A.S.M.A. B.V.
For performance-oriented athletes and biohackers seeking to quantify recovery and stress through granular physiological metrics.
HRV4Training
Snapshot
Who is A.S.M.A. B.V.?
Providing athletes and health-conscious individuals with hardware-agnostic physiological monitoring tools using smartphone camera sensors.
Target audience
Portfolio
Last updated
HRV4Training
v8.6.0
8mo ago
Publisher DNA
What defines A.S.M.A. B.V.?
Publisher DNA
Primary focus
Physiological monitoring and HRV analysis tools
Scale
indie
Target audience
Performance-oriented athletes and biohackers seeking to quantify recovery and stress through granular physiological metrics.
Signature Patterns
- •Utilization of smartphone camera sensors (PPG) for hardware-free physiological data collection.
- •Consistent paid-upfront pricing model across the entire portfolio.
- •Technical focus on time and frequency domain HRV features rather than gamified wellness.
- •Interoperability with third-party sensors (Bluetooth LE) and external platforms like Oura and Apple Watch.
Portfolio momentum
The publisher released 6 updates across 4 apps in the last 6 months, indicating active maintenance of their specialized utility suite.
Portfolio
What does A.S.M.A. B.V. ship?
Apps
4 apps analysed
Distributed across 5 markets, strongest in Americas.
Based on 4 of 4 apps with localized market data · last scanned .
Americas (2)
- United States4 / 4
- Mexico1 / 4
Europe (3)
- Italy2 / 4
- France1 / 4
- Spain1 / 4
Core markets (4/4 apps)
Rivals
Who does A.S.M.A. B.V. compete with?
The rivals identified
Nemeses(4)
Both apps utilize smartphone camera photoplethysmography sensors to measure heart rate, targeting users seeking non-invasive health monitoring without dedicated hardware.
Both apps target health-conscious users by utilizing smartphone camera sensors for heart rate and HRV tracking, creating direct competition for users seeking non-invasive health monitoring.
iCardiac provides a broader suite of vital sign tracking, including HRV, which directly competes with the core functionality of Heart Rate Variability Logger.
Both apps target health-conscious users tracking physiological metrics, though they diverge on specific biomarkers: HRV versus glucose and blood pressure.
Contenders(16)
Heart Tracker - Pulse Care offers a simplified interface for daily wellness logging, acting as a lightweight companion for basic pulse monitoring.
Both apps target health-conscious users tracking cardiovascular metrics via smartphone sensors, creating direct competition for users seeking non-invasive health monitoring.
Both apps target health-conscious users tracking heart rate, though they diverge on technical depth versus general wellness convenience.
Both apps target health-conscious users by using smartphone camera sensors for cardiac monitoring, creating direct competition for users seeking non-invasive wellness tracking.
This app provides a similar camera-based pulse measurement utility but expands the scope to include step counting and blood oxygen tracking.
Both apps target health-conscious users tracking autonomic nervous system activity, but they diverge on hardware requirements: Camera Heart Rate Variability uses smartphone camera sensors, while Ready relies on Apple Watch health data.
Both applications target users seeking heart rate variability biofeedback for stress management and recovery, creating direct competition for the same physiological tracking audience.
Both applications target users monitoring cardiac autonomic regulation through HRV, creating direct competition for individuals seeking non-invasive health tracking without external hardware.
Both apps utilize smartphone camera sensors to extract physiological data, targeting users who want health monitoring without external hardware.
Both applications target users seeking HRV measurement and biofeedback training, creating direct competition for individuals managing stress through physiological monitoring.
Both applications target users seeking stress management through heart rate variability training and biofeedback. They compete directly for the same audience by offering tools to quantify nervous system relaxation.
Both apps target health-conscious users tracking heart rate data, though they diverge significantly in physiological depth and data collection methods. The rival competes by offering a free, multi-metric health logging interface that captures casual users outside the specialized HRV analysis market.
Both apps target users monitoring autonomic nervous system activity, but they diverge on data acquisition: Camera Heart Rate Variability relies on camera-based PPG, while HRV-Tracker pulls data from Apple Health.
Both apps target health-conscious users tracking physiological vitals, though they focus on different metrics: HRV analysis versus blood pressure and glucose logging.
Both apps target users monitoring cardiovascular health, with Camera Heart Rate Variability focusing on PPG-based HRV measurement and Heart Rate BP, Pulse Monitor focusing on manual or external device data tracking.
Both apps target health-conscious users tracking HRV and stress, though they differ in hardware dependency: Camera Heart Rate Variability uses phone sensors, while BodyMood relies on Apple Watch integration.
Same space(47)
PulseSense provides a private, local-only health logging alternative for users who prefer not to sync HRV data to cloud services.
Instant Heart Rate serves the same hardware-free pulse monitoring market but leverages its massive user base to establish industry recognition.
Cardiio offers a similar camera-based measurement mechanism but differentiates through high-intensity workout content.
Elite HRV serves the same HRV analysis niche but targets elite athletes and coaches through external sensor requirements and B2B platforms.
Check Heart Rate Now offers a similar pulse and HRV tracking utility but focuses on lifestyle-impact assessment.
Sleep Monitor tracks nocturnal recovery patterns, providing a complementary data stream to the HRV-based recovery analysis in Heart Rate Variability Logger.
Google Fit acts as a central repository for activity data, potentially aggregating the HRV metrics exported from Heart Rate Variability Logger.
Heartify expands on the source app's HRV focus by bundling educational courses and community features for holistic recovery management.
Heart Analyzer provides advanced analytics for Apple Health data, serving as a powerful alternative for users who require more granular reporting than the native app.
Hevy provides a social-centric gym logging experience that complements the physiological data tracking of Heart Rate Variability Logger.
StressWatch shifts the focus from camera-based PPG to Apple Watch biometric data for stress monitoring, serving a more specialized hardware-dependent audience.
Blood Pressure Tracker offers lifestyle-based cardiovascular monitoring that provides context for the more granular HRV metrics recorded by the source app.
Welltory functions as a comprehensive biometric aggregator that uses a proprietary HRV algorithm to provide recovery insights, unlike the source app's standalone tool.
InPulse targets the same casual wellness audience as Camera Heart Rate Variability but uses Apple Health integration to embed itself into the OS-level data flow.
Wellmy complements the core HRV functionality of the source app by adding an AI-powered assistant for symptom management and dietary suggestions.
Blood Pressure App-BP Tracker acts as a manual logging utility that complements the source app's automated measurement with multi-metric health tracking.
Alpha Progression provides science-based strength training plans that help users manage the training load monitored by Heart Rate Variability Logger.
Heart Rate Monitor expands the source app's scope by integrating mental health tools and habit tracking alongside physical vitals.
Gym Workout Tracker & Fitness offers a structured exercise database that users can use to plan the activities monitored by Heart Rate Variability Logger.
NightWell focuses on sleep optimization, providing a recovery-focused companion to the physiological tracking in Heart Rate Variability Logger.
DataBody tracks weight and habit trends, providing the lifestyle context needed to interpret the physiological HRV data from the source app.
Serves as an adjacent health tracker by offering AI-powered insights on various vital signs.
known for
NHS Active 10 provides a government-backed walking tracker that encourages consistent activity, which users may correlate with HRV recovery scores.
Offers camera-based pulse and HRV measurement for users tracking lifestyle stress triggers.
Provides guided breathing and meditation tools that support stress reduction and relaxation.
Heartica centralizes vital sign tracking and stress management, offering a broader range of metrics than the source app's HRV-focused tool.
Tracks emotional well-being and heart rate to help users monitor stress patterns.
CardioLens provides a similar camera-based pulse detection mechanism but emphasizes custom reminders to drive daily user consistency.
FITAPP offers multi-sport GPS tracking that serves as a primary activity log for athletes who use Heart Rate Variability Logger for recovery analysis.
Focuses on daily health logging for chronic condition management, overlapping with subjective tracking needs.
This app focuses on diabetes management, providing a log for glucose and blood pressure that complements heart health tracking.
This app combines camera-based pulse tracking with a wide range of wellness features, including sleep sounds and respiratory rate logs.
Yawn focuses on sleep recording, providing a secondary data point for users interested in the physiological recovery metrics tracked by the source app.
Lively provides hormonal cycle data that influences physiological readiness and recovery metrics.
Lyfta serves as a gym-focused workout tracker that users may pair with HRV data to correlate training load with recovery.
Map My Walk provides GPS-based outdoor activity tracking that users may use alongside HRV logging to monitor aerobic performance.
Guides users through breathing exercises to reduce stress, overlapping with biofeedback practice goals.
Targets the same health-tracking demographic by providing a digital log for cardiovascular metrics.
Nike Training Club provides the structured workout content that drives the training load data analyzed by HRV4Training.
Supports habit formation for meditation and breathing, serving users interested in daily mindfulness.
Offers guided breathing exercises that complement the stress management focus of HRV4Biofeedback.
Interval Timer & Tabata Timer provides the timing infrastructure for the high-intensity workouts that users of Heart Rate Variability Logger often track.
HRV Tracker for Watch functions as a specialized data visualization layer for Apple Health, catering to users who already own Apple Watch hardware.
Focuses on therapeutic breathing protocols to manage anxiety, aligning with the biofeedback goals of HRV4Biofeedback.
known for
Heart Beat: Heart Rate Monitor
Heart Beat targets the casual market with an ad-supported, multi-profile interface that prioritizes accessibility over clinical precision.
This app tracks GPS-based running data which serves as a primary input for training load calculations.
Gymwork provides professional-athlete-designed routines that users can follow to generate the training data analyzed by Heart Rate Variability Logger.
New entrants(7)
This app automates HRV tracking by pulling data directly from Apple Health, removing the need for manual camera-based measurements.
Kova tracks nutrition and glucose, helping users understand how diet impacts their overall health and recovery.
This app serves as a comprehensive wellness diary that combines camera-based pulse detection with manual logs for blood sugar and BMI.
Provides a lightweight tool for wellness journaling and tracking heart rate trends.
Blood Pressure - Apex Tracker offers a minimal, local-only ledger for vital signs, serving as a simple alternative for users tracking cardiovascular health.
Measures HRV and pulse before and after breathing sessions to demonstrate physiological changes.
Vitals Tracker provides a comprehensive manual health log that includes heart rate, weight, and steps, complementing the sensor-based data of the source app.
The Analyst's Read
The bottom line on A.S.M.A. B.V.
Bottom line
A.S.M.A. B.V. is a specialized indie publisher that successfully defends a technical niche in the health category by prioritizing data depth and hardware flexibility over mass-market appeal.
Frequently asked questions
How many apps does A.S.M.A. B.V. publish?
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What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no
