| Core Identity |
| Developer | Brother Industries, LTD. | ALI Furqan | Seiko Epson Corporation | Canon Inc. | Garmin | Immedia Semiconductor | TP-Link Systems Inc. | EuroSmartz Ltd |
| Category | Utilities | Business | Photo & Video | Photo & Video | Utilities | Utilities | Utilities | Business |
| Platform | Android, iOS | Android, iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android | Android, iOS | iOS |
| Store Metrics |
| Rating | 4.6 / 5 | 4.5 / 5 | 4.7 / 5 | 4.8 / 5 | 4.6 / 5 | 4.7 / 5 | 4.8 / 5 | 4.5 / 5 |
| Ratings Count | 62,849 | 32 | 351,620 | 575,514 | 8,092 | 454,878 | 136,320 | 305 |
| Price | Free | Free | Free | Free | Free | Free | Free | $4.99 |
| Release Date | Mar 30, 2021 | Mar 2, 2026 | Mar 31, 2020 | Jul 22, 2013 | Apr 10, 2019 | Nov 20, 2015 | May 17, 2013 | Apr 14, 2011 |
| Last Updated | Apr 28, 2026 | Apr 22, 2026 | Apr 27, 2026 | Feb 26, 2026 | Apr 22, 2026 | Mar 30, 2026 | Apr 16, 2026 | Apr 9, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | terrible | mixed | mixed | mixed | negative | excellent | positive |
| Score | 35/100 | 20/100 | 65/100 | 65/100 | 55/100 | 28/100 | 85/100 | 72/100 |
| Praises | - Core printing and scanning functionality provides utility when the connection remains stable for users
| - Straightforward setup process allows users to begin printing documents quickly without technical hurdles
| - Simplified mobile printing workflow allows users to manage documents and photos with minimal technical friction
| - Simplified mobile printing workflow allows users to print documents and photos directly from their devices
| - Customizable watch face creation tools provide high creative satisfaction for long-term device owners
| | - Simplified setup process allows users to configure range extenders and routers without technical manuals
| - Broad Printer Compatibility
- Utility and Versatility
|
| Complaints | - Persistent wireless connectivity failures prevent the app from identifying printers on the local network
| - Persistent application launch failures leave users stuck on a loading screen post-update
| - Unreliable wireless connectivity post-update prevents consistent printer discovery and job submission from mobile devices
| - Persistent connectivity failures force users to repeatedly reconfigure printer settings after the initial setup
| - Persistent Bluetooth synchronization failures prevent data transfer between the wearable and the mobile device
| - Slow Performance and Buffering
- Subscription and Paywall Frustrations
| - Connectivity failures and device disappearance issues require frequent manual intervention to restore network visibility
| - Poor User Interface/Experience
- Technical/Connectivity Issues
|
| Requests | - In-app document management tools for scanning and rearranging pages before finalizing print jobs
| - Offline or guest access mode to allow printing without mandatory account registration
| - Granular control over default print settings to prevent automatic image correction and paper type overrides
| - Advanced document scanning features to capture and save multi-page identification cards as single PDFs
| - Bookmark or favorites functionality is needed to organize preferred watch faces for later installation
| - | - Expanded device information and improved user interface clarity for monitoring network traffic
| - |
| Strategic Intel |
| Strengths | - Refresh EZ Print Subscription locks users into Brother Genuine supplies via automated replenishment
- Extended warranty rewards incentivize hardware registration and long-term app retention
| - 10,000+ printer model compatibility creates a massive hardware-managed base
- Instant Ink integration secures recurring revenue streams
| - Auto-configuration mechanism tailors interface to specific hardware capabilities
- Action Tiles increase daily interaction frequency
- Guided setup reduces support costs for non-technical users
| - Consumable monitoring drives recurring ink replenishment sales
- Guided setup lowers barrier for new hardware owners
| - Hardware-specific data fields create high switching costs
- Personalization tools drive long-term creative satisfaction
- Ecosystem integration reinforces daily device usage
| - Native Alexa ecosystem integration
- Market-leading battery life claims
- High category grossing rank (#2)
| - Visual placement assistant reduces hardware return rates
- Cloud-based remote management lowers support costs
- 24-language localization enables global B2B distribution
| - Universal compatibility with non-AirPrint printers
- Comprehensive all-in-one feature set (file management + printing)
- Established brand longevity and high rating
|
| Weaknesses | - Persistent wireless connectivity failures prevent printer discovery on local networks
- Mandatory account registration requirements alienate users seeking simple, frictionless printing access
- Post-update regressions causing print failures drive users toward third-party printing utilities
| - Mandatory account registration drives high churn
- Persistent launch-loop bugs render the app unusable
| - Unreliable wireless connectivity post-update
- Restrictive firmware updates force proprietary ink usage
- Limited document editing and scaling options
| - Persistent connectivity failures erode the daily active habit
- Lack of granular print settings triggers power-user churn
| - Bluetooth synchronization failures prevent data transfer
- Server connectivity errors block store transactions
- Infinite loading states during installation cycles
| - Significant video loading latency (buffering)
- Aggressive monetization of previously free features
- Text-only notifications lack visual context
| - Mandatory account registration creates onboarding friction
- Intermittent device discovery failures erode daily habit
- Parental control navigation loops block subscription conversion
| - Outdated and clunky user interface
- Steep learning curve for non-technical users
- Connectivity friction with specific newer printer brands (e.g., Canon)
|
| Pricing | freemium | free | free | free | free | subscription | freemium | paid |
| Momentum | Maintenance | Active | Maintenance | Maintenance | Maintenance | Maintenance | Active | - |
| Update Cadence | 5 versions, 2 majors/6mo, ~12d avg | 5 versions, 1 majors/6mo, ~6d avg | 4 versions, ~22d avg | 5 versions, 2 majors/6mo, ~60d avg | 5 versions, ~14d avg | 4 versions, ~7d avg | 5 versions, ~7d avg | - |
