Hoopla: Your Library Anywhere icon
Hoopla: Your Library, Anywhere icon

Midwest Tape

For public library patrons seeking free, multi-format access to eBooks, audiobooks, and video content.

2apps4.8(2.7M)BooksBooks & Reference

Snapshot

Who is Midwest Tape?

Providing library patrons with free, ad-free access to multi-format digital media. Eliminating waitlists through an instant-access model.

Target audience

Public library patrons seeking freeMulti-format access to eBooksAudiobooks

Active nemesis

OCLC

Other rivals

Portfolio

Free 2
2
apps
Books1
Books & Reference1

Last updated

Hoopla: Your Library, Anywhere

v4.68

17d ago

Steady

Publisher DNA

What defines Midwest Tape?

Publisher DNA

Primary focus

Digital library lending platform

Scale

indie

Target audience

Public library patrons seeking free, multi-format access to eBooks, audiobooks, and video content.

Signature Patterns

  • Integration with public library systems for user authentication
  • Ad-free, multi-format content delivery (eBooks, audio, video)
  • Instant access model to eliminate waitlists
  • Focus on B2B2C distribution via library card credentials
Steady

Portfolio momentum

Released 4 updates in the last 6 months for their single active application, indicating a steady maintenance and feature-rollout cadence.

Last release 48d agoActive apps 1

Portfolio

What does Midwest Tape ship?

Apps

2 apps analysed

Instant availability model (no waitlists)

  • Free Access via Library
  • Borrowing Limits
Hoopla: Your Library, Anywhere icon
Hoopla: Your Library, Anywhere

Audiobooks, eBooks, comics, manga, movies, TV shows, & more with a library card!

4.8(1.4M)
View Intel →

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

72/100

Avg sentiment score

Rivals

Who does Midwest Tape compete with?

The rivals identified

Nemeses(1)

OCLC

known forCloudLibrary

1 app4.8Books

CloudLibrary is the most direct competitor in the digital library lending space, sharing the same 'free with library card' model and maintaining a high release velocity.

Contenders(4)

BookDesign

known forLibriVox Audiobooks

1 app4.8Books

The leading free alternative for public domain audiobooks, appealing to the same 'no-cost' audience as Hoopla.

Kanopy

known forKanopy

1 app4.8Books

The primary rival for library-funded video content, maintaining a high release cadence and a specialized content niche.

PressReader

known forPressReader: News & Magazines

1 app4.6Books

Dominates the library-funded periodical space, a category where Hoopla's catalog is less specialized.

Rakuten Kobo

known forKobo Books & Audiobooks

1 app4.5Books

A strong alternative for users who prefer a retail-integrated experience with high cross-platform hardware synergy.

Same space(4)

AMZN Mobile

known forAmazon Kindle: Reading App

1 app4.9Books

The ecosystem benchmark for E-reading; many library users use Hoopla specifically to avoid the Kindle/Amazon silo.

Audible

known forAudible: Audiobooks & Podcasts

1 app4.9Books

The market leader in audiobooks; while paid, it sets the UX standard that library users compare Hoopla against.

Spotify

known forSpotify: Music and Podcasts

1 app4.8Books

Competes directly with Hoopla's music and audiobook segments through a high-velocity, social-first platform.

Tubi

known forTubi: Movies & Live TV

1 app4.8Books

A free, ad-supported alternative for video content that doesn't require a library card.

New entrants(1)

The Palace Project

known forThe Palace Project

1 app4.6Books

A rapidly evolving open-source aggregator with 10 releases in 6 months, designed to unify multiple library platforms.

The Analyst's Read

The bottom line on Midwest Tape

Bottom line

Midwest Tape occupies a secure, defensible niche by serving as the digital infrastructure for public libraries. Their high user satisfaction reflects the value of a zero-cost, institutional-backed media experience.

Frequently asked questions

How many apps does Midwest Tape publish?
Midwest Tape has 2 apps tracked by Marlvel, primarily in the Books category.
What kind of apps does Midwest Tape make?
Midwest Tape's portfolio is concentrated in Books and Books & Reference, with an average rating of 4.8/5 across rated apps.
What is Midwest Tape's top app?
By review volume across the portfolio, Hoopla: Your Library, Anywhere is Midwest Tape's best-known app tracked by Marlvel.
In how many countries are Midwest Tape's apps available?
Marlvel has tracked Midwest Tape's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Midwest Tape, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Midwest Tape intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/midwest-tape-llc

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Data licensed under CC-BY-NC 4.0