| Core Identity |
| Developer | ZmnSoft ltd | MyNetDiary Inc. | Wombat Apps LLC | Noom, Inc. | FitNow | MyFitnessPal, Inc. | WW International, Inc. | Enerjoy Pte. Ltd. | Finch Care Public Benefit Corporation |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS | iOS, Android | iOS | iOS | Android, iOS | iOS, Android | iOS | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 0.0 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 |
| Ratings Count | 0 | 146,559 | 725,975 | 863,351 | 750,859 | 2,316,370 | 2,341,266 | 238,475 | 681,086 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Dec 9, 2025 | Feb 3, 2019 | Dec 30, 2010 | May 9, 2013 | Nov 21, 2008 | Dec 8, 2009 | Sep 19, 2009 | Jan 7, 2022 | May 12, 2021 |
| Last Updated | Dec 10, 2025 | Apr 15, 2026 | Apr 8, 2026 | Apr 22, 2026 | Apr 29, 2026 | Apr 14, 2026 | Apr 8, 2026 | Feb 9, 2026 | Apr 16, 2026 |
| Sentiment & Reviews |
| Sentiment | - | - | mixed | negative | mixed | mixed | excellent | mixed | positive |
| Score | - | - | 55/100 | 35/100 | 35/100 | 45/100 | 82/100 | 45/100 | 78/100 |
| Praises | - | - | - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Weight Loss Effectiveness
- Extensive Food Database
| - Ease of Tracking
- Program Effectiveness
| - Structured daily routines and habit tracking tools help users maintain personal organization and focus
| - Mental Health & Habit Support
- App Design & Gamification
|
| Complaints | - | - | - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Aggressive Monetization
- Syncing and Data Integration Issues
| - UI Update Friction
- Data & Syncing Issues
| - Aggressive paywall tactics and misleading trial offers create significant friction during the onboarding process
| - Technical Stability & Data Loss
- Subscription & Billing Issues
|
| Requests | - | - | - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - | - | - Expanded free tier functionality to allow for more tasks and routine customization without subscription
| - |
| Strategic Intel |
| Strengths | - Simplified, non-medical language lowers entry barriers for users intimidated by clinical nutrition tools.
- Condition-specific categorization provides immediate, actionable guidance for users with specific health requirements.
| - | - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Massive food database (20.5M+ entries)
- Deep integration with 40+ third-party apps and devices
- Dominant market position (#1 Grossing in category)
| - Proprietary Points® system creates a unique, non-replicable tracking experience
- Massive trust moat with 2.3M+ ratings and 'Doctor-Recommended' status
- First-mover in clinical GLP-1 integration for behavioral apps
| - MBTI-based personalization reduces early-stage churn by tailoring routines to user personality types
- Aesthetic interface design drives positive first impressions for new users
| - High emotional engagement via pet companion
- Massive social proof (1.2M+ ratings)
- Strong free-tier value with no ads
|
| Weaknesses | - No automated food logging or database integration increases user friction compared to market incumbents.
- Static educational content lacks the habit-forming loops necessary to sustain long-term daily active usage.
| - | - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Paywalled barcode scanner causing significant user backlash
- Unreliable syncing with wearables (Garmin, steps)
- Technical instability (frequent logouts, UI bugs)
| - UI friction in recent updates requiring more 'keystrokes' for core tasks
- Barcode database inaccuracies causing user distrust
- High-friction cancellation process leading to 'scam' complaints
| - Aggressive paywall tactics trigger high refund rates and negative sentiment
- Unresponsive support processes amplify billing-related churn
- Excessive notification volume disrupts the user experience
| - Critical data loss bugs
- Billing transparency issues
- Lack of in-app social features
|
| Pricing | freemium | freemium | freemium | subscription | freemium | freemium | subscription | subscription | freemium |
| Momentum | Zombie | Intense | Maintenance | Active | Active | Maintenance | Active | Maintenance | - |
| Update Cadence | 1 versions | 5 versions | 2 versions, ~44d avg | 5 versions, ~12d avg | 5 versions, 1 majors/6mo, ~5d avg | 4 versions, ~12d avg | 2 versions, 1 majors/6mo, ~26d avg | 5 versions, ~8d avg | - |
