HP icon
HP Accessory Center icon
HP Advance for Intune icon
+14

HP

For hP hardware owners, ranging from home users managing personal printers to office professionals requiring document digitization and device configuration.

Known forHP
17apps3.5(6.7M) Multi-theme

Snapshot

Who is HP?

Streamlining hardware management and document workflows for HP device owners. Providing a unified digital interface for printing, scanning, and peripheral configuration.

Target audience

HP hardware ownersRanging from home users managing personal printers to office professionals requiring document digitizationDevice configuration

Active nemesis

Adobe

Other rivals

Portfolio

Free 17
17
apps
Business8
Productivity6
Utilities2
Lifestyle1

Last updated

HP

v26.1.0

4mo ago

Intense

Publisher DNA

What defines HP?

Publisher DNA

Primary focus

Hardware management and productivity utilities

Scale

studio

Target audience

HP hardware owners, ranging from home users managing personal printers to office professionals requiring document digitization and device configuration.

Signature Patterns

  • Centralized device management and hardware setup functionality
  • Freemium model often tied to proprietary hardware or supply subscriptions
  • Heavy focus on document digitization and cloud-integrated printing workflows
  • High volume of utility-focused apps supporting legacy and current hardware lines
Intense

Portfolio momentum

Released 45 updates across 18 active apps in the last 6 months, indicating a high-frequency maintenance and feature-update cycle.

Last release 12d agoActive apps 18Abandoned 5

Portfolio

What does HP ship?

Apps

17 apps analysed

HP icon
HP

Set up, print, and get support—in one place

4.7(4.1M)
View Intel →

Unified management of both PC and Print hardware

  • Mobile Convenience
  • App Stability and Loading
HP Accessory Center icon
HP Accessory Center

Set up, print, and get support—in one place

4.1(892.9K)
View Intel →

Automated supply replenishment integration

  • Simple setup process for new hardware provides a positive initial experience for some users
  • Application fails to launch or hangs on a loading screen following the latest update
HP Advance for Intune icon
HP Advance for Intune

Mobile Connector app extends pull printing capabilities to mobile devices.

4.2(18)
View Intel →
HP Boost icon
HP Boost

Interactive tool for access to all sales and marketing materials

4.4(86)
View Intel →
HP Build Workspace icon
HP Build Workspace

For Architects to capture site observations and automate field reports creation.

4.1(84)
View Intel →

Distributed across 12 markets, strongest in Europe.

Based on 2 of 17 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Mexico2 / 2
  • United States2 / 2
  • Brazil1 / 2

Europe (7)

  • France2 / 2
  • Germany2 / 2
  • Italy2 / 2
  • Spain2 / 2
  • Netherlands1 / 2
+2 more europe markets
  • Portugal1 / 2
  • Sweden1 / 2

Asia-Pacific (2)

  • Japan1 / 2
  • South Korea1 / 2

Core markets (2/2 apps)

FranceGermanyItalyMexicoSpainUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

4

Negative apps

17/100

Avg sentiment score

Unlock the app dragging this portfolio down.

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Rivals

Who does HP compete with?

The rivals identified

Nemeses(3)

Adobe

known forAdobe Scan: PDF & OCR Scanner

1 app4.9ProductivityUtilities

Dominant player in the document scanning space that sets the industry standard for OCR and PDF quality.

Brother Industries

known forBrother iPrint&Scan

2 apps4.5ProductivityUtilities

A legacy utility that shares the same category, though it is being superseded by the developer's newer Mobile Connect app.

Seiko Epson

known forEpson Smart Panel

1 app4.6ProductivityUtilities

Direct hardware-companion utility with massive install base and high-frequency feature updates matching the HP Accessory Center's core printer-management mission.

Contenders(3)

Canon

known forCanon PRINT

1 app4.5ProductivityUtilities

Established hardware utility that serves as the primary interface for Canon's massive global printer user base.

BPMobile

known foriScanner: PDF Document Scanner

1 app4.8Productivity

A high-scale contender that differentiates through non-document scanning utilities, positioning itself as a multi-purpose vision tool rather than a printer companion.

Readdle Technologies

known forScanner Pro・Scan PDF Documents

1 app4.9Productivity

A long-standing premium rival that focuses on power-user automation and superior image processing for users who find manufacturer apps too restrictive.

Same space(3)

INTSIG Information Co.

known forCamScanner - PDF Scanner App

1 app4.9Productivity

High-utility scanning app that competes for the same 'productivity' screen time as the target app.

Mital Malaviya

known forGenius Scan - PDF Scanner

1 app4.9Utilities

A highly-rated productivity tool that competes for the scanning use-case within the target's broader utility scope.

The Grizzly Labs

known forGenius Scan Enterprise - PDF

1 app4.9Productivity

Targets the B2B/Enterprise niche with specialized security and deployment features that HP's consumer-facing app lacks.

New entrants(4)

AT&T Services

known forSmart Home Manager

1 app4.8Productivity

Emerging as a cross-device management utility that mirrors the target's goal of centralizing hardware control.

Photo & Video Editors - Instant Solution

known forSwiftScan AI Document Scanner

1 app4.8Utilities

A rising competitor focusing on AI-driven document automation to capture the productivity-focused segment of the market.

SMART MEDIA INTERNET MARKETING

known forPDF Scanner App: TapScanner

1 app4.7Productivity

With 17 releases in the last 6 months, this app demonstrates the highest development velocity in the pool, rapidly iterating on PDF utility features.

VoyagerX

known forvFlat Scan - PDF Scanner, OCR

1 app4.6Utilities

An emerging threat with an aggressive 16-release cadence in the last six months, signaling rapid innovation.

The Analyst's Read

The bottom line on HP

Bottom line

HP maintains a dominant position in the hardware-utility space by effectively tethering mobile software to physical device ownership. Their high release velocity reflects a commitment to supporting a vast, long-tail hardware ecosystem rather than pursuing new consumer-facing app categories.

Frequently asked questions

How many apps does HP publish?
HP has 17 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does HP make?
HP's portfolio is concentrated in Business and Productivity, with an average rating of 3.5/5 across rated apps.
What is HP's top app?
By review volume across the portfolio, HP is HP's best-known app tracked by Marlvel.
In how many countries are HP's apps available?
Marlvel has tracked HP's apps across 12 countries.

What fed this analysis

Apps analyzed:
24
With full intel:
1
With overview:
24
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by HP, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “HP intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/hp-inc

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Data licensed under CC-BY-NC 4.0