Report updated May 19, 2026
Guilty!
For casual mobile gamers interested in puzzle-based decision making and simulation mechanics.
Guilty! is an established games app that is available. With a 4.3/5 rating from 40.7K reviews, it shows polarized user reception. Users particularly appreciate core simulation gameplay loop provides an addictive experience for players interested in legal roles, though excessive ad frequency disrupts the core gameplay loop and creates a negative user experience remains a common concern.
What is Guilty!?
Guilty! is a casual courtroom simulation game where players act as judges to determine the guilt or innocence of characters.
Users hire the app for quick, low-stakes moral decision-making sessions, but the repetitive content loop currently limits long-term engagement.
Current Momentum
v67 · today
MaintenanceNo new feature build or event in recent patches. The app ships bug fixes only at a ~6-week cadence.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Removes ads, provides daily currency (1000 coins, 50 gems), and increases worker speed
Core gameplay loop requiring players to evaluate evidence and select guilty or innocent verdicts
Automated daily distribution of in-game coins and gems for VIP subscribers
Data-driven game design and A/B testing framework for iterative feature optimization
How much does it cost?
- Free with ad-supported gameplay
- VIP subscription at $5.99/week, $19.99/month, or $99.99/year
Subscription model anchored at $5.99/week, utilizing recurring revenue to gate ad-free play and speed multipliers.
Who Built It?
HOMA GAMES
Empowering mobile game creators with data-driven publishing tools to build, scale, and monetize global hits.
Portfolio
13
Apps
What other apps does HOMA GAMES make?
Rolling in Holes
Agent Hunt - Hitman Assassin
Conveyor Rush: Idle Food Games
Bullet Heroes TD
Kingland - Castle Adventure
All in Hole: Black Hole Games
Explore the full HOMA GAMES report
Portfolio breakdown, audience, momentum, and every app published by HOMA GAMES.
What do users think recently?
High confidence · 100 reviews analyzed · Based on 100 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate core simulation gameplay loop provides an addictive experience for players interested in legal roles and minimalist visual style and accessible mechanics allow for quick play sessions on the go, but report excessive ad frequency disrupts the core gameplay loop and creates a negative user experience and repetitive content and lack of progression depth lead to boredom after short play sessions.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Guilty!?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
1 active ranking tracked — 30-day window
Which niche is Guilty! in?
to judge cases and determine guilt
Explore the full Courtroom Simulation Simulations niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app occupies the exact same 'judge/moral choice' niche as the target, serving as the primary direct competitor for the same user intent.
Differentiators
- Features a binary 'Angel or Devil' moral choice mechanic that drives distinct narrative outcomes for every case
- Utilizes a stylized, character-driven visual aesthetic that emphasizes humor over the target's more generic judicial presentation
- Monetization relies heavily on rewarded video ads for character customization rather than the target's aggressive subscription-first model
Head to head
The target app must pivot from a generic judicial simulator to a narrative-driven experience to compete with the emotional engagement of this rival.
Contenders(2)
Dominates the riddle genre with a massive user base and high-velocity engagement loops that compete for the same casual gaming time.
Differentiators
- Uses unconventional, 'trick' interaction mechanics that force users to manipulate the device hardware to solve puzzles
- Employs a highly effective 'hint' monetization system that converts casual players better than a flat subscription model
A massive competitor in the puzzle/riddle space that captures the same casual audience looking for quick, logic-based challenges.
Differentiators
- Integrates complex logic puzzles that require lateral thinking beyond the target's simple guilty/innocent binary choices
- Maintains a massive library of content that dwarfs the target's current case-based progression system
Same space(2)
Adjacent casual genre that utilizes a 'creative choice' loop similar to the target's 'judgment' loop.
Differentiators
- Leverages a sophisticated social voting system where user choices are ranked against a community of players
- Deep integration of real-world furniture brands creates a unique monetization bridge between gaming and e-commerce
Shares the casual puzzle category but focuses on linguistic challenges rather than moral judgment scenarios.
Differentiators
- Immersive thematic worlds provide a long-term progression meta-game that the target app currently lacks
- High-quality production values and polished UI create a premium feel that justifies its long-term retention
New entrants(1)
A rapidly growing idle game that demonstrates high-velocity feature shipping and aggressive market penetration in the casual space.
Differentiators
- Implements a satisfying 'idle-to-manager' loop that keeps players engaged through incremental growth rather than static levels
- Optimized for short, high-frequency play sessions that directly compete with the target's session length
Compare Guilty! against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Guilty!
Strengths to defend, gaps to attack
Core Strengths
- Homa Lab framework enables rapid A/B testing
- Simple swipe-based interaction lowers the barrier to entry
Critical Frictions
- Excessive ad frequency drives negative sentiment
- High subscription price ($5.99/week) exceeds casual-game median
- Technical launch failures persist on Android
Growth Levers
- Expand content variety with complex legal challenges
- Introduce social voting mechanics to increase retention
Market Threats
- Narrative-driven rivals like Judgment Day erode the user base
- High-velocity idle games capture short-session attention
What are the next best moves?
Ship content variety updates because repetitive scenarios are a top complaint → increase session depth
Repetitive content is a top-three complaint theme in sentiment analysis.
Trade-off: Pause the Homa Lab A/B testing sprint — content volume is the primary churn driver.
Audit ad-frequency logic because excessive ads are the #1 churn driver → stabilize retention
Ad frequency is the most cited negative sentiment theme.
Trade-off: Delay the VIP gear expansion — ad-fatigue reduction is critical for base retention.
Fix Android launch failures because technical instability prevents access → recover lost DAU
Launch failures are a critical blocker for Android users.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on aggressive ad-monetization is not a failure of design, but a deliberate extraction strategy that prioritizes short-term revenue over the long-term retention metrics that narrative-driven rivals target.
Feature Gaps vs Competitors
- Narrative-driven moral outcomes (available in Judgment Day: Angel of God but missing here)
- Complex investigation mechanics (available in Braindom but missing here)
Key Takeaways
Guilty! maintains a strong core loop but risks long-term viability due to ad-monetization fatigue and repetitive content, so the PM must prioritize content variety and technical stability to prevent churn to narrative-driven rivals.
Where Is It Heading?
Declining
The casual simulation market is consolidating around narrative-driven experiences that offer higher emotional engagement than static verdict loops. Guilty! remains exposed to churn because its maintenance-mode content cadence cannot compete with the high-velocity updates of newer entrants.
Technical launch failures on Android prevent access, which directly compounds the rating drag and limits new user conversion.
Repetitive content cycles lead to boredom after short sessions, which accelerates churn pressure as players exhaust the static case list.