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Color Number: Color by Number vs its rivals

Side-by-side comparison against Color Number: Color by Number's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Color Number: Color by Number
This App
Color by Number：Coloring Games
Nemesis
Color Pop AI - Coloring Book
Contender
Pixel Art － Color by Number
Contender
Art Puzzle - Jigsaw Games
Peer
Paint by Number: Coloring Game
Peer
Pixel Art Maker
New Kid
Core Identity
DeveloperYOYA MOBILE TEKNOLOJI ANONIM SIRKETIWildlife StudiosMWMEasybrain LtdEasybrain LtdWildlife StudiosNekomimimi
CategoryEntertainmentEntertainmentEntertainmentGamesGamesGamesLifestyle
PlatformiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.7 / 54.7 / 54.8 / 54.7 / 54.6 / 54.8 / 54.8 / 5
Ratings Count901,623,718706,174739,052269,30096,3929,478
PriceFreeFreeFreeFreeFreeFreeFree
Release DateNov 19, 2025Dec 13, 2017Aug 3, 2020Oct 16, 2017Dec 15, 2020Oct 18, 2018Jul 20, 2014
Last UpdatedApr 1, 2026Apr 15, 2026May 6, 2026Feb 27, 2026Mar 6, 2026Apr 23, 2026Apr 22, 2026
Sentiment & Reviews
Sentiment-positivenegativemixedpositivemixed-
Score-65/10035/10045/10078/10065/100-
Praises-
  • Relaxing Gameplay
  • Creative Features
  • Satisfying coloring mechanics provide a calming experience for users seeking stress relief
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
  • Engaging Gameplay
  • Mental Stimulation
  • Relaxing coloring mechanics provide a calming daily habit for long-term users
-
Complaints-
  • Excessive Advertising
  • Technical Bugs and Stability
  • Aggressive ad frequency interrupts the coloring flow every few minutes for free users
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
  • Excessive Advertising
  • Technical/UX Issues
  • False advertising regarding offline play and ad-free experience causes user frustration
-
Requests--
  • Offline mode requested to allow coloring without constant ad interruptions
  • One-time payment option to remove ads instead of recurring monthly subscription fees
-
  • Addition of simpler coloring templates to accommodate younger children
-
Strategic Intel
Strengths
  • AI-driven custom photo conversion creates a personalized creative experience
  • Printable export functionality enables physical craft use-cases
  • Ad-free mode provides a clean interface for younger users
  • Unique Custom Image Import feature
  • Established Community Sharing social hub
  • Massive rating volume (1.9M+) driving App Store visibility
  • AI-powered custom page generation enables unique user-created content
  • 800+ drawing library provides immediate variety for new users
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
  • Massive market authority (2M+ ratings)
  • Unique Animated Art Reveal rewards
  • Clean, minimalist UI/UX design
  • 30,000+ image library creates high content-variety retention
  • Story-driven progression creates a long-term habit loop
-
Weaknesses
  • Subscription-only model creates a high barrier to entry
  • Lack of a daily-updated template library limits long-term retention
  • No cloud-save functionality reported in user feedback
  • Aggressive ad frequency causing declining sentiment
  • Technical bugs (crashes and rendering issues)
  • UI fluidity lags behind top nemesis (Easybrain)
  • Ad frequency every 60-90 seconds drives high churn
  • Subscription model perceived as restrictive for basic tool access
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
  • High ad-load frequency causing user irritation
  • UX friction in piece-placement mechanics
  • Lack of narrative or meta-progression
  • Aggressive ad-cadence drives high-frequency user churn
  • Offline-play marketing discrepancy triggers negative sentiment
-
Pricingsubscriptionfreemiumsubscriptionfreemiumfreemiumfreemiumfreemium
MomentumIntenseMaintenanceActiveMaintenance-ActiveIntense
Update Cadence5 versions5 versions, ~4d avg5 versions, 1 majors/6mo, ~7d avg2 versions, ~7d avg-5 versions, 2 majors/6mo, ~11d avg5 versions

Compare Color Number: Color by Number head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Color Number: Color by Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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