update disrupts the daily-active habit
  • High ad-density disrupts user flow
  • Subscription costs exceed category median
  • Reports of inappropriate ad content
  • Navigation regression in the latest release causes app-exit on back-gestures
  • Limited editing tools restrict the app to basic rotation and cropping
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  • No cross-device progress sync despite user requests
  • Ad frequency disrupts the core meditative value proposition
  • Outdated color palette selection limits long-term creative expression
Pricingfreemiumfreemiumfreemiumsubscriptionfreemiumfreefreefreefreemiumfreemium
MomentumIntenseMaintenanceZombieMaintenanceSteadyMaintenance---Zombie
Update Cadence5 versions2 versions, ~7d avg5 versions5 versions, ~143d avg3 versions, 2 majors/6mo, ~36d avg5 versions, 1 majors/6mo, ~560d avg---5 versions, ~341d avg

Compare Color Aura: Paint by Number head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Color Aura: Paint by Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0