Report updated Apr 6, 2026

What Is Diamond Painting by Number?

Diamond Painting by Number is a digital craft app that allows users to create art using a numbered diamond-placement mechanic. It targets casual users seeking stress relief and relaxation. While it maintains high ratings, it is currently struggling with mixed sentiment due to aggressive advertising and technical instability. Its key differentiator is an Artist Contribution Program that allows the community to submit original works.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
Relaxing Experience
Excessive Advertising... Show more

What does it look like?

What are the key features?

Number-based Diamond PaintingBasic

A digital adaptation of the physical craft where users fill canvas areas with diamonds based on corresponding numbers.

Offline PlayStandard

Allows users to engage with coloring activities without an active internet connection.

Artist Contribution ProgramDifferentiator

Allows skilled artists to submit original works for the community to color, offering them a platform for recognition and potential VIP status.

Weekly Content UpdatesStandard

Regularly refreshed library of coloring books and patterns to ensure ongoing engagement.

Premium Customization ToolsStandard

Access to exclusive brushes, stripes, and frames for advanced artistic control.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

Recent user voice shows a mixed sentiment. Users appreciate relaxing experience and customization features, but report excessive advertising and technical stability and bugs.

What Users Love

Relaxing Experience

I like how calming it is to play. Very relaxing game before bed.

It is very satisfying and fun

Customization Features

The only thing that's kind of cool is that you can put your own image in.

I love being able to do my own pictures that was really neat

Pain Points

Excessive Advertising

Too many adds

5 ads in less than 30 seconds total is really annoying.

Technical Stability and Bugs

It keeps crashing and closes while trying to work on a picture.

It's a little glitchy

Aggressive Monetization

anything worth doing is locked behind a paywall

Stupid godamn app keeps canceling my subscriptions.

High confidence · 18.9K reviews available

What are the pros and cons?

Pros

  • High store ratings (4.6+) across both major platforms
  • Unique Artist Contribution Program fostering community content
  • Strong offline play capability
  • Satisfying ASMR-style gameplay mechanics

Cons

  • Excessive ad frequency disrupting the user experience
  • Technical instability and frequent app crashes
  • Aggressive paywalls for high-quality content
  • Issues with subscription restoration and management

What is the market outlook?

Growth Opportunities

  • Reduce ad friction by pivoting to rewarded video models
  • Expand into the rising 'Sticker Book' hybrid genre
  • Enhance social features by allowing users to follow specific community artists
  • Improve tablet-specific UI to capture the high-end creative market

Market Threats

  • Market leaders like Happy Color offering a more polished experience
  • New hybrid competitors like Art Puzzle stealing market share
  • User churn due to perceived 'aggressive' monetization tactics
  • Potential platform-level crackdowns on subscription transparency

Who competes with Diamond Painting by Number?

Contenders

+

A strong contender that emphasizes the tactile ASMR satisfaction of placing diamonds, backed by a major hyper-casual publisher.

+

Artist Contribution Program

Illusion Color Paint By Number

Illusion Color Paint By Number

HK PIXO TECHNOLOGY LIMITED

The market leader in the broader 'Color by Number' genre; while not diamond-specific, it is the primary alternative for users seeking relaxing digital art.

+

The market leader in the broader 'Color by Number' genre; while not diamond-specific, it is the primary alternative for users seeking relaxing digital art.

Paint by Number Coloring Game

Paint by Number Coloring Game

4.7 (399K)

Oakever Games

A high-volume competitor in the paint-by-number space that targets the same casual audience looking for stress relief.

+

A high-volume competitor in the paint-by-number space that targets the same casual audience looking for stress relief.

Peers

+

A long-standing incumbent in the digital coloring space that shares the same subscription-based monetization model.

+

AR Virtual Gallery

+

Offers a 3D twist on the 'by number' mechanic, appealing to users who want more depth than 2D diamond painting.

+

One-Hand Coloring

Coloring Book for Adults: Lake

Coloring Book for Adults: Lake

4.6 (79K)

Lake Coloring

Directly competes with the 'Artist Contribution Program' by featuring curated collections from independent illustrators.

+

Directly competes with the 'Artist Contribution Program' by featuring curated collections from independent illustrators.

Recolor: Adult Coloring Book

Recolor: Adult Coloring Book

4.5 (106K)

Sumoing Ltd

Focuses on high-end artistic tools and 3D effects, competing for the 'Premium Customization' user segment.

+

Focuses on high-end artistic tools and 3D effects, competing for the 'Premium Customization' user segment.

New Kids on the Block

+

A fast-growing hybrid that combines coloring with jigsaw mechanics, stealing market share from traditional color-by-number apps.

+

Animated Jigsaw-Coloring Hybrid

+

A rising trend in the 'by number' space that uses stickers instead of diamonds, offering a fresh alternative to the craft-based coloring niche.

+

Sticker-based Coloring

What are the key takeaways?

Diamond Painting by Number is a divisive entertainment app that is available. With a 4.6/5 rating from 18.9K reviews, it receives mixed feedback from users. Users particularly appreciate relaxing experience, though excessive advertising remains a common concern.

Best for: Casual gamers and art enthusiasts looking for a relaxing, stress-relieving creative outlet that requires no prior drawing experience.

How much does it cost?

Model: subscription

Tiers:
Free tier with limited access to contentPremium Access subscription for unlimited access to all books, brushes, and customization tools

Monetization relies on a freemium model that gates high-quality content and advanced tools behind a recurring subscription, incentivizing users to upgrade for a complete creative experience.

iOS Version

6.9.0

Android Version

6.8.0

Release Date

May 18, 2022

iOS Price

Free

Android Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Diamond Painting by Number Intelligence Report.” Updated Apr 6, 2026. https://marlvel.ai/intel-report/entertainment/diamond-painting-by-number

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