| Core Identity |
| Developer | MWM | Wildlife Studios | Easybrain Ltd | Oakever Games | Oakever Games | Sumoing Ltd | ibis inc. | Easybrain Ltd | Pixite Inc. | SKETCHES SRL |
| Category | Entertainment | Entertainment | Games | Games | Games | Entertainment | Graphics & Design | Games | Lifestyle | Graphics & Design |
| Platform | iOS, Android | iOS, Android | Android, iOS | iOS, Android | iOS | iOS, Android | Android, iOS | iOS, Android | iOS | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.5 / 5 | 4.7 / 5 | 4.6 / 5 | 4.6 / 5 | 4.6 / 5 |
| Ratings Count | 706,174 | 1,623,718 | 739,052 | 378,854 | 400,665 | 106,466 | 279,596 | 269,300 | 207,826 | 51,611 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 3, 2020 | Dec 13, 2017 | Oct 16, 2017 | Mar 26, 2021 | Aug 31, 2018 | Aug 24, 2015 | Aug 1, 2011 | Dec 15, 2020 | Dec 17, 2015 | Jun 1, 2013 |
| Last Updated | May 6, 2026 | Apr 15, 2026 | Feb 27, 2026 | May 12, 2026 | Apr 15, 2026 | Dec 22, 2025 | Apr 12, 2026 | Mar 6, 2026 | Apr 6, 2026 | Apr 10, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | positive | mixed | positive | excellent | - | positive | positive | - | negative |
| Score | 35/100 | 65/100 | 45/100 | 75/100 | 85/100 | - | 85/100 | 78/100 | - | 25/100 |
| Praises | - Satisfying coloring mechanics provide a calming experience for users seeking stress relief
| - Relaxing Gameplay
- Creative Features
| - Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
| - Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
| - Relaxing paint by number mechanics provide a therapeutic escape for users during daily downtime
| - | - Beginner-friendly drawing tools and intuitive interface design facilitate rapid skill development for new artists
| - Engaging Gameplay
- Mental Stimulation
| - | - Ease of Use
- App Aesthetics
|
| Complaints | - Aggressive ad frequency interrupts the coloring flow every few minutes for free users
| - Excessive Advertising
- Technical Bugs and Stability
| - Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
| - Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
| - Excessive ad frequency during navigation and between images disrupts the flow of the coloring experience
| - | - Lack of cloud-based account synchronization prevents progress recovery after app reinstallation or device changes
| - Excessive Advertising
- Technical/UX Issues
| - | - Data Loss and Stability
- Aggressive Monetization
|
| Requests | - Offline mode requested to allow coloring without constant ad interruptions
| - | - One-time payment option to remove ads instead of recurring monthly subscription fees
| - Search functionality for specific themes or categories to improve navigation through the image library
| - Search bar functionality would allow users to quickly locate specific image categories or themes they enjoy
| - | - Cloud-based account system to enable cross-device progress synchronization and data recovery
| - | - | - |
| Strategic Intel |
| Strengths | - AI-powered custom page generation enables unique user-created content
- 800+ drawing library provides immediate variety for new users
| - Unique Custom Image Import feature
- Established Community Sharing social hub
- Massive rating volume (1.9M+) driving App Store visibility
| - 40,000+ image library functions as a content-based distribution barrier
- Gaming-expert design framework provides a superior meditative UX
- Meta-game rewards drive session frequency
| - Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
- Offline-play capability maintains DAU in low-connectivity segments
- High-quality art library drives recurring user engagement
| - 30,000-piece content library functions as a B2B distribution barrier
- Touch-to-fill interface maximizes top-of-funnel acquisition
- Established 200M-user base provides high-volume organic discovery
| - | - Social-sharing recording feature drives organic acquisition velocity
- 47,000-brush library creates a high-value asset barrier
- Freemium model sustains high install volume across 500M+ downloads
| - Massive market authority (2M+ ratings)
- Unique Animated Art Reveal rewards
- Clean, minimalist UI/UX design
| - | - Realistic brush physics engine
- Distraction-free Zen UI
- Cross-platform support (iOS/Android/Chromebook)
|
| Weaknesses | - Ad frequency every 60-90 seconds drives high churn
- Subscription model perceived as restrictive for basic tool access
| - Aggressive ad frequency causing declining sentiment
- Technical bugs (crashes and rendering issues)
- UI fluidity lags behind top nemesis (Easybrain)
| - Ad frequency disrupts the core relaxing experience
- High monthly subscription cost prevents casual conversion
- Touch interaction regressions increase physical fatigue
| - Subscription restoration failures block premium access post-update
- Aggressive ad frequency disrupts the meditative user experience
- Lack of cross-device progress sync forces churn on secondary hardware
| - Premium tier at $4.99/week above category median
- Removal of legacy hint rewards triggers negative sentiment
- Increased ad frequency disrupts the core relaxation loop
| - | - Lack of account-based cloud sync causes permanent data loss
- System-level gesture interference disrupts brush strokes on Android
- Aggressive premium-gating of custom brush exports limits power users
| - High ad-load frequency causing user irritation
- UX friction in piece-placement mechanics
- Lack of narrative or meta-progression
| - | - Critical data loss bugs
- Aggressive subscription transition
- Lower performance/rating on Android
|
| Pricing | subscription | freemium | freemium | freemium | subscription | freemium | freemium | freemium | freemium | freemium |
| Momentum | Active | Maintenance | Maintenance | Steady | Maintenance | Steady | Active | - | Intense | - |
| Update Cadence | 5 versions, 1 majors/6mo, ~7d avg | 5 versions, ~4d avg | 2 versions, ~7d avg | 5 versions, 4 majors/6mo, ~12d avg | 5 versions, ~23d avg | 5 versions | 5 versions, 1 majors/6mo, ~31d avg | - | 5 versions | - |
