| Core Identity |
| Developer | Perfect365, Inc. | PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | Xiamen Meitu Technology Co., Ltd. | FaceApp Technology Limited | Bending Spoons Apps ApS | SHANTANU PTE. LTD. | PicsArt, Inc. | HUBX |
| Category | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video |
| Platform | Android, iOS | iOS, Android | Android, iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.6 / 5 | 4.9 / 5 | 4.7 / 5 | 4.5 / 5 |
| Ratings Count | 3,351 | 345,165 | 43,560 | 1,753,075 | 340,598 | 2,423,306 | 1,192,673 | 9,356 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Dec 15, 2021 | Apr 25, 2013 | Dec 17, 2021 | Jan 24, 2017 | Aug 1, 2019 | Jun 11, 2015 | Jan 2, 2013 | Mar 29, 2024 |
| Last Updated | Apr 7, 2026 | May 14, 2026 | Apr 28, 2026 | Apr 30, 2026 | May 18, 2026 | May 5, 2026 | Jun 30, 2026 | May 4, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | negative | positive | mixed | mixed | excellent | negative | terrible |
| Score | 35/100 | 35/100 | 65/100 | 45/100 | 45/100 | 85/100 | 25/100 | 25/100 |
| Praises | - Diverse video and photo editing options provide creative value for casual content creators
| - High quality photo editing tools provide satisfying results for daily creative content creation
| - High-definition quality enhancement tools provide significant visual improvements for user-generated content and social media edits
| - High-quality photo editing tools allow users to refine selfies with natural results
| - AI-powered photo enhancement delivers high-quality visual results for blurry or low-resolution images
| - Simple and intuitive editing tools allow creators to produce content without complex learning curves
| - Extensive library of editing effects and creative tools provides unmatched artistic versatility
| - High visual quality of generated videos provides satisfaction for users who successfully complete the process
|
| Complaints | - Technical instability and frequent application crashes disrupt the editing process for paid users
| - Aggressive monetization tactics gate previously free features behind expensive annual subscription paywalls
| - Frequent application crashes and performance lag during export processes disrupt the editing workflow for many users
| - Aggressive paywalling of basic editing features frustrates long-term users
| - Excessive advertisement frequency forces users to watch multiple videos before completing a single edit
| - Export failures and conversion errors disrupt long-form editing sessions on mobile devices
| - Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
| - Aggressive monetization via hidden coin costs after subscription payment creates a sense of being scammed
- Technical failures and processing errors prevent video generation despite successful payment of subscription fees
|
| Requests | - Improved privacy controls to allow users to delete private videos from their library
| - Flexible pricing models including monthly options that are more affordable for casual users
| - Expanded canvas size options and customization tools for better control over video dimensions and aspect ratios
| - Reintroduction of legacy features like face morphing and video editing capabilities
| - Reduced advertisement duration or frequency to improve the usability of the free tier
| - Expanded library of default music and font options to support diverse creative projects
| - Option to disable AI-driven features and content for users preferring traditional editing tools
| - Transparent pricing and free trial access to verify video quality before committing to a subscription
|
| Strategic Intel |
| Strengths | - Proprietary Intelligent Imaging technology maintains category authority
- Curated Beauty Squad content drives repeat app opens
| - Editors' Choice badge across 30+ markets sustains organic install velocity
- 800 million user base provides massive data for AI model refinement
- Broad library of 400+ filters creates high switching costs for casual users
| - AI 4K upscaling engine functions as a primary conversion lever for paid subscriptions
| - Viral social-sharing loops driven by age/gender filters
- High-fidelity AI engine for photorealistic results
- Category-leading global chart presence
| - Neural restoration engine provides high-fidelity output
- Viral before/after sharing drives organic installs
- Established brand recognition in restoration niche
| - Intuitive UI lowers barrier to entry
- Offline editing capability provides distinct advantage
- Generous free-tier asset library
| - Editors' Choice badge across five markets sustains organic install velocity
- 60M+ sticker library functions as a community-driven acquisition moat
| - Google Veo3 integration provides high-fidelity output
- Drag-and-drop interface lowers creative barrier
|
| Weaknesses | - Frequent crashes during export disrupt paid user workflows
- Aggressive ad-monetization hinders basic feature utility
| - Premium tier annual plan pricing exceeds category median
- 0.24-star Android-iOS rating gap indicates platform-specific instability
- Deceptive trial-to-subscription billing complaints erode brand trust
| - Frequent export crashes during the editing pipeline disrupt daily active usage
| - Subscription cost above category median
- Technical instability in the latest build
- Subscription-cancellation friction in the UI
| - High ad-to-value ratio drives churn
- Technical instability freezes post-ad
- Aggressive pop-ups disrupt editing flow
| - Export failures on high-resolution projects
- Excessive storage consumption
- Ad placement friction
| - Premium tier pricing above category median
- 0.6★ Android-iOS rating gap on majority Android base
- Aggressive ad-frequency triggers high-churn complaints
| - Hidden coin costs post-subscription drive refund surges
- Technical instability during generation causes crashes
|
| Pricing | freemium | freemium | subscription | freemium | freemium | freemium | freemium | subscription |
| Momentum | - | Active | Active | Active | Active | Active | Intense | Active |
| Update Cadence | - | 5 versions, 2 majors/6mo, ~15d avg | 5 versions, 4 majors/6mo, ~7d avg | 5 versions, ~11d avg | 5 versions, ~8d avg | 5 versions, 3 majors/6mo, ~21d avg | 5 versions, ~5d avg | 5 versions, ~6d avg |
