FLO HEALTH UK
For people with periods, ranging from adolescents to those navigating pregnancy and perimenopause, seeking data-backed health insights.
Flo Cycle & Period Tracker
Snapshot
Who is FLO HEALTH UK?
Empowering individuals to manage reproductive health through data-driven cycle tracking and personalized insights. Providing science-backed tools for every stage of the reproductive lifecycle.
Target audience
Portfolio
Free 1Last updated
Flo Cycle & Period Tracker
vVARY
3mo ago
Publisher DNA
What defines FLO HEALTH UK?
Publisher DNA
Primary focus
Health & Fitness · Reproductive health tracking
Scale
indie
Target audience
People with periods, ranging from adolescents to those navigating pregnancy and perimenopause, seeking data-backed health insights.
Signature Patterns
- •Freemium model with gated access to expert-led content and personalized health insights
- •Strong emphasis on privacy-focused features such as Anonymous Mode
- •Integration of community-based features and partner-sharing functionality
- •Science-backed content strategy covering menstruation, conception, and perimenopause
Portfolio momentum
Released 4 updates in the last 6 months for their single flagship application, indicating a steady maintenance and feature-expansion cycle.
Portfolio
What does FLO HEALTH UK ship?
Apps
1 app analysed
From periods to pregnancy & perimenopause, Flo helps you track it all. Try now.
Anonymous Mode reduces data-security friction for new users
- Accurate cycle and ovulation tracking provides reliable health insights for users over long-term usage periods
- Aggressive subscription paywalls and frequent purchase prompts disrupt the user experience for those on the free tier
Distributed across 19 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does FLO HEALTH UK compete with?
The rivals identified
Nemeses(1)
Glow competes directly with Flo for the same demographic of users seeking comprehensive fertility, pregnancy, and cycle management tools. Both apps utilize data-driven insights to position themselves as essential health companions.
Contenders(2)
This app competes with Flo by offering a specialized cycle prediction engine tailored for users focused on fertility and pregnancy.
A lightweight alternative to Flo that focuses on essential fertility graphing for users who prefer a simpler interface.
Same space(4)
CVS Caremark occupies the medical space, competing for the user's attention regarding pharmacy and health management needs.
While in the Lifestyle category, Alarmy competes for the same daily-habit-forming user attention that Flo seeks to capture.
This app addresses the symptomatic pain management aspect of the menstrual cycle, serving as a niche companion to Flo.
Wild.AI overlaps with Flo by using hormonal data to provide actionable fitness and training recommendations.
New entrants(2)
This app targets a specific medical niche within the cycle tracking space, potentially drawing users away from Flo's generalist platform.
A new entrant focusing on energy management throughout the cycle, challenging Flo's broader health tracking approach.
The Analyst's Read
The bottom line on FLO HEALTH UK
Bottom line
Flo Health is a category-defining player in the femtech space with a highly defensible user base. Their ability to convert a high-frequency utility app into a comprehensive health platform will be the primary indicator of their long-term growth.
Frequently asked questions
How many apps does FLO HEALTH UK publish?
What kind of apps does FLO HEALTH UK make?
What is FLO HEALTH UK's top app?
In how many countries are FLO HEALTH UK's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes