Hoopla: Your Library Anywhere icon
Hoopla: Your Library, Anywhere icon

Midwest Tape

For public library patrons seeking free, multi-format access to eBooks, audiobooks, and video content.

2apps4.8(2.7M)BooksBooks & Reference

Snapshot

Who is Midwest Tape?

Providing library patrons with free, ad-free access to multi-format digital media. Eliminating waitlists through an instant-access model.

Target audience

Public library patrons seeking freeMulti-format access to eBooksAudiobooks

Active nemesis

AMZN Mobile

Other rivals

Portfolio

Free 2
2
apps
Books1
Books & Reference1

Last updated

Hoopla: Your Library, Anywhere

v4.68

2mo ago

Steady

Publisher DNA

What defines Midwest Tape?

Publisher DNA

Primary focus

Digital library lending platform

Scale

indie

Target audience

Public library patrons seeking free, multi-format access to eBooks, audiobooks, and video content.

Signature Patterns

  • •Integration with public library systems for user authentication
  • •Ad-free, multi-format content delivery (eBooks, audio, video)
  • •Instant access model to eliminate waitlists
  • •Focus on B2B2C distribution via library card credentials
Steady

Portfolio momentum

Released 4 updates in the last 6 months for their single active application, indicating a steady maintenance and feature-rollout cadence.

Last release 48d agoActive apps 1

Portfolio

What does Midwest Tape ship?

Apps

2 apps analysed

Instant availability model (no waitlists)

  • Free Access via Library
  • Borrowing Limits
Hoopla: Your Library, Anywhere icon
Hoopla: Your Library, Anywhere

Audiobooks, eBooks, comics, manga, movies, TV shows, & more with a library card!

4.8(1.4M)

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

72/100

Avg sentiment score

Rivals

Who does Midwest Tape compete with?

The rivals identified

Nemeses(1)

AMZN Mobile

known forAmazon Kindle: Reading App

1 app4.9Books

Both apps compete for the same mobile reading time, with Kindle providing a massive paid catalog while Hoopla offers free library-funded access to the same user base.

Contenders(8)

Audible

known forAudible: Audiobooks & Podcasts

1 app4.9Books

Audible competes for the same audio entertainment time as Hoopla, but monetizes via an $8.99 monthly subscription while Hoopla utilizes local library partnerships for free access.

BookBeat AB

known forBookBeat: Audiobooks & E-books

1 app4.5Books

Both platforms compete for mobile readers and listeners by offering multi-format libraries, creating direct overlap in user time despite differing funding models.

Digital Press Publishing

known forMy Books – Unlimited Library

1 app4.0Books

Both apps compete for the same audience of digital readers and audiobook listeners, creating direct overlap in media consumption habits.

OCLC

known forCloudLibrary

1 app4.8Books

Both apps compete for the same public library patron base by providing digital media access, though they differ in their focus on instant digital consumption versus physical-digital hybrid management.

OverDrive

known forLibby, the library app

1 app4.9Books

Both apps serve public library patrons with free digital lending, creating direct competition for the same user base and library partnership resources.

Radish Media

known forTapas – Comics and Novels

1 app4.2Books

Both platforms compete for mobile-first entertainment time, specifically targeting users consuming comics and novels on mobile devices.

RIDI

known forManta - Manga, Manhwa, Novels

2 apps3.9Books

Both platforms compete for the same mobile reading time, though they differ in funding models: Hoopla provides library-funded access while Manta utilizes a hybrid subscription and gem-based transactional system.

Storytel Sweden AB

known forStorytel - Audiobooks Library

1 app4.7Books

Storytel competes for the same audience of readers and listeners by offering a multi-format library experience that overlaps with the core media categories provided by Hoopla.

Same space(19)

BookDesign

known forLibriVox Audiobooks

1 app4.8Books

LibriVox provides a volunteer-driven portal for public domain audiobooks, serving as a free alternative to Hoopla's library-funded audio collection.

Cloudary Holdings

known forWebNovel - Read Novels & Manga

1 app4.1Books

WebNovel targets fans of serialized Eastern fantasy, providing a high-volume content hub that competes for the same reading time as Hoopla's digital collection.

Gianni Carlo

known forBookPlayer

1 app4.8Books

BookPlayer serves power users who manage personal audiobook collections, providing a server-agnostic alternative to Hoopla's library-dependent streaming.

Goodreads

known forGoodreads: Book Tracker & More

1 app4.8Books

Goodreads acts as a social discovery layer for the book market, serving as a default tracking utility that complements Hoopla's lending focus.

HW FANTASY

known forMyPassion: Read, Listen Novels

1 app4.5Books

MyPassion offers a library of romance and fantasy novels, providing a serialized fiction alternative to Hoopla's broader media catalog.

Inkitt

known forGalatea: Books & Audiobooks

1 app4.5Books

Inkitt Galatea uses immersive, multi-sensory storytelling to capture romance readers, providing a distinct experience from Hoopla's standard digital lending.

Kodansha

known forK MANGA

2 apps4.4Books

K MANGA acts as a direct-to-consumer channel for Kodansha titles, providing official manga access that competes with Hoopla's library-based comic lending.

LITERIE

known forLiterie-Endless Stories Await

1 app3.5Books

Literie hosts exclusive romance and fantasy content, providing a subscription-based alternative to Hoopla's free library-funded access.

Favoread targets fiction readers with a subscription model, providing an alternative access path to Hoopla's free library-funded model.

Rakuten Kobo

known forKobo Books & Audiobooks

1 app4.5Books

Kobo serves readers who value hardware-software synergy, providing a dedicated reading environment that contrasts with Hoopla's public library focus.

Scribd

known forEverand: Audiobooks & Ebooks

1 app3.6Books

Everand offers a subscription-based multi-format service that competes with Hoopla's free library model for avid readers.

SINGAPORE NEW READING TECHNOLOGY PTE

known forGoodNovel - Booktok, Stories

1 app4.6Books

GoodNovel captures serialized fiction readers through a coin-based economy, offering a different monetization path than Hoopla's free library model.

SQUARE ENIX Co.

known forManga UP!

1 app4.3Books

Manga UP! provides official Square Enix manga access, competing for the same comic-reading audience as Hoopla.

Techdelic Investment Co.

known forJoyLit: Novels, Stories

1 app3.8Books

JoyLit targets serialized fiction readers with a dual-format experience, providing an alternative to Hoopla's multi-format lending.

VIZ Media

known forVIZ Manga

2 apps4.9Books

VIZ Manga offers official simultaneous manga releases, providing a specialized comic-reading experience that complements Hoopla's broader library.

Wattpad

known forWattpad - Read & Write Stories

1 app3.8Books

Wattpad provides a social storytelling pipeline that identifies high-performing IP, contrasting with Hoopla's curated library-based content.

WEBCOMICS

known forWebComics - Webtoon, Manga

1 app4.8Books

WebComics provides a library of authentic comics and manga, serving as a hub for serialized storytelling similar to Hoopla's comic offerings.

成都凤鸣轩网络科技有限公司

known forReadNow: Novels & Stories

1 app4.2Books

ReadNow offers serialized fiction updates that compete for user attention within the broader Books and Reference category.

株式会社 集英社

known forMANGA Plus by SHUEISHA

1 app3.3Books

MANGA Plus synchronizes global manga releases with Japan, providing a high-velocity alternative to Hoopla's library-based comic distribution.

New entrants(1)

POTTER MEZZCO

known forToonNest: Manga, Comics

1 app1.0Books

ToonNest provides a basic reader for episodic comics, serving as a low-barrier alternative to Hoopla's curated library.

The Analyst's Read

The bottom line on Midwest Tape

Bottom line

Midwest Tape occupies a secure, defensible niche by serving as the digital infrastructure for public libraries. Their high user satisfaction reflects the value of a zero-cost, institutional-backed media experience.

Frequently asked questions

How many apps does Midwest Tape publish?
Midwest Tape has 2 apps tracked by Marlvel, primarily in the Books category.
What kind of apps does Midwest Tape make?
Midwest Tape's portfolio is concentrated in Books and Books & Reference, with an average rating of 4.8/5 across rated apps.
What is Midwest Tape's top app?
By review volume across the portfolio, Hoopla: Your Library, Anywhere is Midwest Tape's best-known app tracked by Marlvel.
In how many countries are Midwest Tape's apps available?
Marlvel has tracked Midwest Tape's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Midwest Tape, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Midwest Tape intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/midwest-tape-llc

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Data licensed under CC-BY-NC 4.0