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Makeup Kit - Color Mixing vs its rivals

Side-by-side comparison against Makeup Kit - Color Mixing's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Makeup Kit - Color Mixing
This App
Project Makeover
Nemesis
Lily Diary
Contender
Makeup Artist: Makeup Games
Contender
Fashion Battle - Dress up game
Peer
Design Home™: House Makeover
Peer
Doll Dress Up: Makeup Games
New Kid
Core Identity
DeveloperCrazyLabs LTDMagic Tavern, Inc.SeyeonSoft Co., Ltd.Beauty salon StudioAPPS TEKNOLOJI ANONIM SIRKETICrowdstar LLCTapNation
CategoryGamesGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSAndroid, iOSiOS, AndroidiOSAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.7 / 54.5 / 54.5 / 54.6 / 54.5 / 54.6 / 54.6 / 5
Ratings Count252,979790,1803,580128,87221,654513,82634,873
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJun 21, 2022Nov 15, 2020Aug 7, 2020Apr 15, 2021Mar 31, 2021Nov 15, 2016Jan 12, 2023
Last UpdatedMay 28, 2025Apr 7, 2026Mar 30, 2026Jul 16, 2025Nov 10, 2025Apr 7, 2026Sep 8, 2025
Sentiment & Reviews
Sentimentmixedpositive---mixedmixed
Score45/10062/100---45/10045/100
Praises
  • Relaxing color mixing mechanics provide a satisfying creative outlet for casual players
  • Engaging Gameplay
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  • Creative design mechanics provide a relaxing and mentally stimulating outlet for long-term players
  • Creative customization options allow users to design unique dolls and outfits effectively
Complaints
  • Excessive ad frequency interrupts the core gameplay loop and ruins user immersion
  • Misleading Advertising
  • Technical Issues and Data Loss
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  • Aggressive monetization and rising costs for essential items frustrate long-term dedicated players
  • Excessive ad frequency disrupts the core gameplay experience and causes frustration
  • Failure of paid ad-free purchases to remove advertisements post-transaction
Requests
  • Implementation of less intrusive banner advertisements instead of forced full-screen video breaks
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  • Increased currency rewards for high-scoring designs to reduce reliance on real-money purchases
  • Expansion of story mode levels and character customization variety
Strategic Intel
Strengths
  • Tactile color-mixing mechanics sustain high initial engagement
  • Offline-first architecture allows for consistent play
  • Unique hybrid loop (Fashion + Decor)
  • Massive social proof (1.9M+ ratings)
  • Strong live-ops cadence (v2.136.1 updated April 2026)
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  • Real-world brand partnerships create a distinct aesthetic moat
  • 3D simulation loop drives high session frequency
  • Editors' Choice badge sustains organic install velocity
  • Holiday-themed content updates drive seasonal engagement spikes
  • Simplified UI lowers entry barriers for casual users
Weaknesses
  • Ad-frequency is the #1 churn driver in reviews
  • Technical crashes during ad transitions prevent level completion
  • Misleading advertising reputation
  • Critical technical issues (data loss)
  • Aggressive monetization friction
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  • Aggressive monetization alienates long-term users
  • 0.25★ Android-iOS rating gap signals technical instability
  • No cloud-save despite frequent user requests
  • Paid ad-free IAP fails to function in the latest release
  • High ad frequency causes device overheating and crashes
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceIntenseIntenseMaintenanceSteadySteadyMaintenance
Update Cadence2 versions, ~259d avg5 versions, 3 majors/6mo, ~5d avg5 versions5 versions5 versions5 versions, 5 majors/6mo, ~15d avg2 versions, ~178d avg

Compare Makeup Kit - Color Mixing head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Makeup Kit - Color Mixing, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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