By EYEWIND
Report updated May 7, 2026
Diamond Painting by Number
For casual mobile gamers and hobbyists seeking stress-relief through repetitive, low-stakes creative activities.
Diamond Painting by Number is an established entertainment app that is free with in-app purchases. With a 4.6/5 rating from 19.3K reviews, it shows polarized user reception. Users particularly appreciate relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities, though excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience remains a common concern.
What is Diamond Painting by Number?
Diamond Painting by Number is a casual coloring game for mobile users that simulates physical diamond art through numerical canvas mapping.
Users hire this app for a low-stakes, repetitive creative escape that provides immediate stress relief without requiring artistic skill.
Current Momentum
v6.9 · 1mo ago
Maintenance- Expanded themed coloring picture selection.
- Shipped performance improvements and bug fixes.
Active Nemesis
Paint by Number Coloring Game
By Oakever Games
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Digital canvas filling based on numerical mapping to simulate physical diamond art
Unlocks exclusive coloring books and specialized brushes, frames, and tools
Original category for user-submitted drawings that are available for the community to color
Core coloring functionality available without an active internet connection
How much does it cost?
- Free tier with ad support
- Premium subscription for unlimited access to new books and tools
Freemium model utilizes ad-supported free play to drive volume, with a subscription gate for content and tool access.
Who Built It?
EYEWIND
Delivering accessible, brain-teasing puzzle and simulation experiences for casual mobile gamers.
Portfolio
13
Apps
Who is EYEWIND?
Eyewind Limited has established a dominant position in the hyper-casual puzzle market by leveraging lateral-thinking mechanics that subvert traditional user expectations. Their strategy relies on high-volume, low-friction gameplay loops that prioritize virality and broad appeal over deep retention. The primary strategic tension lies in their reliance on aggressive ad-supported monetization, which has triggered significant user sentiment degradation and technical complaints across their top-performing titles.
Who is EYEWIND for?
- Casual mobile gamers seeking short
- Mentally stimulating
- Or relaxing sessions during downtime
Portfolio momentum
Released 27 updates across 17 active apps in the last 6 months, indicating a high-frequency development and maintenance cycle.
What other apps does EYEWIND make?
What do users think recently?
High confidence · Latest 100 of 117 total reviews analyzed · Based on 117 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities and custom image import feature allows users to personalize their creative experience beyond pre-set templates, but report excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience and aggressive paywalls and subscription prompts frustrate users who expect a free-to-play experience.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Diamond Painting by Number?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
The app maintains a high rating of 4.81 on iOS, but the 117 reviews suggest a smaller active community than top-tier coloring apps. The gap between free-tier ad density and premium-gate expectations creates a monetization tension that limits long-term retention.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Art & Design | AndroidGrossing | #111 | ▲14 |
| 🇩🇿 Algeria | Art & Design | AndroidFree | #190 | ▼8 |
The rivals identified
The Nemesis
Head to Head
To compete, we must pivot from a general coloring tool to a content-first platform by increasing our library update frequency to match their scale.
What sets Diamond Painting by Number apart
Offers a more specialized diamond-filling mechanic that provides a unique tactile satisfaction compared to standard coloring
Provides a more focused, niche-specific experience for users specifically seeking diamond-based art creation
What's Paint by Number Coloring Game's Edge
Maintains a significantly larger library of daily updated images to prevent user churn
Optimized for high-frequency engagement through a more mature, battle-tested reward and progression system
Contenders
Integrates advanced social sharing features that allow users to showcase completed art within the app
Utilizes a sophisticated subscription model that provides exclusive access to premium, high-detail coloring templates
Features a distinct pixel-art aesthetic that creates a strong, recognizable brand identity in the market
Implements a robust offline-first architecture that ensures seamless performance even without a stable internet connection
Leverages generative AI to provide users with an infinite supply of unique, custom coloring templates
Ships frequent feature updates focused on AI-assisted tools that simplify the coloring process for novices
Peers
Combines traditional jigsaw mechanics with artistic coloring to create a hybrid, highly engaging gameplay loop
Uses a narrative-driven progression system that rewards users with story chapters upon completing art pieces
Prioritizes a minimalist, distraction-free interface designed specifically to reduce user stress and promote mindfulness
Curates a specific color palette that emphasizes soft, soothing tones rather than high-contrast, vibrant imagery
New Kids on the Block
Integrates haptic feedback and sound design to simulate the physical sensation of placing diamond beads
Focuses on the sensory experience of the craft rather than just the final visual output
Introduces a color-mixing mechanic that requires users to blend paints to match a target shade
Shifts the focus from passive filling to active problem-solving and color theory experimentation
The outtake for Diamond Painting by Number
Strengths to defend, gaps to attack
Core Strengths
- User-submitted content pipeline reduces asset production costs
- Offline-first architecture sustains engagement in low-connectivity segments
Critical Frictions
- Ad-frequency complaints in reviews
- Technical instability during custom-image imports
- Subscription-gate frustration among free-tier users
Growth Levers
- Expand B2B partnerships for artist-submitted content
- Integrate haptic feedback to match ASMR-focused niche entrants
Market Threats
- Content-fatigue driven by lower update cadence than Oakever Games
- AI-generated coloring templates from MWM lowering the barrier to entry
What are the next best moves?
Audit ad-frequency logic because high-frequency complaints are the #1 churn driver → improve session retention
Ad frequency is the top complaint theme in sentiment analysis.
Trade-off: Pause the new template-pack release to prioritize ad-flow tuning.
Ship stability patch for custom-image imports because crashes are the #3 complaint theme → reduce negative sentiment
Technical instability is cited in user feedback as a primary frustration.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on user-submitted content is a hidden moat that effectively crowdsources asset production, allowing it to compete with larger studios without scaling internal art teams.
Feature Gaps vs Competitors
- Advanced social sharing (available in Color by Number)
- Generative AI templates (available in Color Pop AI)
Key Takeaways
The app retains users through relaxing mechanics but risks churn due to excessive ad density, so the PM must prioritize ad-flow optimization to stabilize the user base.
Where Is It Heading?
Declining
The coloring category is shifting toward high-velocity content updates and AI-assisted creation, leaving apps with static libraries exposed to churn. Diamond Painting by Number must increase its update cadence to avoid losing its niche audience to competitors that offer fresher, more frequent content.
Ad-frequency complaints in the latest version are driving negative sentiment, which increases the likelihood of churn among casual users.
Technical instability during custom-image imports disrupts the core creative loop, leading to negative reviews and reduced session time.