| Core Identity |
| Developer | SwiftKey | NEXILEAP PRIVATE LIMITED | AIBY | Grammarly, Inc | Google | Tenor | Google | Microsoft Corporation | Typewise AG |
| Category | Utilities | Utilities | Utilities | Productivity | Utilities | Utilities | Utilities | Utilities | Utilities |
| Platform | Android, iOS | Android, iOS | iOS | iOS | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.7 / 5 | 4.6 / 5 | 4.7 / 5 | 4.7 / 5 | 4.7 / 5 | 4.7 / 5 | 4.7 / 5 | 3.8 / 5 |
| Ratings Count | 119,779 | 339,776 | 464,062 | 212,279 | 66,981 | 1,375,178 | 4,520,325 | 490,772 | 823 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Sep 17, 2014 | Apr 28, 2016 | Sep 20, 2019 | Nov 2, 2017 | May 18, 2017 | Sep 23, 2014 | Feb 12, 2019 | Nov 30, 2017 | Dec 11, 2019 |
| Last Updated | May 11, 2026 | Apr 29, 2026 | Nov 14, 2025 | Apr 15, 2026 | Jul 23, 2025 | Sep 30, 2024 | May 4, 2026 | Apr 16, 2026 | Apr 19, 2025 |
| Sentiment & Reviews |
| Sentiment | negative | positive | mixed | - | negative | mixed | mixed | mixed | - |
| Score | 35/100 | 78/100 | 48/100 | - | 35/100 | 65/100 | 65/100 | 42/100 | - |
| Praises | - Highly customizable keyboard layout and color options provide a personalized typing experience for long-term users
- Efficient text prediction and multi-language dictionary support significantly increase typing speed for daily communication tasks
| - Extensive keyboard customization options allow users to personalize their typing experience with unique fonts and backgrounds
| - Visual Appeal and Variety
| - | - General utility and resourcefulness of the assistant for daily information retrieval tasks
| - Extensive library of animated content provides diverse options for expressive text messaging
| - Comprehensive information access replaces the need for physical reference books and dictionaries
| - Browser Performance and Features
| - |
| Complaints | - Forced Microsoft account login prompts and OneDrive backup banners disrupt the typing interface and user workflow
- Frequent keyboard crashes and unexpected reverts to the default system keyboard degrade daily usability
- Degraded word prediction accuracy and dictionary management issues frustrate users who rely on historical typing patterns
| - Aggressive monetization and pay-to-win mechanics limit access to premium fonts and keyboard themes for free users
| - Aggressive Monetization
- Technical Issues
| - | - Forced migration to the new AI assistant disrupts established voice command workflows
| - Frequent application crashes during search and copy operations disrupt the messaging flow
| - Aggressive notification prompts following the latest update disrupt the user experience
| - Microsoft Rewards Issues
- Aggressive AI/Copilot Integration
| - |
| Requests | - Ability to remove individual frequently used emojis from the suggestion list to clean up the interface
- Addition of specific language support for Vietnamese to accommodate a wider range of global users
| - Expanded free access to premium fonts and themes to reduce reliance on subscription models
| - | - | - Option to disable the new AI assistant and revert to the previous version
| - Improved content moderation and reporting tools for inappropriate search results
| - Option to disable AI search features to return to traditional search results
| - | - |
| Strategic Intel |
| Strengths | - Prediction engine accuracy across 700+ languages
- Deep Windows-mobile cross-platform clipboard synchronization
- Adaptive learning of individual typing patterns
| - Generative AI tools drive high entertainment value
- Social platform integration sustains organic sharing
- DIY theme engine enables granular personalization
| - Proprietary 'Font Maker' handwriting feature
- Comprehensive all-in-one personalization suite (Fonts + Widgets + Icons)
- Massive social proof with 464k+ ratings
| - | - System-level Android integration replaces default assistant on hardware-mapped triggers
- Ecosystem network effects driven by deep Workspace integrations
| - B2B distribution via GIF API embeds search into external ecosystems
- Deep messaging platform integration provides high-frequency utility
- Intuitive custom sticker creation drives user-generated content
| - System-level Android integration replaces default assistant on hardware-mapped triggers
- 21-language visual library functions as a B2B distribution moat into international partnerships
- Editors' Choice badge across five markets sustains organic install velocity
| - Advanced GPT-5 integration for deep reasoning
- Superior vertical tab and sidebar management
- Native security tools like Microsoft Defender SmartScreen
| - |
| Weaknesses | - High-frequency account-login prompts in the latest version
- Persistent keyboard stability issues on Android
- Aggressive OneDrive marketing banners
| - Premium tier at $14.99/month exceeds category median
- 1★ reviews frequently cite paywall barriers
- Privacy distrust stems from full-access permission requirements
| - Aggressive paywalling of core features
- Technical bugs causing loss of native keyboard functions (microphone)
- High ad frequency (up to 6 in a row reported)
| - | - Forced migration to Gemini causes recurring setup loops
- Broken voice commands post-update erode daily utility
| - Frequent crashes during search operations
- Privacy concerns regarding full keyboard access
- Data persistence issues with favorited content
| - Premium tier pricing above category median
- 0.7★ Android-iOS rating gap on majority Android base
- No cloud-save despite 142 requests in reviews
| - Broken Microsoft Rewards fulfillment pipeline
- Technical UI bugs (search bar freezing, tab scrolling)
- Perceived feature bloat and aggressive AI forcing
| - |
| Pricing | free | subscription | subscription | freemium | free | free | free | free | freemium |
| Momentum | Maintenance | Active | Maintenance | Intense | Maintenance | Zombie | Intense | Intense | Intense |
| Update Cadence | 4 versions, ~25d avg | 5 versions, 1 majors/6mo, ~12d avg | 1 versions | 5 versions | 5 versions, 1 majors/6mo, ~171d avg | 5 versions, ~154d avg | 5 versions, 1 majors/6mo, ~9d avg | 5 versions, 2 majors/6mo, ~3d avg | 5 versions |
