Yes, Trailmoji is completely free to download and use.

What are Trailmoji's main features?

Trailmoji's key features include Salesforce Character Stickers, myTrailmoji Customization, Augmented Reality (AR) Filters, Event Integration. Standout differentiators: myTrailmoji Customization, Augmented Reality (AR) Filters.

Is Trailmoji available on iOS and Android?

Yes, Trailmoji is available on iOS (App Store).

Trailmoji

salesforce.com

Trailmoji

Name: Trailmoji
Availability: InStock
Rating: 4.34999 (40 reviews)
Author: salesforce.com

v4.0

salesforce.com

40 ratings

App Store →

Report updated Apr 1, 2026

Trailmoji

v4.0

salesforce.com

40 ratings

Salesforce employees, partners, and community members (the 'Ohana') who want to express their professional identity and enthusiasm for the brand.

App Store →

Social Networking

What Is Trailmoji?

Launched Oct 13, 2017
Updated Sep 2022

Trailmoji is a niche social networking utility designed for the Salesforce 'Ohana' community, serving as a branded communication tool. It allows users to express professional identity through custom stickers and AR experiences, acting as a community-building vehicle rather than a revenue generator. Positioned within the Social Networking category, the app differentiates itself through proprietary brand assets and interactive AR. While it faces competition from general-purpose avatar platforms, its value lies in its exclusive relevance to the Salesforce ecosystem.

What does it look like?

What are the key features?

Salesforce Character StickersStandard

Custom sticker packs featuring Salesforce mascots like Astro, Cloudy, and Codey for use in messaging apps.

myTrailmoji CustomizationDifferentiator

Allows users to create and personalize their own versions of Salesforce characters to reflect personal style and interests.

Augmented Reality (AR) FiltersDifferentiator

Uses AR to place interactive, dancing Salesforce characters into the user's physical environment.

Event IntegrationStandard

Provides calendar reminders for major Salesforce events like Dreamforce and TrailheaDX.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Gathering public signals...

Sentiment analysis will be available once enough user reviews are collected.

What are the pros and cons?

Pros

Strong brand alignment with Salesforce
Unique AR capabilities
High community relevance for the 'Ohana'

Cons

Limited utility outside of the Salesforce ecosystem
Lack of frequent updates
Low volume of user feedback

What is the market outlook?

Growth Opportunities

Integration with Generative AI to automate character creation
Expansion into more professional messaging platforms
Deeper integration with Salesforce CRM workflows

Market Threats

Generative AI avatar makers making manual customization obsolete
General-purpose keyboard apps absorbing sticker functionality

Who competes with Trailmoji?

The Nemesis

Bitmoji

★4.0 (108K)

Bitstrips

The market leader in personalized character stickers for messaging, directly competing for the user's need to express identity through custom avatars.

Contenders

Sticker.ly - Sticker Maker

NAVER Z Corporation

Provides a platform for creating and sharing custom sticker packs, directly overlapping with the user-generated content aspect of Trailmoji.

Gboard – the Google Keyboard

★4.0 (57K)

Google

Mixed

Integrates custom sticker and emoji search directly into the keyboard, serving as a primary utility for the same 'no words' communication use case.

Microsoft SwiftKey AI Keyboard

★4.4 (4532K)

SwiftKey

Offers built-in sticker and emoji integration that competes for the user's primary messaging interface.

Same Space

Slack

★4.7 (184K)

Slack Technologies, Inc.

Intel available

The primary professional messaging environment where Salesforce users would actually deploy these stickers for community engagement.

Microsoft Teams

★4.7 (8533K)

Microsoft Corporation

Frustrated

A major enterprise communication platform that supports custom sticker integrations and competes for the same professional attention.

★3.9 (16773K)

Telegram FZ-LLC

Mixed

Features a robust sticker ecosystem that serves as a benchmark for how brands and communities distribute custom expression tools.

Discord - Talk, Play, Hang Out

★4.3 (6726K)

Discord Inc.

Provides a community-centric communication space where custom branded stickers and emojis are a core feature of user identity.

What are the key takeaways?

Trailmoji is a divisive social networking app that is completely free. With a 4.3/5 rating from 40 reviews, it receives mixed feedback from users.

Best for: Salesforce employees, partners, and community members (the 'Ohana') who want to express their professional identity and enthusiasm for the brand.