Todoist: To Do List & Calendar vs its rivals

Side-by-side comparison against Todoist: To Do List & Calendar's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperDoist Inc.Microsoft CorporationNotion Labs, IncorporatedCultured Code GmbH & Co. KGAny.DOCoziGoogleGoogleunorderly GmbH
CategoryProductivityProductivityProductivityProductivityProductivityProductivityProductivityProductivityProductivity
PlatformAndroid, iOSAndroid, iOSAndroid, iOSiOSiOSiOS, AndroidAndroid, iOSiOS, AndroidiOS
Store Metrics
Rating4.8 / 54.7 / 54.8 / 54.9 / 54.6 / 54.8 / 54.5 / 54.6 / 54.8 / 5
Ratings Count125,418260,53682,80411,66150,046388,236129,71528,828157,510
PriceFreeFreeFree$19.99FreeFreeFreeFreeFree
Release DateNov 18, 2012Apr 19, 2017Sep 14, 2017May 18, 2017Jun 4, 2012Dec 21, 2010Mar 10, 2015Sep 24, 2015Apr 9, 2020
Last UpdatedMay 4, 2026Mar 9, 2026May 5, 2026Mar 25, 2026Mar 31, 2026Apr 20, 2026May 4, 2026May 4, 2026Mar 15, 2026
Sentiment & Reviews
Sentimentmixedmixednegative-negativemixedmixedmixed-
Score55/10045/10035/100-35/10055/10045/10055/100-
Praises
  • The Ramble feature provides a valuable stream of consciousness tool for capturing random thoughts
  • Cross-platform synchronization between mobile and desktop environments provides a reliable task management experience
  • Relational database structure provides powerful organization for personal and professional knowledge management
-
  • Ease of Use and Simplicity
  • Task Organization
  • Shared family calendar and grocery lists provide essential coordination for busy households
  • Reliable scheduling and task management features keep daily routines organized for long-term users
  • Cross-device synchronization allows users to maintain a consistent note-taking habit across multiple hardware platforms
  • Simple and clean interface design facilitates quick capture of daily thoughts and important life events
-
Complaints
  • Post-update regressions including missing widget buttons and UI navigation issues frustrate long-term users
  • Home screen widget instability and flickering post-update renders the primary task view unusable
  • Frequent app crashes and UI freezing during text editing sessions on mobile devices
-
  • Aggressive Monetization and Billing Issues
  • Data Loss and Account Forced Login
  • Severe performance lag and freezing during list entry following the latest update
  • Post-update UI regressions and missing features frustrate users who rely on specific widget customizations
  • Systematic application crashes and performance instability following the latest update disrupt the core note-taking workflow
  • Forced integration with external task management applications creates unnecessary friction and bloat for existing users
-
Requests
  • Dynamic task scheduling that adjusts due dates based on actual completion times
  • Enhanced calendar integration allowing users to drag tasks directly into time-blocked slots
  • Toggle switch to disable or hide AI features from the primary interface
--
  • Search functionality within the lists menu to quickly locate specific items
  • Dynamic app icon that updates to show the current date of the month
  • Granular text formatting options including bold, italics, and font customization are requested for better organization
  • In-note search functionality is required to locate specific keywords within long documents without manual scrolling
-
Strategic Intel
Strengths
  • Natural language processing reduces capture friction
  • Cross-platform sync maintains high retention
  • SOC2 compliance enables enterprise sales
  • Deep integration with Microsoft 365 suite drives enterprise switching costs
  • Cross-platform sync maintains consistent user state across devices
  • Relational database engine enables complex knowledge management systems
  • Template library lowers barrier to entry for new users
-
  • Strong brand recognition with 50M+ users
  • Unified UI for tasks and calendar
  • Advanced location-based triggers
  • Brand positioning entrenched in 'Mom's Choice' demographic
  • Shared-state architecture creates high user switching costs
  • Cross-platform accessibility via web and mobile
  • Native Android integration replaces default assistant triggers
  • Workspace ecosystem network effects drive high switching costs
  • Gmail event extraction automates scheduling friction
  • System-level Google Workspace integration increases switching costs
  • Cross-device sync reliability sustains daily habit
  • Voice-to-text transcription reduces mobile capture friction
-
Weaknesses
  • Premium tier at $8/month exceeds category median
  • UI regressions in the latest update
  • No cloud-save functionality
  • Widget instability post-update disrupts daily habit loops
  • Keyboard overlay issues degrade note-taking accessibility
  • Mobile app crashes during long editing sessions
  • Forced AI elements disrupt core UI
-
  • Frequent technical crashes after updates
  • Aggressive paywall and billing transparency issues
  • Forced login leading to user data loss
  • Severe input lag and freezing post-update
  • Data synchronization failures causing list duplication
  • Android-iOS feature parity gap
  • Premium tier exceeds category median
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • Static app icon fails to display current date
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • Lack of in-note search forces manual scrolling
  • No native biometric security for sensitive notes
-
Pricingfreemiumfreefreemiumpaidsubscriptionfreemiumfreemiumfreesubscription
MomentumActiveMaintenanceActiveIntense-ActiveIntenseIntenseIntense
Update Cadence5 versions, ~11d avg5 versions, ~43d avg5 versions, ~5d avg5 versions-5 versions, ~5d avg5 versions, ~10d avg5 versions, ~10d avg5 versions

Compare Todoist: To Do List & Calendar head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Todoist: To Do List & Calendar, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0