HP
For hP hardware owners, ranging from home users managing personal printers to office professionals requiring document digitization and device configuration.
HP
Snapshot
Who is HP?
Streamlining hardware management and document workflows for HP device owners. Providing a unified digital interface for printing, scanning, and peripheral configuration.
Target audience
Portfolio
Free 18Last updated
HP
v26.3.1
3mo ago
Publisher DNA
What defines HP?
Publisher DNA
Primary focus
Hardware management and productivity utilities
Scale
studio
Target audience
HP hardware owners, ranging from home users managing personal printers to office professionals requiring document digitization and device configuration.
Signature Patterns
- •Centralized device management and hardware setup functionality
- •Freemium model often tied to proprietary hardware or supply subscriptions
- •Heavy focus on document digitization and cloud-integrated printing workflows
- •High volume of utility-focused apps supporting legacy and current hardware lines
Portfolio momentum
Released 45 updates across 18 active apps in the last 6 months, indicating a high-frequency maintenance and feature-update cycle.
Portfolio
What does HP ship?
Apps
18 apps analysed
Unified management of both PC and Print hardware
- Mobile Convenience
- App Stability and Loading
HP Printables library drives recurring consumable sales
- Mobile document scanning and border detection features remove the need for a dedicated desktop scanner
- Frequent connectivity drops between the mobile app and printer hardware disrupt the printing workflow
Automated supply replenishment integration
- Simple setup process for new hardware provides a positive initial experience for some users
- Application fails to launch or hangs on a loading screen following the latest update
Mobile Connector app extends pull printing capabilities to mobile devices.
Distributed across 12 markets, strongest in Europe.
Based on 3 of 18 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Mexico3 / 3
- United States3 / 3
- Brazil2 / 3
Europe (7)
- France3 / 3
- Germany3 / 3
- Italy3 / 3
- Spain3 / 3
- Netherlands2 / 3
›+2 more europe markets
- Portugal2 / 3
- Sweden2 / 3
Asia-Pacific (2)
- Japan2 / 3
- South Korea2 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
5
Negative apps
21/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does HP compete with?
The rivals identified
Nemeses(3)
A legacy utility that shares the same category, though it is being superseded by the developer's newer Mobile Connect app.
Direct hardware-companion utility with massive install base and high-frequency feature updates matching the HP Accessory Center's core printer-management mission.
This app competes by serving as a primary utility for mobile data management and cross-platform connectivity, directly overlapping with the HP Print Service Plugin's role as a bridge between mobile devices and hardware ecosystems.
Contenders(6)
Dominant player in the document scanning space that sets the industry standard for OCR and PDF quality.
Established hardware utility that serves as the primary interface for Canon's massive global printer user base.
It competes for the same productivity-focused user base that needs to prepare documents for printing.
It competes by providing a comprehensive document management suite that users often utilize before triggering a print job.
It serves as a direct alternative for users seeking to manage print workflows and document saving on mobile devices.
This app addresses the common user need to convert images into print-ready PDF formats.
Same space(18)
Provides a broad-compatibility printing solution for users who need to print from cloud services without brand-specific software.
known for
Smart Printer App Scan — Print
Focuses on driverless printing and scanning for mobile users who want to avoid manufacturer-specific setup processes.
Provides real-time hardware monitoring for home users who want to track ink levels without using the official HP app.
Serves as a vendor-neutral alternative for users who need to print from cloud storage without HP-specific hardware dependencies.
It is a ubiquitous platform for file storage and document creation, serving as the starting point for most mobile printing workflows.
Acts as a bridge for legacy and modern AirPrint printers, focusing on broad compatibility rather than brand-specific hardware management.
It provides the essential document editing and conversion tools that users require to prepare files for printing.
High-utility scanning app that competes for the same 'productivity' screen time as the target app.
Offers a driverless printing utility that competes with HP by supporting a wide range of printer models.
Offers a simplified printing interface for wireless printers that targets users seeking quick document and photo printing.
This desktop-focused counterpart provides the same cloud-to-print utility for macOS users.
A highly-rated productivity tool that competes for the scanning use-case within the target's broader utility scope.
Competes with HP by bundling OCR and eSignature tools into a mobile document management suite for small-office users.
Provides a generic AirPrint interface for users who want to print from mobile devices without using HP-specific ecosystem tools.
Provides an all-in-one mobile utility for AirPrint-enabled printers that functions as a lightweight alternative to the HP app.
Targets HP hardware owners with a third-party utility that claims to provide a unified experience for multiple printer brands.
Targets enterprise users who require secure document management and printing workflows specific to Xerox hardware environments.
Targets HP printer owners with a specialized utility that includes specific layout engines for ID and personal photos.
New entrants(6)
This app targets the same mobile productivity segment by focusing on local document processing and conversion.
Targets users who want to consolidate scanning, signing, and printing into a single workflow without switching between multiple apps.
Functions as a specialized setup utility for HP hardware, focusing on reducing technical friction during initial printer discovery.
A rising competitor focusing on AI-driven document automation to capture the productivity-focused segment of the market.
An emerging threat with an aggressive 16-release cadence in the last six months, signaling rapid innovation.
While niche, it competes for mobile utility space by offering specialized data conversion services.
The Analyst's Read
The bottom line on HP
Bottom line
HP maintains a dominant position in the hardware-utility space by effectively tethering mobile software to physical device ownership. Their high release velocity reflects a commitment to supporting a vast, long-tail hardware ecosystem rather than pursuing new consumer-facing app categories.
Frequently asked questions
How many apps does HP publish?
What kind of apps does HP make?
What is HP's top app?
In how many countries are HP's apps available?
What fed this analysis
- Apps analyzed:
- 24
- With full intel:
- 1
- With overview:
- 24
- Website scraped:
- yes
- Social presence:
- yes