| Core Identity |
| Developer | Joicom corporation | Noom, Inc. | Lifesum AB | MyNetDiary Inc. | FitNow | Welltory inc | Shenzhen DO Intelligent Technology Co., Ltd. | Enerjoy Pte. Ltd. |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | Android, iOS | iOS | iOS | iOS, Android | Android, iOS | iOS | Android, iOS | iOS |
| Store Metrics |
| Rating | 4.7 / 5 | 4.7 / 5 | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.6 / 5 | 4.8 / 5 |
| Ratings Count | 7,107 | 863,351 | 149,155 | 146,559 | 750,859 | 127,691 | 30,833 | 211,398 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Dec 20, 2020 | May 9, 2013 | Feb 5, 2019 | Feb 3, 2019 | Nov 21, 2008 | May 3, 2016 | Sep 8, 2020 | Aug 29, 2021 |
| Last Updated | Apr 10, 2026 | Apr 22, 2026 | May 5, 2026 | Apr 15, 2026 | Apr 29, 2026 | Apr 29, 2026 | Mar 31, 2026 | Apr 10, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | negative | negative | - | mixed | mixed | - | mixed |
| Score | 35/100 | 35/100 | 25/100 | - | 35/100 | 45/100 | - | 45/100 |
| Praises | - Accurate weight tracking and trend visualization help users maintain accountability during fitness journeys
- Cost-effective hardware provides a reliable alternative to more expensive health tracking brands
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Long-term users value the core calorie and macro tracking utility provided by the application
- Barcode scanning functionality remains a reliable tool for quick food entry in the free version
| - | - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Detailed health insights and data tracking provide actionable feedback for managing chronic stress and illness
| - | - Personalized fitness plans provide clear guidance for users lacking gym experience or confidence
- Diverse exercise library supports rehabilitation and specific physical needs like bed or chair workouts
|
| Complaints | - Recent design changes hide essential measurement features behind multiple navigation layers and clicks
- Technical instability including sync failures and account login loops disrupts the daily measurement habit
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - Forced AI integration post-update creates significant usability friction and inaccurate nutritional data logging
- Persistent technical instability including frequent crashes and forced logouts degrades the daily tracking habit
| - | - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Aggressive and persistent upselling of lifetime memberships creates a frustrating experience for existing premium subscribers
| - | - Aggressive paywall implementation post-update restricts access to previously free workout content
- Poor AI instructor quality and technical glitches during guided exercise sessions
|
| Requests | - Direct access to measurement tools on the main landing page to reduce navigation friction
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - Users request the ability to set custom water vessel sizes for more accurate hydration tracking
| - | - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - Implementation of a monthly subscription tier to accommodate users with limited or fixed financial budgets
| - | - Granular control over workout adjustments to accommodate specific physical injuries or limitations
|
| Strategic Intel |
| Strengths | - Multi-profile management anchors household-level reliance
- 8-electrode hardware integration provides a high-margin B2B distribution moat
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - AI-first logging interface reduces manual entry friction
- Life Score provides a unique, personalized health feedback loop
| - | - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Proprietary HRV analysis algorithms create a high switching cost via historical health data accumulation
- 1,000+ device integration library functions as a central data hub for fragmented health ecosystems
| - | - Wall Pilates niche functions as a specialized entry point
- Gamified workout sessions increase session frequency
- Apple Health integration creates data-driven switching costs
|
| Weaknesses | - Navigation depth in the latest update increases churn risk
- Technical instability in login flows disrupts daily data-logging habits
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - Persistent authentication bugs and app crashes
- Forced AI features lack an opt-out mechanism
- Aggressive subscription pop-ups degrade user experience
| - | - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Annual-only subscription tier creates a high barrier to entry for price-sensitive users
- Aggressive upselling prompts to existing subscribers drive negative sentiment and churn risk
| - | - $69.99/year subscription tier exceeds category median
- 0.7-star Android-iOS rating gap indicates technical debt
- High-friction paywall triggers churn
|
| Pricing | free | subscription | subscription | freemium | freemium | subscription | free | subscription |
| Momentum | Intense | Active | Maintenance | Intense | Active | Active | Intense | Steady |
| Update Cadence | 5 versions | 5 versions, ~12d avg | 3 versions, ~31d avg | 5 versions | 5 versions, 1 majors/6mo, ~5d avg | 5 versions, 4 majors/6mo, ~9d avg | 5 versions | 5 versions, 2 majors/6mo, ~22d avg |
