| Core Identity |
| Developer | FitNow | MyFitnessPal, Inc. | Wombat Apps LLC | Noom, Inc. | WW International, Inc. | Viral Development LLC |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS, Android | iOS, Android | iOS | iOS | iOS | iOS |
| Store Metrics |
| Rating | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 750,859 | 2,316,370 | 725,975 | 863,351 | 2,341,266 | 306,620 |
| Price | Free | Free | Free | Free | Free | Free |
| Release Date | Nov 21, 2008 | Dec 8, 2009 | Dec 30, 2010 | May 9, 2013 | Sep 19, 2009 | Apr 8, 2024 |
| Last Updated | Apr 29, 2026 | Apr 14, 2026 | Apr 8, 2026 | Apr 22, 2026 | Apr 8, 2026 | Apr 16, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | mixed | negative | excellent | terrible |
| Score | 35/100 | 45/100 | 55/100 | 35/100 | 82/100 | 12/100 |
| Praises | - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Weight Loss Effectiveness
- Extensive Food Database
| - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Ease of Tracking
- Program Effectiveness
| |
| Complaints | - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Aggressive Monetization
- Syncing and Data Integration Issues
| - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - UI Update Friction
- Data & Syncing Issues
| - Billing and Subscription Issues
- Performance and Stability
- Security Breach
|
| Requests | - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - | - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - | - |
| Strategic Intel |
| Strengths | - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Massive food database (20.5M+ entries)
- Deep integration with 40+ third-party apps and devices
- Dominant market position (#1 Grossing in category)
| - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - Proprietary Points® system creates a unique, non-replicable tracking experience
- Massive trust moat with 2.3M+ ratings and 'Doctor-Recommended' status
- First-mover in clinical GLP-1 integration for behavioral apps
| - Massive user base (300k+ ratings) providing significant social proof.
- Strong commercial performance (#8 Grossing in Health & Fitness).
- Clear, minimalist 'time-efficiency' market positioning.
|
| Weaknesses | - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Paywalled barcode scanner causing significant user backlash
- Unreliable syncing with wearables (Garmin, steps)
- Technical instability (frequent logouts, UI bugs)
| - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - UI friction in recent updates requiring more 'keystrokes' for core tasks
- Barcode database inaccuracies causing user distrust
- High-friction cancellation process leading to 'scam' complaints
| - Critical billing infrastructure failures leading to fraud reports.
- Severe performance lag and UI jank in current build.
- Security vulnerabilities in community/group features.
|
| Pricing | freemium | freemium | freemium | subscription | subscription | subscription |
| Momentum | Active | Maintenance | Maintenance | Active | Active | Maintenance |
| Update Cadence | 5 versions, 1 majors/6mo, ~5d avg | 4 versions, ~12d avg | 2 versions, ~44d avg | 5 versions, ~12d avg | 2 versions, 1 majors/6mo, ~26d avg | 3 versions, ~19d avg |
