| Core Identity |
| Developer | Electronic Arts | MOBIRIX | Ketchapp | Playdots, Inc. | ZeptoLab UK Limited | Rovio Entertainment Oyj | King |
| Category | Games | Games | Games | Games | Games | Games | Games |
| Platform | Android, iOS | iOS, Android | Android, iOS | iOS | iOS, Android | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 2.5 / 5 | 4.3 / 5 | 4.3 / 5 | 4.5 / 5 | 4.7 / 5 | 4.6 / 5 | 4.7 / 5 |
| Ratings Count | 5,683 | 17,981 | 68,887 | 165,813 | 2,737 | 1,519,885 | 3,949,371 |
| Price | Free | Free | Free | Free | $0.99 | Free | Free |
| Release Date | Dec 2, 2014 | Oct 30, 2017 | Feb 18, 2017 | May 29, 2014 | Apr 18, 2013 | Jul 30, 2015 | Nov 14, 2012 |
| Last Updated | Feb 23, 2026 | Apr 13, 2026 | Apr 10, 2026 | Apr 28, 2026 | Mar 17, 2021 | May 5, 2026 | Jul 1, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | terrible | negative | negative | mixed | negative | positive |
| Score | 22/100 | 20/100 | 25/100 | 25/100 | 55/100 | 25/100 | 75/100 |
| Praises | - Nostalgic core gameplay mechanics provide a familiar and enjoyable experience for long-time franchise fans
| - Core brick-breaking mechanics provide a satisfying and relaxing time-killer for long-term players
| | - Core puzzle mechanics provide a relaxing and addictive experience for long-term players
| - Nostalgic puzzle gameplay remains engaging and mentally stimulating for long-term fans of the series
| - Core slingshot gameplay remains addictive and provides consistent entertainment value for long-term fans
- Visual animation style and character design maintain high quality standards across recent updates
| - Core match-three gameplay provides a reliable and relaxing stress relief mechanism for daily users
|
| Complaints | - Aggressive and unskippable full-screen advertisements interrupt the flow of gameplay after every single level
- Difficulty spikes in later levels coerce players into purchasing power-ups to bypass impossible board layouts
| - Intrusive full-screen ads appearing mid-gameplay make the experience unplayable following the latest update
- Aggressive monetization shift to a high-cost weekly subscription model alienates long-term loyal players
| - Excessive and Intrusive Advertising
- Unwanted Social/Competitive Features
| - Excessive pop-up advertisements and event notifications block access to the main game
| - Aggressive ad frequency disrupts the core puzzle experience for players on the current version
| - Aggressive energy system limits daily play sessions and forces unwanted downtime for active users
- Pay-to-win mechanics and expensive microtransactions create an unfair competitive environment in the arena
| - Aggressive monetization tactics and difficulty spikes force players toward purchasing boosters to progress
|
| Requests | - One-time purchase option to permanently remove advertisements and restore the classic premium game experience
| - Implementation of a reasonable one-time purchase option to permanently remove intrusive advertisements
| - | - Dark mode interface requested to reduce eye strain during extended play sessions
| - Offline play capability requested to allow for uninterrupted puzzle solving without network reliance
| - Removal of the energy system to allow for unrestricted gameplay sessions as in previous versions
| - Players request the ability to select specific accrued boosters for use on any level
|
| Strategic Intel |
| Strengths | - Established IP assets drive initial user trust
- Physics-based core loop maintains high replayability
| - Minimalist interface sustains meditative user sessions
- Offline-first architecture ensures accessibility in low-connectivity environments
| - Established brand recognition
- Addictive core physics engine
- Simple, intuitive UI
| - Minimalist art style differentiates the brand
- Event-based content loops sustain daily usage
- Accessibility features expand addressable market
| - Established Om Nom IP appeal drives organic discovery
- 12-era thematic variety sustains long-term engagement
| - Iconic character IP sustains organic install velocity
- Multi-stage level library functions as a long-term retention moat
| - Massive historical player base provides a powerful network effect
- Offline-play capability captures users in low-connectivity segments
- Consistent content updates sustain long-term engagement
|
| Weaknesses | - Aggressive ad frequency creates churn
- Restrictive life system caps session length
- Lack of premium ad-free purchase option
| - High-cost weekly subscription model alienates loyal players
- Technical regressions including progress resets erode trust
- Intrusive mid-game ads block visibility and controls
| - Over-aggressive ad density
- Technical bugs regarding purchases
- Forced social features alienating core users
| - Excessive ad-interruption frequency
- Technical loading failures post-update
- Perceived pay-to-win difficulty spikes
| - Mandatory online connectivity requirement blocks casual play
- Aggressive ad frequency disrupts core puzzle flow
| - Energy-gating system restricts daily playtime
- Technical instability causes crashes in high-stakes modes
- Pay-to-win arena pressure erodes skill-based progression
| - Aggressive monetization tactics create high-friction progression
- Technical instability post-update disrupts the user experience
- Ad-redirects interfere with reward collection
|
| Pricing | freemium | subscription | freemium | freemium | freemium | freemium | freemium |
| Momentum | Maintenance | Maintenance | - | Active | Maintenance | Active | Intense |
| Update Cadence | 5 versions, ~73d avg | 5 versions, ~21d avg | - | 3 versions, 2 majors/6mo, ~14d avg | 3 versions, ~917d avg | 5 versions, ~11d avg | 5 versions, ~5d avg |
