| Core Identity |
| Developer | Wombat Apps LLC | FitNow | MyNetDiary Inc. | Noom, Inc. | MyFitnessPal, Inc. | Finch Care Public Benefit Corporation | WW International, Inc. | Enerjoy Pte. Ltd. | Viral Development LLC |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS | Android, iOS | iOS, Android | iOS | iOS, Android | iOS, Android | iOS | iOS | iOS |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.7 / 5 | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 725,975 | 750,859 | 146,559 | 863,351 | 2,316,370 | 681,086 | 2,341,266 | 211,398 | 306,620 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Dec 30, 2010 | Nov 21, 2008 | Feb 3, 2019 | May 9, 2013 | Dec 8, 2009 | May 12, 2021 | Sep 19, 2009 | Aug 29, 2021 | Apr 8, 2024 |
| Last Updated | Apr 8, 2026 | Apr 29, 2026 | Apr 15, 2026 | Apr 22, 2026 | Apr 14, 2026 | Apr 16, 2026 | Apr 8, 2026 | Apr 10, 2026 | Apr 16, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | - | negative | mixed | positive | excellent | mixed | terrible |
| Score | 55/100 | 35/100 | - | 35/100 | 45/100 | 78/100 | 82/100 | 45/100 | 12/100 |
| Praises | - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - | - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Weight Loss Effectiveness
- Extensive Food Database
| - Mental Health & Habit Support
- App Design & Gamification
| - Ease of Tracking
- Program Effectiveness
| - Personalized fitness plans provide clear guidance for users lacking gym experience or confidence
- Diverse exercise library supports rehabilitation and specific physical needs like bed or chair workouts
| |
| Complaints | - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - | - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - Aggressive Monetization
- Syncing and Data Integration Issues
| - Technical Stability & Data Loss
- Subscription & Billing Issues
| - UI Update Friction
- Data & Syncing Issues
| - Aggressive paywall implementation post-update restricts access to previously free workout content
- Poor AI instructor quality and technical glitches during guided exercise sessions
| - Billing and Subscription Issues
- Performance and Stability
- Security Breach
|
| Requests | - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - | - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - | - | - | - Granular control over workout adjustments to accommodate specific physical injuries or limitations
| - |
| Strategic Intel |
| Strengths | - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - | - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - Massive food database (20.5M+ entries)
- Deep integration with 40+ third-party apps and devices
- Dominant market position (#1 Grossing in category)
| - High emotional engagement via pet companion
- Massive social proof (1.2M+ ratings)
- Strong free-tier value with no ads
| - Proprietary Points® system creates a unique, non-replicable tracking experience
- Massive trust moat with 2.3M+ ratings and 'Doctor-Recommended' status
- First-mover in clinical GLP-1 integration for behavioral apps
| - Wall Pilates niche functions as a specialized entry point
- Gamified workout sessions increase session frequency
- Apple Health integration creates data-driven switching costs
| - Massive user base (300k+ ratings) providing significant social proof.
- Strong commercial performance (#8 Grossing in Health & Fitness).
- Clear, minimalist 'time-efficiency' market positioning.
|
| Weaknesses | - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - | - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - Paywalled barcode scanner causing significant user backlash
- Unreliable syncing with wearables (Garmin, steps)
- Technical instability (frequent logouts, UI bugs)
| - Critical data loss bugs
- Billing transparency issues
- Lack of in-app social features
| - UI friction in recent updates requiring more 'keystrokes' for core tasks
- Barcode database inaccuracies causing user distrust
- High-friction cancellation process leading to 'scam' complaints
| - $69.99/year subscription tier exceeds category median
- 0.7-star Android-iOS rating gap indicates technical debt
- High-friction paywall triggers churn
| - Critical billing infrastructure failures leading to fraud reports.
- Severe performance lag and UI jank in current build.
- Security vulnerabilities in community/group features.
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| Pricing | freemium | freemium | freemium | subscription | freemium | freemium | subscription | subscription | subscription |
| Momentum | Maintenance | Active | Intense | Active | Maintenance | - | Active | Steady | Maintenance |
| Update Cadence | 2 versions, ~44d avg | 5 versions, 1 majors/6mo, ~5d avg | 5 versions | 5 versions, ~12d avg | 4 versions, ~12d avg | - | 2 versions, 1 majors/6mo, ~26d avg | 5 versions, 2 majors/6mo, ~22d avg | 3 versions, ~19d avg |
