By Supercell
Clash-A-Rama
For fans of the Clash of Clans and Clash Royale games who want to express their fandom within their personal messaging conversations.
Clash-A-Rama is an established stickers app that is completely free. With a 3.9/5 rating from 616 reviews, it shows polarized user reception. Users particularly appreciate content quality, though onboarding and discovery remains a common concern.
What is Clash-A-Rama?
Current Momentum
v1.0 · 113mo ago
ZombieClash-A-Rama launched with its initial version in December 2016. No updates have been released since the app's debut.
Active Nemesis
Angry Birds Stickers
By Rovio Entertainment Oyj
Other Rivals
7-Day Rank Pulse 🇺🇸
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Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Custom sticker pack designed for use within iMessage conversations
Handcrafted emojis featuring characters from Clash of Clans and Clash Royale
Stickers based on the Clash-A-Rama! animated series, including specific locations and scenarios from the games
How much does it cost?
- Completely free to download and use
The app serves as a promotional tool for the Clash-A-Rama! series and the broader Supercell gaming ecosystem rather than a direct revenue generator.
Who Built It?
Supercell
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Portfolio
11
Apps
Who is Supercell?
Supercell maintains a dominant position in the mobile strategy and MOBA categories by leveraging established IP and deep social ecosystems. Their primary moat is the high-polish, long-term retention driven by community-centric features and competitive team-based play. However, the publisher is currently navigating a period of significant user friction as veteran players push back against aggressive monetization and progression updates in their legacy titles.
Who is Supercell for?
- Competitive mobile gamers
- Strategy enthusiasts seeking long-term progression
- Social clan interaction
- High-intensity multiplayer sessions
Portfolio momentum
With 55 updates across 9 active apps in the last 6 months and a major release within the last week, the publisher maintains an exceptionally high development cadence.
What other apps does Supercell make?
What do users think recently?
High confidence · Latest 100 of 615 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate content quality and brand affinity, but report onboarding and discovery and lack of content updates.
What Users Love
What Frustrates Users
What is the competitive landscape for Clash-A-Rama?
How's The Stickers Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
Higher rated at 4.1★ vs 3.9★
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Animated Stickers
Contenders
Retro pixel-art aesthetic that appeals to both nostalgic adults and younger 'retro' fans
Simpler, more universal emoji-style utility for everyday conversations
Peers
Massive, searchable database that renders individual sticker packs nearly obsolete
Integration with all major messaging platforms beyond just iMessage
Premium, paid content model that signals higher perceived value and quality
Direct tie-ins with the world's most recognizable animated characters
New Kids on the Block
Allows users to create their own Clash-themed stickers from any image or video
Features a viral, community-driven discovery feed for new sticker packs
Personalized avatars that allow users to 'be' the character in the conversation
Deep integration with Snapchat and the iOS keyboard for universal access
The outtake for Clash-A-Rama
Strengths to defend, gaps to attack
Core Strengths
- Strong IP leverage from Clash of Clans/Royale
- High production value (Simpsons/Futurama creators)
- Handcrafted, unique character assets
- Zero-cost entry for brand fans
Critical Frictions
- No product updates since 2016
- Significant onboarding friction (users can't find the app)
- Difficult uninstallation process causing negative reviews
- Static content library with no animation
Growth Levers
- Add animated stickers (standard in Cut the Rope)
- Implement an in-app tutorial to fix discovery issues
- Expand to third-party keyboards like GIPHY or WhatsApp
- Refresh content with new characters from the evolving games
Market Threats
- UGC platforms like Sticker.ly allowing fans to create their own packs
- Personalized avatar dominance (Bitmoji) replacing static IP characters
- Platform-agnostic sticker databases (GIPHY) reducing niche app relevance
What are the next best moves?
Implement a 'How to Use' onboarding flow
The #1 complaint theme is 'Onboarding and Discovery,' with users unable to find the stickers after download, leading to 1-star 'scam' reviews.
Introduce Animated Stickers
Competitors like Cut the Rope Stickers offer animated assets, which provide a more dynamic and modern user experience compared to this app's static 2016 assets.
Add an 'Uninstall Guide' in the app description
A significant frequency of negative sentiment stems from users being unable to delete the iMessage extension, damaging the developer's reputation.
Feature Gaps vs Competitors
- Animated stickers (available in Cut the Rope Stickers)
- Searchable database (available in GIPHY)
- User-generated content creation (available in Sticker.ly)
- Personalized avatars (available in Bitmoji)
Key Takeaways
Clash-A-Rama is a high-quality but abandoned promotional asset that is currently damaging Supercell's brand equity due to unaddressed UX friction. While the IP remains a massive strength, the product requires a critical update to fix onboarding and uninstallation issues to move sentiment from 'Mixed' to 'Positive.'
Where Is It Heading?
Declining
Last updated Dec 2016 — the app is in maintenance mode with no active feature investment.
Frustrated user base regarding onboarding — UX friction is leading to 'scam' accusations in reviews.
Stable brand affinity — core fans still download the app despite its age due to IP loyalty.