HP: Print and Support is a hardware-management utility for HP printers and peripherals on iOS and Android.
The App DNA
What makes this app unique?
Users hire the app to manage hardware setup and print tasks, but the shift to mandatory account-gating forces users into a cloud-connected workflow that conflicts with their need for simple, local document processing.
For HP hardware owners ranging from home users needing simple printing and scanning to professionals managing multiple HP devices.
What does it look like?
Key features
Centralized dashboard for managing printers, laptops, and accessories.
Library of cards, coloring pages, and educational worksheets.
Real-time alerts for low ink or paper levels.
How much does it cost?
The app is currently free, with explicit disclaimers reserving the right to introduce future charges for select functionality.
Velocity
Steady developmentUX improvementsplatform expansionShow more...
The app exhibits a steady development cadence, with 5 releases identified over the last 6 months, averaging approximately 0.2 releases per week. Development is currently focused on a significant rebranding effort and UX improvements, transitioning from 'HP Smart' to 'HP app' across both iOS and Android platforms. While the release notes are consistent, they remain somewhat generic regarding specific technical changes, focusing primarily on the rebranding and personalized feature additions. The development trend is stable, with no signs of live-ops or maintenance-only behavior.
Who built it?
HP
13+ apps tracked · Productivity
HP
HP Easy Scan
HP Support Assistant
HP PrintOS for PSP
HP Accessory Center
HP JetAdvantage Secure Print
HP Roam
HP PrintOS Service Center
Indigo Boost
HP Advance for Intune
HP Events
HP Events 2026User Sentiment
What do users think recently?
Recent user voice shows an upset sentiment. Users appreciate initial setup process provides a quick and easy experience for new printer owners, but report application fails to load or displays a blank screen following the latest update.
How are ratings & reviews evolving?
What users say, by theme
- Initial setup process provides a quick and easy experience for new printer owners
- Application fails to load or displays a blank screen following the latest update
100 of 148 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for HP: Print and Support
How's the Productivity market?
The app maintains a high install base with 892,870 ratings on Android, but the recent sentiment decline suggests the current feature-gating strategy is alienating the core user base.
Read the market outlookThe rivals identified
By Seiko Epson Corporation
Direct hardware-companion parity with massive install base and high-frequency release cadence.
- Deep integration with proprietary Epson hardware features like nozzle check and head cleaning utilities.
- Unified interface for both scanning and complex printer maintenance tasks within a single workflow.
- High-frequency release cycle ensures rapid adaptation to new OS updates and hardware firmware changes.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for HP: Print and Support
Where is it heading?
The category is shifting toward task-oriented, high-utility scanning tools, and HP’s current cloud-centric strategy is increasingly out of step with user expectations for local hardware control. Unless the team addresses the launch-stability regressions and account-gating friction, the app will continue to lose its primary utility-based retention to specialized competitors.
- Launch-time stability failures in the latest update prevent core hardware access, which directly accelerates user churn to competitor brands.
- Mandatory account-gating for local scanning tasks creates significant friction, leading to negative sentiment and requests for offline-only alternatives.
The SWOT
- Centralized dashboard increases switching costs for multi-device owners
- Printables library drives recurring ink consumption via non-work content
- Local-only scanning mode to reduce friction
- Wearable integration for supply alerts
Next best moves
Rebuild launch sequence to resolve blank screen hang because it is the top-cited complaint → restore daily active usage
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest risk is not competitor feature parity…
Read the full takeFeature gaps
Advanced AI-powered document cleanup (available in Adobe Scan) +1
Since the last report: The app transitioned to a cloud-gated freemium model, resulting in severe launch-stability issues and user frustration regarding mandatory account requirements.
Bottom line
HP: Print and Support leverages its hardware footprint to maintain a large user base, but the aggressive account-gating and recent stability regressions threaten to drive users to specialized scanning utilities, so the PM must prioritize local-only functionality to stabilize retention.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
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