Guilty! vs its rivals

Side-by-side comparison against Guilty!'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Guilty!
This App
Core Identity
DeveloperHOMA GAMESBolga GamesEYEWIND LIMITEDLahana GamesCrowdstar LLCFanateeSupercent, Inc.
CategoryGamesGamesGamesGamesGamesGamesGames
PlatformiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.7 / 54.6 / 54.6 / 54.6 / 54.6 / 54.7 / 54.7 / 5
Ratings Count21,085136,220245,227160,824513,826283,379131,583
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJul 28, 2020Apr 21, 2021Oct 6, 2019May 19, 2020Nov 15, 2016Mar 8, 2017Feb 9, 2023
Last UpdatedJun 15, 2022May 14, 2026Dec 28, 2025Mar 30, 2026Apr 7, 2026May 5, 2026Dec 18, 2025
Sentiment & Reviews
Sentimentmixednegativepositiveterriblemixedmixednegative
Score45/10025/10075/10018/10045/10035/10035/100
Praises
  • Core simulation gameplay loop provides an addictive experience for players interested in legal roles
  • Minimalist visual style and accessible mechanics allow for quick play sessions on the go
  • Core moral judgment gameplay loop provides an engaging and thought-provoking experience for players
  • Logical puzzle mechanics provide a sharp mental workout for casual players during downtime
  • Offline accessibility allows for uninterrupted play without requiring an active internet connection
  • Mental Stimulation
  • Creative design mechanics provide a relaxing and mentally stimulating outlet for long-term players
  • Educational crossword mechanics provide a relaxing and mentally stimulating daily habit for long-term players
  • Engaging Gameplay
Complaints
  • Excessive ad frequency disrupts the core gameplay loop and creates a negative user experience
  • Repetitive content and lack of progression depth lead to boredom after short play sessions
  • Technical instability and launch failures prevent access to the game on various devices
  • Excessive frequency of full-screen advertisements interrupts gameplay flow and renders the experience unplayable
  • Forced online connectivity requirements prevent offline play and trigger constant ad delivery
  • Aggressive monetization tactics pressure players into purchasing ad-removal options immediately upon launch
  • Excessive advertisement frequency disrupts the flow of gameplay after every single level
  • Inappropriate hint content in specific levels raises concerns regarding child safety
  • Excessive Ad Frequency
  • Misleading Advertising
  • Predatory Monetization
  • Aggressive monetization and rising costs for essential items frustrate long-term dedicated players
  • Aggressive ad frequency and intrusive ad behavior disrupt the core gameplay loop post-update
  • Excessive Advertising
  • Game-Breaking Bugs
Requests
  • Expanded content variety including new scenarios and complex legal challenges to increase replayability
-
  • Reduced advertisement frequency or an option to play without constant interruptions
-
  • Increased currency rewards for high-scoring designs to reduce reliance on real-money purchases
  • Permanent ad-free purchase option requested to replace the current high-cost monthly subscription model
-
Strategic Intel
Strengths
  • Homa Lab framework enables rapid A/B testing
  • Simple swipe-based interaction lowers the barrier to entry
  • High-frequency judgment loop sustains session variety
  • Afterlife-simulator theme provides clear, humorous differentiation
  • Unlockable skin progression creates a consistent currency sink
  • High-frequency puzzle completion drives session length
  • Offline-first architecture ensures utility in low-connectivity environments
  • Broad content variety (trivia, word games, and logic puzzles)
  • Massive user base with over 2.1M ratings on Android
  • Strong positioning for '7-second riddles' and mystery scenarios
  • Real-world brand partnerships create a distinct aesthetic moat
  • 3D simulation loop drives high session frequency
  • Editors' Choice badge sustains organic install velocity
  • Narrative-driven world progression sustains long-term retention
  • 11-language library functions as a B2B distribution barrier
  • Trivia-based crossword mechanics provide a high-frequency daily habit
  • Addictive core Idle Arcade loop
  • Thematic depth with drive-thru and multi-food menus
  • Massive existing user base (750k+ ratings)
Weaknesses
  • Excessive ad frequency drives negative sentiment
  • High subscription price ($5.99/week) exceeds casual-game median
  • Technical launch failures persist on Android
  • Excessive ad frequency causes immediate churn
  • Forced online connectivity prevents offline play
  • Aggressive monetization prompts create negative first impressions
  • Aggressive ad-to-gameplay ratio triggers high churn
  • Technical instability during touch-based interactions hinders progression
  • Extreme ad frequency (ad after every level)
  • Uncompetitive $7/week subscription pricing
  • Misalignment between UA creatives and actual gameplay
  • Aggressive monetization alienates long-term users
  • 0.25★ Android-iOS rating gap signals technical instability
  • No cloud-save despite frequent user requests
  • Aggressive ad frequency disrupts the core gameplay loop
  • Technical instability post-update causes loading failures
  • No permanent ad-free purchase option for loyal users
  • Aggressive ad-load causing 'Upset' sentiment
  • Progression-blocking bugs (out-of-bounds upgrades)
  • Lack of cross-save functionality
Pricingsubscriptionfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceMaintenanceMaintenanceMaintenanceSteadyActiveMaintenance
Update Cadence3 versions, ~717d avg5 versions, ~16d avg5 versions, ~83d avg5 versions, ~19d avg5 versions, 5 majors/6mo, ~15d avg5 versions, 5 majors/6mo, ~16d avg5 versions, ~31d avg

Compare Guilty! head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Guilty!, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0